UK Advertising

Online Ad Fraud: How Much Does It Really Cost Advertisers?

Tej Rekhi | Posted 27.07.2014 | UK Tech
Tej Rekhi

If advertisers used the tools available to them, and focus more on prevention, rather than reaction, they would be in a better position to weed out fraud. The goal is to verify that their ads appear on quality sites with content relevant to the brand.

Cannes 2014: Transforming Data - From a Buzzword Into Brilliant Ideas

Victoria Fox | Posted 22.07.2014 | UK Tech
Victoria Fox

Earlier this year, Senta Slingerland, Director of Brand Strategy for Cannes Lions came to talk to M&C Saatchi Group. It was a great insight into what was winning at Cannes 2013 - and why. Again and again, the same themes cropped up; Purpose. Story-telling. And data.

What is Ambient Ecommerce?

Dr. David Patterson | Posted 23.07.2014 | UK Tech
Dr. David Patterson

Ten or fifteen years ago, a wonderful new world was promised for digital mankind. Futurologists and preachers of the web, internet and digital media revolutions all confidently asserted that a paradise was beckoning in which advertising would finally, seamlessly and efficiently actually work.

Make It Stop! The Jolly British Gas Hive Advert Is Destroying My Life

Johnny Dee | Posted 20.07.2014 | UK Comedy
Johnny Dee

There are, I suspect, some adults who will be seduced by this kind of jolly CBeebies singalong advert. Who will merrily have their brain wiped clean of all the bad news stories that have plagued the energy industry and from now on look at British Gas as Brian Cant would Humpty - with fondness and kindness. Aren't they silly and sweet? I'm afraid I am not one of them.

Brazil 2014 Marketing Predictions - Who Needs Penalties When You Have Ambush Marketing?

Jack R. Miles | Posted 19.07.2014 | UK
Jack R. Miles

Last week the World Cup squads for Brazil 2014 were announced. As the countdown to the big kick-off begins, the footballing predictions have started to come in thick and fast. The reality is that there is so much of this we can predict reasonably accurately already...

It's Time to Stand Up for Childhood

Rupert Read | Posted 13.07.2014 | UK Politics
Rupert Read

The rights of children in the UK are under threat from advertising and our growing digital and screen-based lifestyle. It is time we unmask advertising and place it where it belongs: beside pornography, as a real threat to childhood. We must get kids back outdoors again.

Seven Free Services No Charity Can Live Without

Rob McDowall | Posted 09.07.2014 | UK
Rob McDowall

The internet is awash with products and services which promise to revolutionise the way charities work, collect donations, and manage information and the like. As someone who has worked in and volunteered in the charitable sector for over 11 years, I have listed a number of the best 'free to charity' offerings...

Beyond The Valley: Billions Blown On Bingo?

Jay Sorrels | Posted 08.07.2014 | UK
Jay Sorrels

The dark thought that keeps Mark Zuckerberg and friends up at night is 'Are we the new Yahoo?'. Doubt plagues any winners. If you can print money why not salve sad feelings by wishing them away?

Is Patience Making a Comeback?

Zoe Jones | Posted 07.07.2014 | UK Entertainment
Zoe Jones

Leica recently made a virtue out of their new 45 minute ad being 'the most boring of all time'. They are deliberately alienating people who are into the 'happy snap' or 'quick fix', implying that those refined and patient enough to enjoy the craftsmanship on show are somehow in an exclusive and elusive minority.

Nelson Mandela Sign Language Interpreter Resurfaces In Disturbing Ad For Video Sharing App

Huffington Post UK | Sara C Nelson | Posted 07.05.2014 | UK

The sign-language interpreter at the Nelson Mandela memorial event has resurfaced in a disturbing advert for a video-sharing app. Thamsanqa Jantji...

Talent management and retaining our rising stars

Victoria Fox | Posted 24.06.2014 | UK
Victoria Fox

The advertising industry is in transition. In this, the most auspicious period and disruptive period in recent history, attracting, growing and retaining agency talent is critical. But in this unprecedented market, what does 'talent' even look like?

Inspiring Leadership: Time to Go Back to School

David Lancefield | Posted 22.06.2014 | UK
David Lancefield

In Francis Ford Coppola's 1983 movie Rumblefish, Mickey Rourke's doomed anti-hero Motorcycle Boy mutters: "If you'd going to lead people, you have to have somewhere to go." It's a thought that CEOs of today's entertainment and media businesses might usefully ponder as they strive to lead their organisations - and their people - through the turbulence of digital disruption.

Animal Rights Activists Object To Bunny Underwear Advert

The Huffington Post UK | Posted 21.04.2014 | UK

A poster campaign that photoshopped a red g-string onto a rabbit has been criticised by animal rights activists for "sexualising" animals. The adve...

The Most Emotional Advert in the World

Tom Hodge | Posted 16.06.2014 | UK Entertainment
Tom Hodge

You may have seen the heartbreaking sixty-second story: an old man takes his lovely little fluffy white dog for a walk to deliver a bunch of flowers. It transpires he is delivering the flowers to the graveside of lost loved one. The dog comforts him with a lick and they eat dinner together, with the man preparing the dog's favourite meal, Cesar.

Slange Var!

Crispin Reed | Posted 14.06.2014 | UK
Crispin Reed

Last week, we saw the announcement that David Beckham is to partner with The Haig Club to promote its new whisky. A fantastic looking bottle and an internationally regarded under 40 style icon looks like a smart move by Diageo in broadening the appeal to a younger demographic.

How Mobile Is Driving the Native Revolution

Piers North | Posted 09.06.2014 | UK Tech
Piers North

Native advertising is one of the buzz words of the moment and it generally provokes one of two reactions. Either a sense of confusion, or the feeling that it's an over-hyped phrase which is just a new way of describing what we do already - creating advertising which is relevant to the editorial experience.

Wonga Ad Banned Over Interest Rate Information

The Huffington Post UK | Posted 09.04.2014 | UK

A Wonga advert has been banned for implying that the representative APR of 5853% was "irrelevant". The television ad for the payday loans company f...

Poorna Bell

Veet's 'Don't Risk Dudeness' Hairy Legs And Armpits Ad Campaign Causes Uproar

HuffingtonPost.com | Poorna Bell | Posted 09.04.2014 | UK Lifestyle

Women's body hair - to have or not to have - is once again the battleground between feminists and people who think that hairy women are female hobbits...

Growing Up: Why the Next Generation of Female Talent Deserves Celebrating

Jane Asscher | Posted 07.06.2014 | UK
Jane Asscher

Attending Cosmopolitan's 'Celebration of Female Talent' last week as part of Advertising Week Europe, I was struck by a pervading sense of 'growing up'.

Beyond the Valley: Attack of the Omnichannel Zombies

Jay Sorrels | Posted 02.06.2014 | UK
Jay Sorrels

Zombies walk amongst us. Hiding in plain sight. Ensuring their temporary survival at terrible cost to people and businesses alike, while markets and consumers move on and away at their own pace. When maybe they should be running.

April Fools' Day Adverts That Are Just The Worst

The Huffington Post UK | Posted 01.04.2014 | UK

April Fools' Day used to be such an innocent time. The BBC played a gentle video of spaghetti trees. Your sister pretended the hamster was dead. T...

Shortcast 2: How Digital Video Content Has Become a Daily Habit

Patrick Hourihan | Posted 01.06.2014 | UK Tech
Patrick Hourihan

Over 81% of us own at least one mobile device - if not two, or more. This has led to a marked increase in video consumption, representing a great opportunity for brands to engage with consumers in a visually inspiring and creative way.

Award Winning Student Newspaper in Funding Crisis

Leo Garbutt | Posted 24.05.2014 | UK Universities & Education
Leo Garbutt

Leeds Student is valued by students and is an asset to the reputation of both Leeds University Union and the University. Going forward, this must be recognised by the Union.

The Advertising Week Europe First-Timers Guide

Doug Zanger | Posted 19.05.2014 | UK
Doug Zanger

By the time Thursday evening, 3 April rolls around, you'll be glad that you prepared by getting yourself physically ready for what comes your way.

Parents Must Be Aware of the Signs of Child Sexual Exploitation

Michelle Lee-Izu | Posted 17.05.2014 | UK
Michelle Lee-Izu

For most young people growing up in a loving environment their teenage years are a period they will reflect upon fondly in later years. However for sexually exploited children, being a teenager can be a turbulent and harrowing time of violence and abuse.