24/11/2016 10:12 GMT | Updated 24/11/2017 05:12 GMT

Why We Need To Share What We Really Think About Family Brands To Make Them Better

We all have opinions and we love to share them. Whether it's over a coffee with a mum friend sharing frustrations about the latest product that doesn't live up to it's promise or a parent at the school gate recommending a great family hotel.

Used in the right way our opinions can make a massive difference to the products and services that are designed to make family life easier and more enjoyable.

As parents it's our duty (yes, another one!) to tell brands and services when something isn't right. If you're a blogger with a meaty amount of followers then great you've cracked it, you can spread the world of how you really feel. But what if you're not a blogger? You may have something to say but not really sure where to say it. The Family Panel lets you do just that. It's a panel of over 20,000 mums, dads, grandparents and the wider family, that offers brands the opportunity to find out what their target audience really thinks about their product. Members get to trial products and services and then give frank and honest feedback. Which can be very satisfying!

If you don't tell them, things won't get change

Not everyone who works in the marketing team for products and services for kids, have a family. They can often be seen nipping across the office to the mum or dad working on another brand to get their opinion on the latest advert or packaging.

Market research is a major part of any product launch; The Family Panel helps companies spend more time with parents in their natural places - parks, coffee shops or even the living room. Better access to parents in their own environment gets more honest and frank reviews which will result in better-suited and crafted services and products.

If something doesn't do what it should then the manufacturer needs to know and you can play a major part in this.

Everyone in the family has a voice

The family unit is constantly evolving. Gone are the days that the key decision maker was mum. Now it seems everyone has an opinion on every part of family life, from Grandma right down to tech savvy toddlers. More homes now have three generations living in the same household, meaning more opinions that could and should be shared.

Markeeters are getting wise to this and are now looking to access the thoughts of everyone in the family home.

Use your opinion

Believe me when I say the marketing industry craves to know more about parents opinions. Don't just think 'They won't be interested in what I have to say.' Since day one, my dream (when I set-up the company when my daughter was 9 months old) has been to forge a 'non-judgemental, non-preachy mum and family grapevine' to enable mums and families to have their opinions count. Then feedback this unrivalled insight to the marketing professionals, who sit behind venues, toys and food brands.

There's a place and a time for parent bloggers and they are very much part of the conversation, but at the end of the day that is just one person's opinion. The Family Panel is all about connecting people, and letting everyone have their voice heard.

The opinions of all parents and their families really matter. I find a great deal of parents that I work with still don't feel that their voice is heard or being acted upon, are you with me on helping change this?

Join www.thefamilypanel.com and make sure your voice is heard

Familypanel gives a voice to every member of the family and lets them share their views on products and services that make life easier and more fun.