THE BLOG
15/05/2014 11:38 BST | Updated 13/07/2014 06:59 BST

Heineken Pit One Man Against The City In Epic Video Advertisement

Heineken continue their Fantastic man video marketing series with another recent instalment featuring a guy trying to crack the code to a mysterious invitation via a selection of business cards.

This chap is no Pat Bateman though, ignoring ingeniously designed cards in lieu of getting into a series of adventures including a close shave, a horse race and a rather bizarre looking yoga retreat.

Never stop exploring the city, reads the message of the ad. Encouraging men all over the world to discover new and exciting opportunities outside of their usual surroundings.

To celebrate the launch of this new TVC and bring the advert into the offline sphere, Heineken will be releasing a number of special edition bottles with six global hotspots printed on them; New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro.

"Men of the World want to make the most out of their time in the city, because they know life only gives them one shot. So they really live their city by seeking out new experiences and adventures and they have an underlying fear of missing out on the best ones" said Gianluca Di Tondo, Senior Brand Director Global Heineken Brand.

"Heineken is always looking for innovative ways to interact with our Men of the World. Knowing that they fear missing out, Heineken is there to help by giving them the inspiration they need to become legends in their city."

The advert itself looks gloriously vibrant and was shot on location in Hong Kong by Traktor. As with all the recent TVC campaigns the action moves seamlessly from one scene to the next barely giving the viewer time to think before whipping out a brand new, incredible looking location.

The legendary man seems to be a lot more likeable this time as well. Being more of a 'fish out of water type' he embodies less of a smug personality than previous efforts, which have lead to many a wince at the computer or cinema screen.

It's been a great campaign so far and hopefully W+K will keep making superb looking films about these legendary characters. On a slightly critical note it does feel like the nostalgic qualities in Heineken, Stella Artois and Guinness are all rolling into one.

"Open: A Man in a snappy suit..." seems to be the jump off for a lot alcohol commercials at the moment. Perhaps its time to change the record? Probably vinyl, probably an old upbeat jazz record that you think you remember but you've never actually heard.