Thursday saw yet another mass shooting bring death, carnage and frustrated misery to the US as nine people were killed by a gunman on a college campus.
Chris Harper-Mercer was carrying four guns when he opened fire on the grounds of Umpqua Community College before being shot dead himself by police.
A clearly exasperated Barack Obama once again addressed the nation to urge for tighter gun controls - something vigorously opposed by many in the US.
While the debate continues, this chart lays bare the stark reality of the numbers of US citizens killed on US soil by guns compared to terrorism related deaths and gun deaths in the UK.
Despite the disparity, the US continues to spend billions of dollars every year on counter-terrorism ($16bn in 2012) while the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) submitted a request for £1.2bn for 2016.
Obama expressed frustration that it was necessary for him to frequently console victims' families and that he was again calling for new gun control regulations.
"Somehow this has become routine," Obama said from the White House. "We've become numb to this.
"We should politicise it," he said. "As I said each time we see one of these mass shooting, our thoughts and prayers are not enough. … It does not capture the heartache and grief and anger that we should feel."