The internet was left a little confused on Tuesday when TV personality Noel Edmonds posted a tweet claiming he had a box "that slows ageing, reduces pain, lifts depression and stress and tackles cancer".
The picture showed an iMRS Intelligent Wellness system which claims to be an "all-natural way to combat chronic illness" - but Twitter had different ideas and started ruthlessly mocking him for it by posting other boxes with the same caption.
Obviously it reminded many of the boxes on 'Deal Or No Deal'
Others focused on the tried-and-tested healing power of fried chicken
Or kitten snuggles
Or... *ahem*... self pleasure.
Or booze that comes in convenient cardboard boxes
There's a lot of other boxes in pop culture which could also be referred to in the same way
And we're not even sure what's going on here but it doesn't look like this box could reduce pain
Now we may even have an insight into where the box came from