I can never hear about football tragedies without thinking of the Shankly saying. Hillsborough, Bradford City, Heysel, the Accra Sports Stadium deaths in Ghana in 2001, the dozens killed during Egypt's Port Said stadium clashes in 2012. The list goes on and on. Or indeed the recent depressing news of two more deaths during construction work on the stadium that will host the opening ceremony for next year's World Cup finals in Brazil.
With London 2012 slowly receding into the past, and the next wave of global sporting events such as the 2014 World Cup in Brazil and the Glasgow Commonwealth Games imminent, it's time to consider the state of ambush, or guerrilla, marketing in the sports world.
It has been reported that there are fewer English players playing in the Premier League today than ever before. In fact, English footballers account for just 32.26% of all minutes played in the Premier League and it is the lowest home-grown ratio across all major European leagues according to Opta statisticians.
The England football team continuously fail to meet the fans expectations but only have themselves to blame. There is an enormous amount of pressure put on the England players to win major competitions but they have let the fans down repeatedly...
England fans have been flocking for World Cup tickets even before the national team has guaranteed qualification. According to FIFA's official applications list, a total of 96,870 supporters have so far applied for the world's most prestigious football tournament to be held in Brazil this summer...
Favela Painting, a community-driven project that turns hillside slums into artworks of epic scale is giving power back to the community. And after several years of planning, Favel Painting is back with an even bigger project: to paint an entire favela.
I really wanted to capture what daily life is like for a foreigner based in Brazil. What is different about this enormous nation compared to living in many other places or even back in the UK? What is important to know before you make the decision to move here?
While World Cup qualification is arguably the most prominent thing in most Chilean and Welsh people's minds right now, the two countries have another topic of conversation in common: organ donation.
A survey carried out by Embratur (Brazilian Tourism Institute) among tourists that visited Brazil for the Confederations Cup in June, showed that, between games, their main interest was to visit our historic and cultural attractions. This was also the case during World Youth Day.
São Paulo is a city of contrasts: In one half, you see the height of luxury: five star hotels, skyscrapers and swimming pools, with company bosses earning more than they would in London. In the other, you see the depths of poverty: families living on the banks of open sewers, and millions struggling to pay the rent working as cleaners and electricians. And the biggest contrast of all: millions being spent on a shiny new football stadium for next year's World Cup, while the poorest communities are told there is no money for housing, health centres or schools.
My wife is from Rio Grande do Sul (Brazil) which has around 11 million passionate football fans who are mad about either Grêmio or Internacional. In case you do not know, Grêmio is where Ronaldinho got his initial break. While I was living there in the state's capital (Porto Alegre), I got a ticket to the "Grenal" which is the name given to the fiercely contested derby match...
São Paulo is a place where creativity and originality are celebrated, and it can be experienced through music, design, fashion and gastronomy. Though the pace of the city is similar to other financial capitals, like New York or London, it has a particular dynamic that is unmistakably Brazilian and is a result of the diversity that makes up the city.
With hotel rates in many of Brazil's traditional tourist destinations being driven up by the country's growing economy, the rising numbers of business travellers from overseas, and its increasing popularity as a holiday hotspot, visitors are starting to look further afield.
The announcement of the World cup and Olympic games in 2014 and 2016 respectively turned the dynamics of the way favelas were neglected by the State. The governor of Rio and mayor shortly announced afterwards that they would be deploying a new tactic called "pacification" to combat crime and liberate the favelas from the control of drug gangs.
What is really shaking the political system in Brazil is that this scale of protest is unprecedented in recent history and - like the global Occupy protests - there is no single issue that can be easily addressed.
Last week the governments of Rio and São Paulo, Brazil's two biggest cities raised the cost of the bus fare by R$0.20 (£0.06). It might sound like a negligible amount of money, but it was enough to trigger the biggest public uprisings the country has seen in over two decades.