The world’s biggest Primark store is opening in Birmingham today, bringing water fountains, charging points and recycling areas to shoppers.
The five-floor building features three food venues, including a Disney-themed cafe, a Disney shopping area, beauty studio and Hogwarts Wizarding World section.
Spanning 160,000 square feet, it is the biggest of the high street retailer’s 365 stores across Europe and the United States.
The store offers shoppers the opportunity to donate pre-loved clothes and shoes – of any brand – for recycling.
For sartorial sorts yearning for something a touch more bespoke, a custom lab will print personalised T-shirts and other garments.
Ahead of doors opening, the phrase “Opening 2019 – Europe’s biggest jumble sale!” appeared on the hoardings surrounding the building.
But Primark’s director of new business development, Tim Kelly said: “Our customers can expect a great experience at Primark Birmingham High Street.
“They can spend time with friends and family, eat great food, recharge and have fun, and find everything under one roof including fashion, beauty and homewear – all at an amazing price. We’re proud to bring this great store and everything it has to offer, to Birmingham.”
The store will employ more than 1,000 people, and has seen 500 new jobs created.