Leading authority in the field of applied colour psychology, creating remarkable brand personalities for business worldwide
Karen Haller is the leading authority in the field of applied colour psychology, creating remarkable brand personalities for business worldwide.
Because people react to colour before words or shapes colour is the missing link to making the emotional connection between a brand and its ideal client. Colour is in fact the silent sales force.
Karen helps business owners attract their idea clients by uniquely applying the science of colour psychology to their business brand and interiors.
As their colour psychology expert, Karen represents clients to the media and outside authorities. She has consulted, trained and worked on campaigns for prestigious brands such as 3M Post-it, Thomas Pink, Humanscale, Dulux, Orange Mobile, Logitech, Argos and The Peggy Porschen Cake Academy.
A published author, Karen is regularly featured in national magazines, newspapers and on radio. She is a contributing author of the leading industry book Colour Design: Theories and Applications. As a speaker Karen shared her Colour Intuition™ system at Grand Designs LIVE and her theories on colour in public spaces during the prestigious industry Clerkenwell Design Week.
Business start-ups and those looking to rebrand find Karen’s work of significant and immediate value, while product creators, architects, designers and those specialising in workplace performance use her applied colour psychology systems to enhance the professional services they offer their clients.
To reach as many people as possible, Karen offers a range of services including workshops, keynote presentations, online products and bespoke consultancy.
Karen is a trustee of the Colour Group of Great Britain and on the advisory board of the charity Color Cares.
Hands up if you've been riveted to <em>The Handmaid's Tale</em>? I certainly have. My friends and I have been talking about how it's been an uncomfortable watch at times. The TV series plunges you into a dystopian society which is the uncomfortable part yet the story is compelling viewing.
Over the past decade I've been called on to talk about pink as an applied colour psychology specialist in the media and it's always been my opinion that pink has gotten a bad rap. And that's because of the whole pink for girls and blue for boys cultural belief.
Whenever we buy anything, it's based on an emotional reason. Afterwards, we justify our choices on performance or price. We like to think of ourselves as logical beings. But really, we buy because of an emotional want, need or desire.
We like to think we are logical beings, but what's really happening is we are making purchases based on emotion. What's this got to do with colour? Colour triggers our emotional responses, so the colours you choose for your business branding will have a huge impact on your customers and potential customers decision to buy.
20/09/2013 12:37 BST
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