We don't just watch television as silent participants any more - we actively engage, we discuss and we share the experience in real time through social media with people from all over the world. The days of waiting until Monday morning to discuss the latest TV event with your workmates is over - Twitter is the new water cooler. It is my opinion that there is real power and profitability in capitalising on all manner of TV events through social media - and it looks like I'm not the only one who thinks so.
Our phones and tablets share data with their manufacturers and our mobile service providers as a matter of course. Apps collect data for the use of the developer as well as "data aggregators," third-party information gatherers that look to use this information as you bounce from app to app to better target you for advertising offers.
We need to redefine the very notion of what 'taking a risk' or 'being brave' actually constitutes. Indeed, you can argue that brands need to get things wrong from time to time in order to learn, a hypothesis brilliantly laid out by Tim Harford in his book 'Adapt - why success must begin with failure'.
When it comes to video production, advertising, marketing and branding there are certain tropes and ideas that tend to get banded around and eventually overused. Much like in the fashion industry when an idea can be so good and so attention grabbing that it will be lifted from obscurity and the alternative into the moronic ubiquity of the mainstream.
Nine months ago I left my perfectly reasonable job in online advertising to start my own business. Starting a blog nine months into a startup seems particularly appropriate because in that time, as I'm sure you're aware, a baby can be made. There are many many similarities between having a baby and forming your own start-up.
Children are using false ages online and seeing restricted adverts for overtly sexual dating sites, gambling, alcohol and slimming aids, a study has f...
I'm reminded of that incident as I sit in my office listening to my daughter playing Amy Winehouse's albums over and over again, and I daren't admit to her that I dismissively chucked Amy's homemade, personally annotated CD in the bin that afternoon because I didn't have the energy or nerve to take a risk.
The Brazilian scenario is quite simple: the state is inefficient. Through a combination of corruption and mismanagement, the quality of public services is horrible and goes against the supposed 'growth' of the country. While the government prepares the Truman Show for the World Cup, Brazilians needs to pay around 1,000 dollars per month for good education.