ENTERTAINMENT

Susanna Reid Grills Protein World's Head Of Marketing On ‘Good Morning Britain' Following ‘Are You Beach Body Ready?' Ad Controversy

28/04/2015 15:24 BST | Updated 28/04/2015 17:59 BST

There’s been plenty of fuss over Protein World’s ‘Are You Beach Body Ready?’ during the last week, and now the company’s head of marketing has faced a grilling from Susanna Reid.

Susanna and her 'Good Morning Britain' co-host Ben Shephard questioned Richard Staveley on the company’s controversial posters, which have been criticised by many body image campaigners, during Tuesday morning's show.

susanna reid

Susanna Reid

Susanna didn’t hold back during the interview, and appeared to agree with the many women who have have argued that Protein World’s ad suggests the only type of “beach body” acceptable, is one like their model’s.

“What if my only goal is to be on a beach?” Susanna asked Richard. “Am I irrational by finding that advert a little bit anxiety inducing?”

Richard did his best to defend the campaign, replying, “That may be but we are a fitness brand, our own aspirations are to make the nation healthier and ask each one of us to set our sights higher, to be fitter, to be healthier and actually have an inner and outer confidence within ourselves."

Susanna pressed on, “Do you think everybody who objects to it is irrational? Am I an irrational extremist?” Ouch.

protein world

Richard fends off the duo's questions

However, while Susanna has a few problems with the ads, some stars have supported the campaign, including Luisa Zissman, who is also one of the brand’s ambassadors.

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The former ‘Apprentice’ star had strong words for critics, stating: “I personally think the controversy surrounding protein world is the extreme feminist brigade letting off some bra burning steam once again.”

Another person who has stuck up for Protein World is Katie Hopkins. How unusual, eh? Katie offering a controversial view. So unexpected…

Watch the full 'Good Morning Britain' interview here.

Susanna Reid

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