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Justin Peters

London entrepreneur and former city banker launched the award-winning licensed minicab booking and price comparison app Kabbee in June 2011.

Former city banker and Londoner, Justin Peters started his career in the finance industry in 1997, working for the financial giants BNP Paribas. Early on in his financial career, Justin developed a strong passion for business leadership and entrepreneurship and began creating a series of business plans.

Justin came up with a smart concept in 1998 – a digital minicab app to help people find a quick, cheap and easy option to get to wherever they need to go. When he saw the explosion of the mobile app store across smartphone devices, he knew that the sector was in a much stronger position than it was in 1998 - this led to the long-awaited launch of Kabbee in June 2011.

Kabbee is now London’s leading licensed minicab booking and price comparison aggregator app that enables more than 550k Londoners to instantly compare quotes from over 65 of the city’s best fleets, giving them a range of options to choose from based on their time of arrival, price, type of car, and customer ratings.

Justin is determined as ever to improve the efficiency and quality of the cab sector by empowering passengers and continuing to embrace the art of technology, to provide a reliable, cost-effective and convenient transport service for busy Londoners.

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02/10/2015 10:34 BST