Wes Biggs is Co-Founder and CTO of Adfonic. With many years of experience in software development and platform architecture, Wes has expanded the capacity of Adfonic’s platform to handle more than 35 billion ad requests in just under 3 years.
Prior to founding Adfonic, Wes worked at Moviso as a software architect. In this role he was instrumental in creating, designing and guiding implementation of Moviso’s groundbreaking platform for producing, managing and delivering mobile media. When Moviso merged with Infospace in 2004, Wes took on a much broader chief architect role, encompassing portals, search, storefront and messaging. This role also saw Wes overseeing a global technology team.
As CTO of Adfonic, Wes is responsible for designing, developing and managing the overall architecture of both Adfonic’s software platform and its systems. Wes oversees Adfonic’s global technology team, working with them towards designing smarter algorithms for optimising the distribution and consumption of mobile advertising.
Wes holds a Computer Science degree from the University of Southern California (USC).
The App Centre is free, which is great news for consumers. More importantly however, it could signal the beginning of Facebook's mobile strategy - and this will need to be paid for, ultimately, by mobile advertising. Will consumers like this, or loathe it?
19/06/2012 14:54 BST
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