Back in October of last year, Adele left ‘X Factor’ viewers completely stunned when a 30-second teaser of her then-unheard single ‘Hello’ aired during an ad break, prompting mass hysteria on social media.
Almost a year later, Robbie tried a similar tactic when a clip announcing his new album, ‘Heavy Entertainment Show’, debuted during the adverts of the Six Chair Challenge.
The new footage shows Robbie as a boxer, fighting himself in a surreal and multi-coloured boxing ring, as the title track from the album plays in the background.
In a press release issued after clip aired, Robbie explains the album title, saying: “I was musing over the phrase ‘light entertainment’ – all the huge TV shows from when I was a kid, 30 million people watching them, this huge shared experience of these moments called light entertainment.
“Sometimes it can be leveled at people in a bad way, but for me that’s heavy entertainment. That’s what I’m hoping to do with this album – to have a shared experience with millions of people through the medium of light entertainment…but on steroids.”
The new album, released on 4 November, will include tracks featuring Rufus Wainwright and John Grant, as well as a number of collaborations with long-serving co-writer, Guy Chambers.
‘Heavy Entertainment Show’ will be Robbie’s first studio album since the 2013 swing collection ‘Swings Both Ways’, and his eleventh overall.