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Vicki Maguire

Executive creative director at Grey London

A promising career in fashion design was cut short when Vicki discovered she couldn't draw. Encouraged by her mentor Paul Smith to write her ideas down instead, Vicki soon found her way into the world of advertising.   Vicki has spent over 15 years developing campaigns, thoughts and ideas for agencies including Wieden + Kennedy, Mojo and Amsterdam International before joining Grey London to work on briefs as diverse as full fat butter and the British Heart Foundation.   She has collected more than 35 major awards for her BHF 'Hands only CPR' Vinnie Jones campaign – which has now saved more than 50 lives (and counting) – while The Angina Monologues, also for the BHF, earned her a coveted British Comedy Award. The IPA has named Vicki one of advertising’s Women of Tomorrow, Business Insider voted her one of the 10 most influential women in advertising, and she is active in both WACL and SheSays. 2016 saw her take the Chairmanship of the Creative Circle Awards – becoming the first female chair in its history – as well as judge the Cannes Glass Lions.

Why Everyone Should Have A 'F**k It Fund'

I just feel passionately that you should never settle for second best in all parts of your life. But it's not just a matter of having conviction when it comes to quitting a job that's making you miserable - you've got to have a cash cushion too.
24/10/2017 12:52 BST

F**k You, I'm 50

And if you're not being sold incontinence pants or told you too could be as desirable as 71-year-old Mirren, you're being targeted with anything from elasto-waist pants, to life cover or stairlifts. At 50. Trainer-wearing, skinny jean-pouring, 14-hour-a-day working me. With a mortgage and a liking for expensive gins.
07/04/2017 17:15 BST