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Danae Varangis

Founder and COO of DV Closet

Combining a love of style and fashion, with extensive behind-the-scenes experience in both shows and media, Danae Varangis is the founder and COO of DV Closet. Established in November 2015 as the result of Danae’s vision and a successful Kickstarter campaign, DV Closet is an app that brings fashion styling into the virtual space.
The app offers personalised styling and shopping advice, as well as news and opinions on fashion all delivered by its in-house network of stylists.
With a passion for styling and fashion going back to early childhood, Danae moved to the UK from Greece to attend University of the Arts London where she obtained a Bachelor’s degree in media and cultural studies. This opened up a world of possibilities to the young entrepreneur as she worked for fashion house London Ethnic, The Synergy Events, and media giant Condé Nast International, ultimately organising four London Fashion Week Shows.
Taking her solid industry experience and combining it with a drive to deliver affordable, personalised styling in the digital world, Danae created DV Closet. She now leads a team of dedicated virtual stylists and personal shoppers who help users of the app create signature looks and bespoke styles based on their likes and budget.
And the future is equally bright as Danae readies DV Closet to launch its unique clothing range — eight versatile pieces to complement any style and any wardrobe.

Making The Most Of New York Fashion Week

As fashion events go, New York Fashion Week is certainly one of the most notable. Held between 7 - 13 September this year, the celebration of style brings together some of the greatest minds from all over the globe to share their latest creative offerings.
28/09/2017 13:02 BST

How Much Has Men's Clothing Impacted Female Fashion?

Sure, the RompHim might not be the ideal outfit for every man, but its first run of designs sold out in less than a week, proving that there is a clear demand for items that blur the line between male and female fashion -- providing they are still stylish and functional, of course.
11/08/2017 14:32 BST

Personal Shopping Is Dead. Long Live Virtual Styling!

These results seem to indicate that the idea of professional, one-on-one styling is all but dead. While it might have been an innovative and exciting concept when it was first introduced, the expectations and needs of consumers have evolved in accordance with the digital age we live in and traditional personal shopping has simply failed to keep up with the times.
27/04/2017 14:16 BST

DV Closet's 'Best Dressed' From The Oscars 2017

Instead of giving you a general feel of the clothes on show, we decided to take a closer look at five of our personal favourites for those of you who weren't mad enough to stay up all night and watch it on television.
01/03/2017 16:06 GMT

What Not To Wear This Valentine's Day

It's almost Valentine's Day, which means there's plenty of love in the air and many of us will already be thinking of what to wear. Whether you're heading out on a first date in the evening or spending a chilled out day with your loved one, it's a welcome opportunity to dress to impress.
13/02/2017 15:19 GMT

Five Top Style Tips For The Festive Season

If you're heading to a work party or formal occasion, a simple red or silver dress paired with black heels is always a winner. If you've got something more casual planned, you can't go wrong with a chunky, Christmas-coloured jumper to keep you cosy with a pair of skinny jeans and boots.
19/12/2016 16:51 GMT

The 'Ideal Body' Is The One You Feel Comfortable In

Body anxiety is a growing issue. The number of people who aren't confident in the way they look is rising faster than ever, and the age at which these concerns are first felt is getting younger -- a survey conducted in October found that 38% of girls ages seven-to-ten felt that the most important thing to them is the way they look.
14/12/2016 16:37 GMT