Reformation Pop-Up Shop Opens In London And OMG

See ya later, import taxes 👋

Reformation opened a pop-up store in London on Monday 7 November, and you’re all invited.

The US-based brand has put to bed some of our international shopping woes by creating a showroom where the British public can try on its clothing, before ordering items on touch screens.


Purchases will arrive at customers’ doorsteps within a few days, and both shipping and import tax are free. (Big deal. Huge).

If you’re not happy with your purchase, you can return it to the pop-up for free without paying to send it back to the states.


Items available to try on will be rotating and include new collections as they launch on

Check out some of the pieces in-store right now in our gallery below:

Reformation London Pop-Up Store

The Reformation London pop-up is open from Monday 7 November to mid-December at 61-63 Monmouth Street London WC2H 9EP.


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