04/01/2017 10:29 GMT | Updated 05/01/2018 05:12 GMT

'Sharenting': Interesting Facts About This New Practice Of Modern Parenting


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It's official: 'Sharenting' is the new buzzword. With social media on the rise and with parents establishing a very strong social media presence, 'sharenting' is definitely the new talk of the town and it looks like it won't be going anywhere anytime soon.

'Sharenting' is a portmanteau of the words 'sharing' and 'parenting'. 'Sharenting' is not to be confused with ''sharenting as equal parenting''; that is, couples sharing parental responsibilities. Here, I take 'sharenting' to mean something quite different; that is, as Alicia Blum-Ross, a researcher at the LSE Department of Media and Communications puts it: 'sharenting' is:

the slightly awkward term for when parents share photos and stories about their children online, via social networks and blogs.
Along the same lines, Collins Dictionary defines it as:
the habitual use of social media to share news, images, etc of one's children.

'Sharenting' is both a phenomenon and a trend which is growing rapidly, becoming a major subject of research by increasing numbers of scholars worldwide who wish to explore the benefits and drawbacks of this activity, as well as to shed light on the reasons why parents share information of their children on the internet. Apart from researchers, however, 'sharenting' is equally capturing the attention of journalists and companies, such as AVG Technologies that also try to understand its logic and implications. That said, let's have a look at what is currently being said about 'sharenting' from around the world:

There is significant amount of research in the pipeline and I am sure that 2017 will unveil more interesting facts about 'sharenting'. There is still a lot we don't know about this new practice of modern parenting, such as the social and geographic diversity of digitally engaged parents, how the digital media construct and reproduce the concept of ''good parenting'' and how this further impacts 'sharenting'. What we do know though is that 'sharenting' is becoming a major and common practice for many parents around the world.