According a web survey by insurance company Aviva, 18% of couples split childcare responsibilities evenly, with 6% of men now the primary carer of their child. Pushing the figure from 6,000 in 2000 to 600,000 in 2010. And in a less scientific survey done by myself sat in the window of my front room at 3:30pm, more and more Dads are at the school gates.
I'm getting more and more used to the term native advertising. The term 'content' has always struck me as so nondescript and dull. Like 'stuff'. If we see the predicted rise in content marketing, expect to see plenty more forgettable branded words and pictures for audiences to scroll right past and ignore.
Once upon a time the 'S' word - sustainability - was about as relevant to business as a fork in a sugar bowl. At best a box to be ticked; at worst seen as a serious impediment to the pursuit of profit. But the world is changing. Look at the business news and you'll see the global heads of big businesses uttering that 'S' word with increasing frequency.
Odd and outrageous humour has been around in advertising forever but it feels like ever since Cadbury went all post-modern with their gorilla and Old Spice began their irony laden assault on the world, that the type of 'knowing', 'Internet' humour present in both these ads has been the go-to style for many brands.