John works with our partners to ensure that Videology’s marketing leading technology is being used to full effect. His brief is to work with the company’s agency and publisher clients to enable them to extend their usage of the company’s targeting tools beyond in-stream video, initially focusing on mobile and other video formats such as rich media and in-banner.
His first task will be to build new capabilities with demand side partners in the UK but he will also reach out to publisher partners and other markets in time.
John joined Videology in 2011 as General Manager EMEA, working with key demand partners and will now have a much wider role as the company expands its operations to encompass more markets and more formats. Throughout 2012 John played a key role in Videology’s expansion into new EU territories including France, Spain and Italy.
Prior to joining Videology, he was at Yahoo! for five years rising to Head of Emerging Platforms in the UK, working on the companies mobile and video offerings.
He has also worked at ad network Advantage Media and online shopping comparison site company Ciao!.