Although he lost his seat in the May General Election, the warm reaction to his radio interview suggests Balls might have fared rather better had he talked about cricket during the campaign.
The ex Labour MP, who also used to be the Commons cricket club wicket keeper, won the affection of quite a few sceptics talking to presenter Jonathan Agnew in a relaxed discussion about his passion for the sport.
Asked whether he's planning to try to return to Westminster, Balls said "never say never" but said it was "quite unlikely", hinting he'd rather be involved in other forms of public service.
Lunchtime guest former Shadow Chancellor and ex-Commons cricket club wicket keeper @edballs.July 19, 2015
Though, if he did fancy a return to parliament, it seems he could count on a few potential new voters:
Great interview with Ed Balls on @bbctms Amazing how politicians regain their ability to communicate the second they lose their seats— David Hayter (@daveportivo) July 19, 2015
I think I like non-politics Ed Balls. #TMS— Padraig Reidy (@mePadraigReidy) July 19, 2015
Ed Balls can't be all bad if he loves cricket!— Darren Young (@DarrenY65658997) July 19, 2015
Agree with many commenting on #TMS lunchtime - although not politically onside with Ed Balls, chap is a real cricket fan & speaking sense.— Shane Maxwell-Atkin (@GastroChap) July 19, 2015
This Ed Balls view from the boundary on #TMS is a delight. Seems so relaxed not politicking.— Charlie Taverner (@charlietaverner) July 19, 2015
@bbctms I enjoyed the chat between Aggers and Ed Balls.— ann caswell (@anncaswell2) July 19, 2015
Well @bbctms, you've done the impossible.
You've made me quite like Ed Balls.— Fairy WODMother (@RubyDeuce) July 19, 2015
Great interview with Ed Balls on @bbctms. Think he'll have won a few people over. View From The Boundary's in top form at the moment.— Ali Mason (@alimason) July 19, 2015
@Aggerscricket Ed Balls, what a thoroughly nice bloke. So nice to hear the other sides of public figures on TMS you don't get elsewhere.— Phil Brown (@MadEnglishman66) July 19, 2015
@bbctms - Ed Balls. Didn't think I would say this but what a top bloke! Great interview.— Richard Barnes (@Conscrops) July 19, 2015
I've always believed you learn much more about people in defeat and that's certainly true of Ed Balls - very impressive again on @bbctms— Tim Clarke (@TJClarke_) July 19, 2015
As Balls' name trended on Twitter as a result, some tweeters commented that the day could even become a second 'Ed Balls Day'.
The annual online celebration honours the moment when Balls tried to use the social media platform but tweeted his own name by accident in 2011.
Looks like we're having an impromptu Ed Balls Day due to @bbctms !— Robin La Roca (@RobinLaRoca) July 19, 2015
Ed Balls is trending. It's not even Ed Balls day.— Jono Read (@jonoread) July 19, 2015
Why's Ed Balls trending? It isn't Ed Balls day, away with you.— Danny (@DannyM__MCFC) July 19, 2015
I remember as a child. Running downstairs in the morning to see if Ed Balls had left a baffling tweet under the Ed Balls Tree.— Flintmont Briteny (@FBriteny) July 19, 2015
Right now everyone on Twitter is frantically looking around in fear wondering whether they forgot it was Ed Balls Day. Thankfully it's not.— Joshua B Longmore (@JBLongmore) July 19, 2015
Though some just through they'd honour the occasion anyway:
ed balls— Vivien Bartlett (@newviv) July 19, 2015
Despite the wave of support after his cricketing chat, it didn't sound like Balls would be rallying for another election campaign.
"There are some people in politics who, regardless of whether they're a minister or in government, love being in the House of Commons - just for its own sake. I don't think I'm one of them," he told Agnew.
"I was very privileged to have been there for 10 years but I'm out and I'm not really hankering to be back in it."