03/10/2018 06:30 BST | Updated 03/10/2018 17:49 BST

'This Morning' At 30: 15 Times A Cheeky Innuendo Got The Better Of Holly Willoughby And Phillip Schofield

Wet sausages, vibrator chat and - of course - 'dunking a bit of beef'.


The problem with hosting a show with one of your best mates is that when one of you gets the giggles, it’s pretty hard to recover from - something that ‘This Morning’ hosts Holly Willoughby and Phillip Schofield will definitely be able to attest to.

Considering it airs during the day, it’s pretty remarkable that the ITV show has become almost as famous for its saucy double-entendres as it is for its helpful cooking segments and shocking celebrity interviews, with Holly and Phil often struggling to keep a straight face when their co-host royally puts their foot in it.

To make matters worse, the show airs live, meaning that whoever it is that’s made the slip-up has no choice but to at least try and gather themselves in front of the nation. The whole country can do nothing  but watch as the presenters giggle like 11-year-olds at something that (in most cases, at least) is actually completely innocent.

Not that we’re complaining, of course. ‘This Morning’ innuendos are something we can’t help but laugh at ourselves, and have become a huge part of the show’s success over the last three decades. 

As it celebrates its 30th birthday, we’ve rounded up 14 of our favourites (and trust us, narrowing it down was a tough job) for you to have a chuckle at.

Here’s to another 30 years of naughtiness!

  • 'Maybe she just needs cream!'
    Phillip's reaction to Miley Cyrus 'working a lot with The Flaming Lips' was pretty priceless.
  • 'Once it's in I love it!'
    After much cajoling, Holly finally agreed to eat a mussel. The outburst that followed probably made her wish she hadn't bothered.
  • 'I've got a tinted blow job waiting for me'
    Lynda La Plante's unfortunate choice of words raised a giggle from Phillip and Holly.
  • 'It is actually... it's coming between you'
    Introducing a segment about the effect of pornography on relationships, Phil couldn't help but notice a few poorly chosen words on the autocue.
  • 'He's never coming in my keyhole, let me tell you that'
    Oh, Mandy.
  • 'Still to come...'
    Trailing what was up next on the programme after hosting a segment on multiple orgasms was a minefield for Phil and Holly.
  • 'I've never gone to sleep with it in my hand'
    Cue a 30-second giggle fit from Holly Willoughby.
  • 'Do me! Do me!'
    Holly Willoughby's plea from this 'real-life Sherlock' raised a few eyebrows in the studio... and among viewers.
  • 'Her embarrassing gaffe'
    Once you've already got the giggles, anything can sound rude. As this clip proves.
  • 'You fork the spaghetti, you fork whatever you want...'
    Believe it or not, the repeated use of the word 'twiddle' wasn't responsible for this particular laughing fit.
  • 'Now you've got a wet sausage'
    Very mature, Holly.
  • 'I've never whizzed it all over the kitchen'
    Phil's wife 'really doesn't approve of that', apparently.
  • 'It has gone up, hasn't it?'
    Phillip and Holly were never going to get to the end of a segment on vibrators without a few titters, were they?
  • 'You don't mind dunking a bit of beef, do you?'
    The original and best.
  • 'I've still got a mouthful of beef'
    Fern's legacy lives on.