Tripadvisor has announced its annual ranking of up-and-coming travel destinations – and you don’t even have to leave the UK to be on trend.
Ipswich in Suffolk has been named one of the top emerging destinations in the world, coming in at number 14, making it the only UK destination on the 2020 Travellers’ Choice Destination list.
According to data analysed by the site, travellers are falling for the East Anglian town thanks to its picturesque waterfront. Ipswich was also praised for retaining its “historical charm” while providing a “cultural hub of activity”. Tourist highlights include Christchurch Park, Regent Theatre and Christchurch Mansion.
“With superb transport links, an excellent range of accommodation options and ever-growing list of theatres, dance houses and things to, Ipswich is attracting some well-deserved traveller attention,” Tripadvisor added.
Kaliningrad in Russia was named the top emerging destination in the world overall, based on data from reviews, interest and ‘saves’ on the platform.
The top 25 emerging destinations in the world, according to Tripadvisor:
Rugen Island, Germany
Phu Quoc Island, Vietnam
La Paz, Mexico
Ile d’Oleron, France
Tulsa, United States
Ipswich, United Kingdom
Franschhoek, South Africa
Cala d’Or, Spain
Mirissa, Sri Lanka
The awards also looked at “trending” destinations, judged by the locations that had seen the biggest spikes in positive reviews and ratings over the last year.
The highest ranked trending destination in the UK was Edinburgh at number 23, praised for its “heritage, culture and festivals”.
“Take a long walk around the centre to explore the World Heritage Sites of the Old Town and New Town, as well as all the city’s museums and galleries,” the site recommends.
“Then stop for a delicious meal made from fresh Scottish produce before heading out to take in one of Edinburgh’s many events — including the famous summer festivals of culture, or the Winter Festivals of music, light and ceilidhs.”
The top 25 global trending destinations, according to Tripadvisor:
Porto Seguro, Brazil
Da Nang, Vietnam
Tel Aviv, Israel
Island of Malta, MaltaI
Ho Chi Minh City, Vietnam
Buenos Aires, Argentina
Mexico City, Mexico
Chiang Mai, Thailand
Zanzibar Island, Tanzania
Edinburgh, United Kingdom