Neuroscientist and founder of Mindlab International, a UK leader in the neuroscience of consumerism and communications
David Lewis BSc (Hons) DPhil is a neuroscientist, a Chartered Psychologist and a Fellow of the Royal Society of Medicine and the International Stress Management Association.
He is an Associate Fellow of the British Psychological Society and a member of the American Association for the Advancement of Science.
Described as the ‘father of neuromarketing’ due to his pioneering work in developing the science of Neurometrics, David is Chairman and Director of Research at Mindlab International. Based at the University of Sussex, it is the UK’s leading company specialising in brain research and neuroscience as applied to consumers.
He is a Fellow of the International Stress Management Association, the Institute of Directors and the Royal Society of Medicine.
David started by studying medicine but later switched to psychology and gained a First Class Honours degree in psychology and later a doctorate from the Department of Experimental Psychology at the University of Sussex.
After lecturing in Clinical Psychology and Psychopathology he left, in 1987, to start his own research organisation, Mindlab International a company specialising in brain research and neuroscience as applied to consumer behaviour and decision-making. He has lectured widely on stress related topics, including the effects of stress on decision making, problem solving and health. He has developed several unique biofeedback and neurofeedback therapies that have proved very efficacious.
Is it still taboo for men to show and discuss their feelings? Should they be afraid to say how they feel and do they even want to? Can '21st Century Man' actually experience the same level of emotion as women?
13/06/2014 11:04 BST
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