UK Advertising

Beyond the Valley: Attack of the Omnichannel Zombies

Jay Sorrels | Posted 02.06.2014 | UK
Jay Sorrels

Zombies walk amongst us. Hiding in plain sight. Ensuring their temporary survival at terrible cost to people and businesses alike, while markets and consumers move on and away at their own pace. When maybe they should be running.

April Fools' Day Adverts That Are Just The Worst

The Huffington Post UK | Posted 01.04.2014 | UK

April Fools' Day used to be such an innocent time. The BBC played a gentle video of spaghetti trees. Your sister pretended the hamster was dead. T...

Shortcast 2: How Digital Video Content Has Become a Daily Habit

Patrick Hourihan | Posted 01.06.2014 | UK Tech
Patrick Hourihan

Over 81% of us own at least one mobile device - if not two, or more. This has led to a marked increase in video consumption, representing a great opportunity for brands to engage with consumers in a visually inspiring and creative way.

Award Winning Student Newspaper in Funding Crisis

Leo Garbutt | Posted 24.05.2014 | UK Universities & Education
Leo Garbutt

Leeds Student is valued by students and is an asset to the reputation of both Leeds University Union and the University. Going forward, this must be recognised by the Union.

The Advertising Week Europe First-Timers Guide

Doug Zanger | Posted 19.05.2014 | UK
Doug Zanger

By the time Thursday evening, 3 April rolls around, you'll be glad that you prepared by getting yourself physically ready for what comes your way.

Parents Must Be Aware of the Signs of Child Sexual Exploitation

Michelle Lee-Izu | Posted 17.05.2014 | UK
Michelle Lee-Izu

For most young people growing up in a loving environment their teenage years are a period they will reflect upon fondly in later years. However for sexually exploited children, being a teenager can be a turbulent and harrowing time of violence and abuse.

The Lynx Effect

Alex McBride | Posted 15.05.2014 | UK Comedy
Alex McBride

Y'know the Lynx advert? Where the guy simply applies anti-perspirant and women flock to him. Well, it's bollocks. Total bollocks in-fact. I've been through plenty of cans in my time, from Africa to Java and back again, and I can tell you, with my hand on my armpits, that paying an extra quid-fifty for Lynx deodorant is money wasted

Self-stereotyping - an Age Old Problem

Crispin Reed | Posted 06.05.2014 | UK
Crispin Reed

Given that human beings neither could, nor perhaps should, ever be wholly free from all stereotypes - whether about lions or a group of hooded young men or even about ageing - it matters that we don't reinforce negative and unfounded stereotypes that might have a detrimental effect on our own and others' behavior towards us.

Oscar Ad To Be Probed By Advertising Watchdog

The Huffington Post UK | Jessica Elgot | Posted 05.03.2014 | UK

A Paddy Power advert which has been slammed by Labour shadow ministers and domestic violence campaigners for encouraging bets on whether Oscar Pistori...

If TV Advertising Falters So Does the Quality of Programmes We Watch

Ted Mico | Posted 04.05.2014 | UK Tech
Ted Mico

TV advertising funds the programmes we watch. Without this revenue, many of our favourite TV programmes would never have been made. As consumers, we know that we must be advertised to, but it's important that advertisers work with the available technology to give us a seamless viewing experience whilst promoting the interests of the brands they represent.

How To Get Ahead With Advertising: Interview With Novelist, Peter Mayle

Jason Holmes | Posted 02.05.2014 | UK Entertainment
Jason Holmes

"Writing advertising copy, which I learned largely from the great David Ogilvy, taught me not to waffle, and to use facts instead of purple prose when describing something," says Peter Mayle over a glass of red.

Sold Its Soul? Journalism Has Found Its Calling!

Grant Feller | Posted 02.05.2014 | UK
Grant Feller

Instead of bleating about journalism selling its soul to the dark forces of PR et al, let's instead celebrate how journalists can help increase the profits at the companies that pay their salaries and supplement hard-hitting investigations - by doing what they're doing already. Just without getting sand in their shoes.

LOOK: Truthful Corporate Slogans

The Huffington Post UK | Asa Bennett | Posted 21.02.2014 | UK Comedy

Wouldn't it be good if corporate slogans actually told the truth? We may only dream but thanks to Clif Dickens' website Honest Slogans, we can see...

The Native... Returns

Simon Pont | Posted 22.04.2014 | UK
Simon Pont

I got into the advertising business because I liked advertising. I liked it back then. And I still like it. And it's why I'm inclined to still call an ad an 'ad', and view advertising as something that can be brilliant and that may still serve to influence, even inspire.

Total Abyss of the Heart

Caragh Little | Posted 13.04.2014 | UK Lifestyle
Caragh Little

Valentine's Day shopping cannot be the only means for making love become a transitive, active verb.

2014: A Year for Investment - What Can the Advertising Industry Do to Further Its Own Growth?

Josh Krichefski | Posted 08.04.2014 | UK
Josh Krichefski

With the first signs of economic recovery beginning to look like a reality, business leaders across the UK are entering a new phase of cautious optimism. Manufacturing revenues and employment figures are rising; advertising spend has bounced back to pre-recession levels. For the first time in a long time, there is light at the end of the tunnel.

A Mindfulness Approach to Observing Raisins

Luke Morris | Posted 07.04.2014 | UK Lifestyle
Luke Morris

So, you've made it. A year of hard work and stress, with barely a break. But finally - that thing at work taken care of - a train, a flight and a cab ride later, you're on HOLIDAY! You stroll down to the beach and, sand under foot, your first sunset in god-knows-how-long.

ASA Withdraw Ruling on Cycling Scotland Advertisement

Oliver Jeffcott | Posted 06.04.2014 | UK
Oliver Jeffcott

Following an attack by cycling groups, the Advertising Standards Agency (ASA) announced that they have withdrawn their decision to ban a television advert (pictured below) which was part of Cycling Scotland's Nice Way Code campaign.

Online Advertising: Where Ignorance Really Isn't Bliss

Duncan Trigg | Posted 02.04.2014 | UK Tech
Duncan Trigg

Why is it so difficult to find out where your advertising is appearing online, and how can marketing professionals take back the reins over their collateral and get what they really need out of their online relationship?

Heineken Uses Non-Actors in Legendary Campaign

Jonathan Heath | Posted 30.03.2014 | UK Tech
Jonathan Heath

How does this legendary ad rank amongst the rest of the Heineken flock then? It has all the love it or hate it swagger that some of their previous spots contain but coupled with a great message to men out there with even the most quirky and seemingly pointless skills.

Why Has It Taken This Long for Dads to Be Noticed?

Molly McGreevy | Posted 26.03.2014 | UK Universities & Education
Molly McGreevy

According a web survey by insurance company Aviva, 18% of couples split childcare responsibilities evenly, with 6% of men now the primary carer of their child. Pushing the figure from 6,000 in 2000 to 600,000 in 2010. And in a less scientific survey done by myself sat in the window of my front room at 3:30pm, more and more Dads are at the school gates.

The New Game

Simon Pont | Posted 29.03.2014 | UK Tech
Simon Pont

By extension of putting consumers "in control", the new consideration should become how campaigns can put them "in character". Beyond us asking, "What is the role for The Brand?", we need to establish, "What is the heroic role we are giving The Consumer?

Stress, Anxiety, or Pressure?

Soraya Shaw | Posted 24.03.2014 | UK Lifestyle
Soraya Shaw

Many of us feel stress in our professional and personal lives to the extent that the word 'stress' has almost become a catch-all for feeling out of our comfort zone, over worked, pressured, sick or worried. But how many of us have asked ourselves if what we are experiencing is truly stress?

True Native Brands Make It Their Business

Will Kirkpatrick | Posted 24.03.2014 | UK
Will Kirkpatrick

I'm getting more and more used to the term native advertising. The term 'content' has always struck me as so nondescript and dull. Like 'stuff'. If we see the predicted rise in content marketing, expect to see plenty more forgettable branded words and pictures for audiences to scroll right past and ignore.

Brand it Like Britain

Nick Liddell | Posted 24.03.2014 | UK
Nick Liddell

2014 is already shaping up to be an interesting year for brands and their concept of Britishness. Barely a day after most of us had lugged our Christmas decorations back into the loft, a new visual identity for "Made in Britain" was revealed to great fanfare...