UK Advertising

Sky Might Already Be Sending Targeted Ads To Your TV

Huffington Post UK | Posted 23.01.2014 | UK Tech

Sky has launched a new 'targeted' ads service which it says can direct commercials straight to your TV based on information about what you watch, what...

Businesses Cannot Be Successful If the Society Around Them Fails

Tim Lindsay | Posted 16.03.2014 | UK
Tim Lindsay

Once upon a time the 'S' word - sustainability - was about as relevant to business as a fork in a sugar bowl. At best a box to be ticked; at worst seen as a serious impediment to the pursuit of profit. But the world is changing. Look at the business news and you'll see the global heads of big businesses uttering that 'S' word with increasing frequency.

'Right to Self': Solving the Biggest Problem of the Internet

StJohn Deakins | Posted 10.03.2014 | UK Tech
StJohn Deakins

Were he alive today and busy defining matters of self, the philosopher Descartes might have rationally proposed: I'm digital; therefore I am. And who could argue with that?

Why Was This Lucozade Sport Ad Banned?

PA/The Huffington Post UK | Posted 23.01.2014 | UK

A campaign for the drink Lucozade Sport has been banned following complaints about its central claim that the product "hydrates and fuels you better t...

An Old Spice Advert Has Gone Viral In The US

Posted 23.01.2014 | UK

Momsong, a new advert for Old Spice, has taken America by storm after premiering on TV during the NFL playoffs. Want to know what all the fuss is a...

Consumers Want WOW Advertising That Works

Cameron Hulett | Posted 08.03.2014 | UK
Cameron Hulett

Brands need to understand where and how to reach their audience and then create campaigns that have a high impact on that audience. A few do it successfully, many fail miserably.

Celeb Sellouts!

Jasmine Dotiwala | Posted 08.03.2014 | UK Entertainment
Jasmine Dotiwala

A tweet from Khloe Kardashian Odom costs about $8,000, and one from singer Ray J is about $2,300, according to prices listed by social media marketer Izea.

Mobile Media Showdown: Tablet Vs Smartphone

Trevor Healy | Posted 19.02.2014 | UK Tech
Trevor Healy

Smartphones and tablets have quickly become a part of our everyday life. More than half of Brits use a smartphone or tablet whilst watching TV, 81% of under 25s sleep with their phone next to them on the bed and a shocking 35% of tablet owners admit to using their device in the bathroom.

WATCH: 'Sexual' E-Cigarette Adverts Investigated

The Huffington Post UK | Posted 18.12.2013 | UK

A sexually-suggestive advert for e-cigarettes is being investigated by the watchdog. The promotion, for the VIP brand, was described as "cheeky" by...

Oatmeal Crunch Tops Off Year of Surrealist Advertising

Jonathan Heath | Posted 11.02.2014 | UK Tech
Jonathan Heath

Odd and outrageous humour has been around in advertising forever but it feels like ever since Cadbury went all post-modern with their gorilla and Old Spice began their irony laden assault on the world, that the type of 'knowing', 'Internet' humour present in both these ads has been the go-to style for many brands.

The Nature Dollar

David Bond | Posted 11.02.2014 | UK Entertainment
David Bond

It's always nice to get a good review. Here at my production company Green Lions, we have just spent three years of our lives on a film, PROJECT WILD THING and it is gratifying to find out that people enjoyed it.

WATCH: This Condom Advert Was Banned For Being 'Too Sexy'

Huffington Post UK | Sara C Nelson | Posted 25.01.2014 | UK

An advert featuring a nubile young couple ‘trying out’ a selection of condoms in a pharmacy has been banned from Australian TV. The Naked Cond...

Audacity, Bravery, Commitment, Ambition

Simon Pont | Posted 05.02.2014 | UK
Simon Pont

Consider Red Bull's space jump. Being oft-cited doesn't make it less instructive. Both Saatchi's poster and Red Bull Stratos are acts of sheer audacity and absolute bravery.

Think Like Peter Crouch - The Success of Your Christmas Ad Campaign Depends on It

Jack R. Miles | Posted 05.02.2014 | UK
Jack R. Miles

When deciding how to stand out at Christmas, it is vital that brands leverage and amplify their DNA - taking what is at the core of their identity and leveraging it in a way that is likely to resonate with consumers on a festive level.

Cookies: What Can We Learn From the Google and Apple Approach?

Brian Suh | Posted 03.02.2014 | UK Tech
Brian Suh

Cookies have been on the receiving end of a great deal of bad press recently. Most recently, it is rumoured that Google plans to replace cookies with a tracking technology called AdID, which has sent the debate about the future of cookies into overdrive.

Well Butter My Crumpets! Ridley Scott's Hovis Bicycle Boy Returns To The Scene 40 Years Later (PICTURES)

Huffington Post UK/ SWNS | Sara C Nelson | Posted 23.01.2014 | UK

Forty years ago he struggled up the cobbled hill with his baker's bicycle and created one of the most famous scenes in TV history. And the news tha...

WARNING: Is This The Scariest Advert Of All Time?

The Huffington Post UK | Charlotte Meredith | Posted 04.12.2013 | UK

Warning: Some people may find the video distressing, so if you are of a jumpy nature, click off this article now. There are too many tyre adverts t...

Should This Ad 'Celebrating' Beer Have Been Banned?

The Huffington Post UK | Asa Bennett | Posted 23.01.2014 | UK

An advert for some of Britain's biggest beer brands has been banned for implying alcohol helps overcome nervousness and is linked to social success. ...

The Future Is Ours to Decide: Putting Our Mouth Where Our Money Is

Kester Brewin | Posted 02.02.2014 | UK Tech
Kester Brewin

Clearly, the technologies that gadgets such as Glass employ are stunning. But we must not then be stunned by them. Because it is possible to have such tools, does not mean that we should adopt them.

Harnessing the Power of Mobile Video Advertising - the £23million Question

Suranga Chandratillake | Posted 01.02.2014 | UK Tech
Suranga Chandratillake

Whilst mobile video is not a new technology, the last year has seen a number of rapid developments, which gives brands no excuse not to have mobile video at the core of its marketing strategy.

Discovering the Long Term Effects of Your Advertising

Jon Webb | Posted 28.01.2014 | UK
Jon Webb

A wealth of case studies suggest it is unwise to use simple rules of thumb. A sample of more recent results shown in the chart below reveals long-term multipliers ranging from one out to eight where the size and colour of the "bubble" indicates the multiplier found for 30 different brands...

Billboards in the Sky - Why Ryanair Needs to Change the Mood Music

Milorad Ajder | Posted 27.01.2014 | UK
Milorad Ajder

Ryanair, one of the most successful brands in the last 25 years, has always taken an uncompromising approach when dealing with its customers - follow the rules to the letter and get a cheap fare - any deviation and costs will escalate. No excuses, no quarter given...

Vlog for Your Life

Chloe Watts | Posted 25.01.2014 | UK Tech
Chloe Watts

The art of vlogging (video-logging) has been a source of revenue for many YouTube stars and fashion brands, due to the mutual benefits it brings to both parties.  With YouTube taking 4 billion hours each month of our internet time and ranked the second most visited website, it is no wonder YouTube is advertiser's honey nest.

Unilever and Project Sunlight: New Awakening or False Dawn?

Jon Alexander | Posted 25.01.2014 | UK
Jon Alexander

On Wednesday, Unilever chose Universal Children's Day to launch the latest phase of their work to integrate the creation of a better world into their marketing. At a time when the world's politicians are winding up in Warsaw after another round of failing to do anything significant about climate change, it is wonderful to see one of our largest corporations taking unilateral action in such committed fashion.

'Masturbation' Protein Shake Ad BANNED After Complaint

The Huffington Post UK | Asa Bennett | Posted 20.11.2013 | UK

This ad for protein shake brand For Goodness Shakes has been banned by the advertising watchdog, which deemed that its references to male masturbation...