Can it really be four years since THAT tweet?
You know, THAT one.
Oh, alright then...
Ed Balls— Ed Balls (@edballsmp) April 28, 2011
Yes, #EdBallsDay - which commemorates the day when the Shadow Chancellor tweeted his own name - may seem to come around quicker each year.
But the annual celebrations on Twitter show no sign of abating (despite the inevitable backlash). In fact, they even started last night - aka 'Ed Balls Eve':
So how are your Ed Balls Day preparations going, everyone? Pressies wrapped? Sprouts on? pic.twitter.com/Mes2dmWzXm— Margo Milne (@MargoJMilne) April 27, 2015
The excitement was building:
I remember #EdBallsDay as a child. Running downstairs in the morning to see if Ed Balls had left a baffling tweet under the Ed Balls Tree.— Dave Turner (@mrdaveturner) April 28, 2015
And of course, Australia got in there first:
Wondered why Ed Balls was trending then realised that, of course, it's already Ed Balls Day Down Under.— Alex Scroxton (@alexscroxton) April 27, 2015
But then it all kicked off over here! Hurrah!
Tesco don't have #EdBallsDay cards, must have been an early morning rush.— Fergus Boden (@fergusboden) April 28, 2015
He's BEEN!!!April 28, 2015
Always hate having to go to mass before we can open our presents on #EdBallsDay.— Greg Ó Ceallaigh (@gregoceallaigh) April 28, 2015
Oh shit, I forgot to buy something for #EdBallsDay. I'll pick up some flowers at the services and hope he doesn't notice.— Jake Bolton (@JakeBolton) April 28, 2015
I can't believe I'm being made to work on #EdBallsDay they better be paying me double time.— Paul 'Ludo' Lewis (@LudoLewis) April 28, 2015
For me, Ed Balls Day is about spending time with family. Doesn't matter if you actually believe in Him or not. #EdBallsDay— Gary Panton (@GaryPanton) April 28, 2015
'I wish it could be #EdBallsDay every day, When the kids start singing and the band begins to play.'— Tim Rowlands (@TimRowlands) April 28, 2015
Of course, it wasn't long before people were lamenting how #EdBallsDay isn't as good as it used to be:
I hate how #EdBallsDay has become so commercial. The shops seem to get the stuff in so much earlier nowadays....— Andrew Rozzier (@drewrozz) April 28, 2015
The stuff on TV for Ed Balls Day is rubbish this year. All repeats. #EdBallsDay— Gary Panton (@GaryPanton) April 28, 2015
Our local council is apparently re-naming #EdBallsDay 'Shadow Chancellor-Fest' to avoid offending people who aren't Ed Balls. PC gone mad.— Stephen Graham (@PlopGazette) April 28, 2015
We're probably not allowed celebrate #EdBallsDay anymore because of immigrants or political correctness or something.— Alan Greene (@DrAlanGreene) April 28, 2015
Can't believe how politicised #EdBallsDay has become. Can we just enjoy it, please?— James Doman-Pipe (@jamesmdoman) April 28, 2015
And when it comes to commercialism, they're not wrong. Plenty of companies were getting in on the act this year:
With some celebrating in the time-honoured, Ed Balls fashion:
storyful— Storyful (@Storyful) April 28, 2015
So will Ed join in, as he did last year?
Good grief.. Oh go on then.. RT @edballsmp: Ed Balls— Ed Balls (@edballsmp) April 28, 2014
Will his wife Yvette Cooper, as she did the year before that?
RT @edballsmp: Ed Balls— Yvette Cooper (@YvetteCooperMP) April 28, 2013
Who can tell. We are in an election year, after all - anything could happen. Ed could become Poldark:
Or worse, another man could take over the whole thing:
Happy Ed Balls Day, everyone!
UPDATE: Ed Balls has responded to Ed Balls Day. By saying 'Ed Balls'. Thank you, Sky News (and Ed Balls):