Ever since news of Rita Ora's musical collaboration with Chris Brown surfaced the British singer has been busy deflecting and defending questions about her decision to work with a man most famous for, let's face it, beating his ex-girlfriend, Rihanna.
Well, I say defend, but Rita doesn't even bother to do that.
"I don't have to defend working with him, actually," she told Manchester's Key 103 last week.
Well, you do, actually, Rita.
Simply refusing to expand on her reasons for collaborating with the US star, beyond the get-out-of-jail-free response of 'we just wanted to make beautiful music together', is the equivalent of her sticking her fingers in her ears and going 'lalala, I can't hear you'.
Sorry Reets, it just won't do.
The cynical side of me thinks maybe she very deliberately hooked up with Brown because she - and 'her people' - knew full well the reaction it would provoke, ensuring plenty of mentions of that new single, the name of which I can't recall.
But then that 'actually' is really quite telling.
She's obviously riled by anyone with the audacity to question why she'd want to affiliate herself with a man prosecuted for that violent assault back in 2009.
And funnily enough, it riles me that she has.
Maybe she thinks he's served his time and we should all forgive and forget?
Maybe she's happy to ignore all those other nasty misdemeanours Brown has found himself tangled up in since, including further accusations of assault, and those homophobic slurs he's spat out on more than one occasion.
Or maybe she's fully aware that she simply cannot justify it and so just ducks out of even trying to?
Whatever the reason, it's all evidently unimportant to Rita, because it's aaallllll about the music, apparently.
But even if that is the case, why didn't she collaborate with any other male artist on the planet? Someone who thinks violence or abuse towards women, gay men, hell, ANYONE, is ever acceptable.
You know, the sort of people who make up a large proportion of Rita's 'demographic'.
"I've been such a supporter of females for such a long time, you know, look at any of my interviews," she said recently.
Hmmm, what about the women who have been, are or will be on the receiving end of domestic violence? Do you think they will wholeheartedly support the choice you made - and the message you are sending out to them, Rita?
With fame comes responsibility, whether Rita likes it or not, and with her star about to shoot even higher thanks to that high-profile new role on the X Factor judging panel, millions more people will be scrutinising her every move.
Let's hope her decisions are little more informed in the future.