The Democracy of Cycling

For many this is a people's sport as well. On the roads free to watch, and despite the branding on every inch, or should that read centimetre of the team's cycling jerseys , the sheer length of the courses means that the corporate brands cannot frame our consumption as roadside or sofa-bound spectators in the way a stadium sport will be.

"Every time I see an adult on a bicycle, I no longer despair for the future of the human race." HG Wells

My weekend early ride takes me up Sussex's Ditchling Beacon. Sad I know but kitted out in my London 2012 Team GB replica cycling jersey I am Bradley Wiggins, Chris Hoy, Victoria Pendleton, Laura Trott all wrapped up in one for those stupendous and lung-bursting 90 minutes of cycling. And as I finish with a sprint drown Lewes High Street there's a little bit of me that is Cavendish too. This is part of the fantasy of non-competitive cycling, we can all have that dream and not be too ashamed to admit it.

Usually before seven in the morning the Sussex country lanes I pedal furiously up, and down, are deserted but last Sunday they were a hive of activity. By 9am 30,000 cyclists will have set off from London bound for Brighton on the annual charity bike ride. This is one of the single biggest mass participation sports events in the country, numbers-wise on a par with the London marathon or Great North Run, yet without a competitive, elite, dimension attracts virtually no media coverage or saturation live TV these events do. This goes to the core of cycling's ability to subvert what we think of as sport.

First though some two-legged history then we'll get back on our two wheels. In the early 1980s there was a running boom. In GB it was framed in part by the phenomenal success of middle-distance runners Seb Coe, Steve Ovett, Steve Cram and Peter Elliott. In the USA Frank Shorter's surprise Gold Medal in the 1972 Olympic Marathon galvanised interest in what soon became known as jogging. Spurred on by the worldwide bestseller, Jim Fixx's The Complete Book of Running. The London Marathon, the Great North Run soon followed, with the late, and now anything but great, Jimmy Savile doing more than any other single individual to connect together running, a healthy deterrent to heart disease and raising money for good causes. Via his primetime TV profile Jimmy helped spread precisely this message while running marathons himself complete with trademark cigar while his neck and wrists were draped in what we would now call Bling. If Jimmy could do it, anybody could.

I took up running in this era and have run most days more or less ever since. The mix of appeal included elite success to aspire to and be inspired by, aka 'role models'. A health conscious message. A fun, recreational non-competitive dimension alongside races for when I felt the need and impulse to compete. Its an easy sport to start, hardly any kit required, no special training facilities, you can run perfectly well on your own or if you prefer find plenty of groups to run with too. And its possibly the most meritocratic of all sports. Most of us are never going to catch Mo Farah. But put in the miles and the fitness and speed we never know we possessed will be the result.

Yet middle and long distance running, like all sports is socially constructed. Apart from the East Africans winning the London Marathon mens's and women's races take a look at the rest of the field in this most multicultural of cities. Almost exclusively white, and I'd hazard a guess predominantly middle-class too, tho' the gender mix is better than most sports. For many this will be a one-off run, been there, run that, and a decent proportion will already be part of an existing sports culture. The jogging boom having failed to reverse falling levels of sports participation and rising levels of obesity. To run distance requires regular and lengthy training runs. That means time, and energy to either start the day early when most are asleep, or in the evening when most will be relaxing after work. Not once a week but most of not every day. For most work patterns will preclude such a routine Apart from the respite of the summer it means running in the dark, something that will put many, particularly women, off. The roads will need to be safe, or preferably for the sake of your knees, access to off-road where the willingness to cope with the wildlife, the humans and the terrain you may well encounter will be another disincentive for many. Running in these and other ways, despite its easy accessibility has a limited appeal. One that is socially constructed.

Cycling has its restrictions too but these are different. As a sport cycling is virtually unique in that we can do it as we travel to work, to the shops, to a meeting. For the more ambitious what other sport can we do as a day out, or even as a holiday. Like running it has a distance test to aspire to, the equivalent of the marathon is cycling's Century ride, 100 miles to be ridden within a fixed time. There's the connection with good causes too, numerous long-distance charity rides, the London-Brighton one of the most popular but there are plenty of others around the country. Different varieties of cycling too, the wannabe road racers, the cycle tourists, cross-country on a mountain bike.

Its green too, which for many wll be an important part of its appeal. While for others the high profile success of Wiggo, Cavendish, Pendleton, Hoy, Trott and maybe in this summer's Tour de France, Chris Froome too is what gets us on our two wheels.

It's internationalist, or at least Europeanised. Notwithstanding the extraordinary world-beating success of Team GB cyclists on track and road this is a sport that is absolutely shaped by the Italians, the Spanish, the Belgians, the Dutch and thanks to Le Tour, most of all by the French. It is nigh on impossible to understand, appreciate , become a part of, cycling without immersing ourselves in this most European of sporting cultures. UKiP on two wheels it most certainly ain't!

And for many this is a people's sport as well. On the roads free to watch, and despite the branding on every inch, or should that read centimetre of the team's cycling jerseys , the sheer length of the courses means that the corporate brands cannot frame our consumption as roadside or sofa-bound spectators in the way a stadium sport will be.

Does all this add up to a two-wheeled utopia? No of course not. There remain barriers. The cost of a bicycle for starters, and the constant pressure to expensively upgrade. The near total-failure to build cycling into an integrated transport structure, the numerous obstacles to taking a bike by train or bus, both of which are easily feasible on the continent. The limited development of safe cycling paths. These, and others, require policy-led initiatives that need to be taken seriously. But a progressive political project would have a deeper, positive understanding of the cultural potential of cycling too. A sport that is a cheap and green form of transport and holidaymaking, a recreational activity but for those who want it competitive too. Individualist and collective. Ungendered, male elite cyclists earn far in excess of what the women riders earn but for the rest of us we're more or less on a par on two-wheels. It's child-friendly too. Urban as well as rural, the former should be the key to its potential multicultural appeal, to date scarcely reflected by Team GB though this too is beginning to change, for example with the emergence of the track cyclist Kian Emadi and others in the team. Oh and the fact that we as a nation are rather peculiarly good at it, world beaters rather than the international also-rans our footballers have been for almost as long as any of us can remember. Cycling's success down in large part thanks to public investment, the sponsors pay their way too but the bulk of the funding comes via taxation and the lottery.

The latest Active Britain Survey carried out by Sport England makes sorry reading one year after London 2012. As with every single previous Olympic Games there has been none of the promised surge in participation. Between October 2012 and April 2013 a drop by 220,000 in those physically active for at least 30 minutes per week, while year on year April 2013 recorded a 100,000 drop twelve months on from all the excitement as the Games approached. Cycling could play a vital role in reversing these trends but as a political project but any ambition of this sort if it is not to disappoint must embrace a broader understanding that all sports, including cycling, are socially constructed. Fifty years ago, in 1963, CLR James opened his majestic book on cricket Beyond a Boundary with the words 'What do they know of cricket who only cricket know'. The finest sports book ever written, those words summing up more eloquently than anyone else has since why sport is a core part of our political, social and cultural fabric, not an optional extra. Unpick the way a sport is framed, both to watch and to take part in, and in the process a politics of sport can begin to emerge. A Good Society would surely encourage physical activity as both a pleasureable end in itself, and a contribution towards good health. Leisure time, access to facilities, the right to play these are heavily contested. Think on that as Froome and Cavendish dominate the news over the coming weeks in their bid to turn France's greatest-ever sporting event into Le Tour Britannique. A sport we're rather good at the model for a progressive politics, now there's a turn-up.

Philosophy Football's unique and strictly unofficial Parlez-Vous Cycling range of T-shirts is available from here with a launch offer for each design of £5 OFF for the next 48 hours.


What's Hot