Who would have thought it. It seems we had Ed Miliband all wrong.
For years we were led to believe he was just that nerdy bloke with the strange voice who looks like the plasticine man from the Wrong Trousers. However it now appears the Labour Leader has clearly being wearing the right trousers in terms of attracting beautiful and successful women.
In fact, if you believe what you read in certain quarters of the right-wing press, did Mr Miliband ever have time to keep his trousers on?
But why all this attention on the personal life of 'Let's-Go-To-Bed Ed' at time when we should be examining what the main political parties have to offer in terms of policies and the lack of real choice?
Of course this is a systematic attack on Miliband to discredit him in any way. It is a strategy that gained it credence from the two election victories of George W Bush in 2000 and 2004 and in particular how the Republicans were able to portray war hero and Democratic candidate John Kerry as anti war and a coward. It was all lies but such was the sustained and co-ordinated assault that enough of the mud stuck and, in an incredibly tight race, such strategies can make the difference between winning and losing.
Labour and the Conservatives are both engaged in a similarly too-close-to-call election and it is clear Lynton Crosby and his Tory election team have decided Miliband is the weak link. That means throwing as many punches as they can. They don't all have to connect with their target but, if enough do, it could nudge the Blues in front.
It started with Michael Fallon trying to link Ed's victory over his brother for leadership of the party with what Labour might do over Trident if there was the possibility of a coalition deal with the SNP. It was the The Defence Secretary's use of the phrase 'stabbed in the back' which really caught the eye. Such emotive language hinted at a touch of desperation and also was clearly wrong. Anyone who remembers the Labour leadership campaign of 2010 will know David Miliband was stabbed in the front.
And then came 'lurid' 'revelations' surrounding 'I'm-having-too-much-fun-to-wed Ed'. In theory it sounds great - the Labour leader was a bit naughty and it brings into question his morality. We all like our political leaders to be morally sound don't we?
We do but this is where it all falls apart for the Conservatives.
All these newspaper allegations do is make the Labour leader sound more human. Most men and women in their mid 40s have had more than one partner and sometimes it has gotten a bit complicated. We carry emotional baggage and it can cause problems, especially when you have to deal with ex partners because of children.
As crazy as it seems all this will mean is 'Do-you-fancy-a-quickie-in-the-shed Ed' gets the biggest boost to his personal poll ratings since he became leader. In the same way it didn't all implode for John Prescott when he punched that egg thrower, such is the detachment between the voters and their political masters, we are actually just crying out for any evidence they are a bit like us. We listen to them recite their pre-approved soundbites and never answer direct questions and wonder what planet they inhabit.
After decades of having our intelligence insulted, we just want a bit of honesty. If the Tories focussed their attentions on explaining the issues rather than ex-girlfriends they might just sneak it but right now they are the ones who have been caught with their pants down in terms of electoral strategy.