UK Advertising

ADCAN - the Cannes-tidote to Commercials Awards

Brydon Gerus | Posted 27.08.2014 | UK
Brydon Gerus

So, once again the lions have returned home in their prides from this year's largest advertising awards festival in France, the Cannes Lions - an event which, in the advertising industry translates to: line your stomachs, update your LinkedIn profile pics and don't forget your sunscreen.

These Kids Prove There's Nothing Sissy About Throwing 'Like A Girl'

The Huffington Post UK | Rachel Moss | Posted 01.07.2014 | UK Lifestyle

If someone told you to run 'like a girl', would you demonstrate a stride to rival that of an athlete or flap your arms about like a deranged chicken? ...

World Cup Nations Could Pay a Penalty for Ignoring Mobile Tech

James Connelly | Posted 25.08.2014 | UK Tech
James Connelly

The most anticipated World Cup in memory is now well underway and it's perhaps the hardest finals to call in terms of predicting the winner. With as many as half of the 32 nations believing they have a genuine chance of glory, any opening to gain even a slight advantage is something to be explored...

The Weird, Wonderful and Inspiring World of the Cannes Advertising Festival

Robert Senior | Posted 24.08.2014 | UK
Robert Senior

I'm just back from the annual weird, wonderful and inspiring world of the Cannes Advertising Festival. Held two weeks after the infinitely more star-studded (but arguably just as ego-fuelled) Film Festival, the, this is the main event for global creativity in advertising and communications...

All the Rage in Cannes: The Return of Valleyspeak, Yo!

Barry Whyte | Posted 24.08.2014 | UK Tech
Barry Whyte

Valleyspeak has made a comeback. But not the LA valley girl dialect that defined the nineties (like, seriously?). In the past week, Silicon Valley has gone gaga about a new instant messaging app / social network that only allows you to communicate with one word: Yo!

There Are Women Issues in Cannes

Carla Buzasi | Posted 20.08.2014 | UK
Carla Buzasi

Say 'Cannes' to the average guy or girl on the street, and they automatically think film festival. However, for the last six days, it has been the media industry clogging up La Croisette - the famous boutique-lined, beach-front boulevard - for the annual Cannes Lions Festival of Creativity. A melting pot of advertising creatives, PR gurus and media moguls this week flew into Cannes to drink their body weight in rosé, shake hands on deals and, if they were really lucky, party with Kim Kardashian. Away from the starry parties, however, the advertising industry is facing many of the same challenges other industries do, starting with the lack of women role models.

Meet the Super Parents!

Rosemary Gorman | Posted 18.08.2014 | UK
Rosemary Gorman

The digital age has taught us all many valuable lessons - but maybe the best one is that when it comes to advertising and planning, we cannot rely on historic positioning and need to stay ahead of ever-shifting dynamics...

Cannes Lions: An Enjoyable Yet Thoroughly Ridiculous Spectacle

Michael Frohlich | Posted 16.08.2014 | UK
Michael Frohlich

It's a mixed bag of beautiful and not so beautiful people, deals, schmoozing, ego inflating, celebrity spotting and awards, with one of the chicest backdrops in the world. A global telecoms client of mine recently laughed as he found the fact there was a multi million pound festival built around people congratulating themselves for being brilliant, was quite absurd!

Beyond the Valley: A Field Guide To ShenaniCannes

Jay Sorrels | Posted 13.08.2014 | UK
Jay Sorrels

Cannes. I don't mean the movie thing. I mean the Lions. The Lions are about Creative Directors, clients, agency execs and people that matter all in one place to review, celebrate and learn from each others work.

Narrow Immigration Debate Threatens Depth of London's Diverse Talent Pool

Chris Hirst | Posted 06.08.2014 | UK Politics
Chris Hirst

It's well over 20 years since John Major, then the British Prime Minister, expressed his reverence for a country of "shadows on county cricket grounds, warm beer, invincible green suburbs, dog lovers and old maids bicycling through the morning mist".

Between Two Ferns: Barack Obama's Presidential Step Forward for Politics

Owen Lee | Posted 03.08.2014 | UK Politics
Owen Lee

In a bold effort to win over the American youth to the rejuvenated Healthcare.gov service, renowned cool cat President Barak Obama appeared on the satirical internet chat show series Between 2 Ferns...

Junk Food Games are Nauseating, But Where are the Parents?

Andrew Tipp | Posted 03.08.2014 | UK Tech
Andrew Tipp

Remember Sunny Delight? I do. As a child of the 90s, I loved its playful branding and attention-wrecking sugar rushes. It looked like happiness in a bottle. It tasted like orange juice as imagined by peddlers of Ritalin.

Data: As With Most Things, It's Not What You've Got, It Is How You Use It

Donald Hamilton | Posted 30.07.2014 | UK Tech
Donald Hamilton

Usable customer insight from every touch-point will allow a business to reduce churn, increase satisfaction and grow revenues. Customer retention budget should be used in tandem with acquisition budgets to ensure that the customers being generated are the ones that you want to retain and supply your business with great long-term value.

Beyond the Valley: Elephant Dung and Sloth Sluggery

Jay Sorrels | Posted 27.07.2014 | UK Tech
Jay Sorrels

In a better world, we would have a total split between wholesale provision of Utilities and retail sale of access. Massive, international firms would be immune from some anti-monopoly laws as long as they pushed it all forward year on year and could only make money from keeping their retail, consumer facing customers happy.

Online Ad Fraud: How Much Does It Really Cost Advertisers?

Tej Rekhi | Posted 27.07.2014 | UK Tech
Tej Rekhi

If advertisers used the tools available to them, and focus more on prevention, rather than reaction, they would be in a better position to weed out fraud. The goal is to verify that their ads appear on quality sites with content relevant to the brand.

Cannes 2014: Transforming Data - From a Buzzword Into Brilliant Ideas

Victoria Fox | Posted 22.07.2014 | UK Tech
Victoria Fox

Earlier this year, Senta Slingerland, Director of Brand Strategy for Cannes Lions came to talk to M&C Saatchi Group. It was a great insight into what was winning at Cannes 2013 - and why. Again and again, the same themes cropped up; Purpose. Story-telling. And data.

What is Ambient Ecommerce?

Dr. David Patterson | Posted 23.07.2014 | UK Tech
Dr. David Patterson

Ten or fifteen years ago, a wonderful new world was promised for digital mankind. Futurologists and preachers of the web, internet and digital media revolutions all confidently asserted that a paradise was beckoning in which advertising would finally, seamlessly and efficiently actually work.

Make It Stop! The Jolly British Gas Hive Advert Is Destroying My Life

Johnny Dee | Posted 20.07.2014 | UK Comedy
Johnny Dee

There are, I suspect, some adults who will be seduced by this kind of jolly CBeebies singalong advert. Who will merrily have their brain wiped clean of all the bad news stories that have plagued the energy industry and from now on look at British Gas as Brian Cant would Humpty - with fondness and kindness. Aren't they silly and sweet? I'm afraid I am not one of them.

Brazil 2014 Marketing Predictions - Who Needs Penalties When You Have Ambush Marketing?

Jack R. Miles | Posted 19.07.2014 | UK
Jack R. Miles

Last week the World Cup squads for Brazil 2014 were announced. As the countdown to the big kick-off begins, the footballing predictions have started to come in thick and fast. The reality is that there is so much of this we can predict reasonably accurately already...

It's Time to Stand Up for Childhood

Rupert Read | Posted 13.07.2014 | UK Politics
Rupert Read

The rights of children in the UK are under threat from advertising and our growing digital and screen-based lifestyle. It is time we unmask advertising and place it where it belongs: beside pornography, as a real threat to childhood. We must get kids back outdoors again.

Seven Free Services No Charity Can Live Without

Rob McDowall | Posted 09.07.2014 | UK
Rob McDowall

The internet is awash with products and services which promise to revolutionise the way charities work, collect donations, and manage information and the like. As someone who has worked in and volunteered in the charitable sector for over 11 years, I have listed a number of the best 'free to charity' offerings...

Beyond The Valley: Billions Blown On Bingo?

Jay Sorrels | Posted 08.07.2014 | UK
Jay Sorrels

The dark thought that keeps Mark Zuckerberg and friends up at night is 'Are we the new Yahoo?'. Doubt plagues any winners. If you can print money why not salve sad feelings by wishing them away?

Is Patience Making a Comeback?

Zoe Jones | Posted 07.07.2014 | UK Entertainment
Zoe Jones

Leica recently made a virtue out of their new 45 minute ad being 'the most boring of all time'. They are deliberately alienating people who are into the 'happy snap' or 'quick fix', implying that those refined and patient enough to enjoy the craftsmanship on show are somehow in an exclusive and elusive minority.

Nelson Mandela Sign Language Interpreter Resurfaces In Disturbing Ad For Video Sharing App

Huffington Post UK | Sara C Nelson | Posted 07.05.2014 | UK

The sign-language interpreter at the Nelson Mandela memorial event has resurfaced in a disturbing advert for a video-sharing app. Thamsanqa Jantji...

Talent management and retaining our rising stars

Victoria Fox | Posted 24.06.2014 | UK
Victoria Fox

The advertising industry is in transition. In this, the most auspicious period and disruptive period in recent history, attracting, growing and retaining agency talent is critical. But in this unprecedented market, what does 'talent' even look like?