UK Advertising

Oscar Ad To Be Probed By Advertising Watchdog

The Huffington Post UK | Jessica Elgot | Posted 05.03.2014 | UK

A Paddy Power advert which has been slammed by Labour shadow ministers and domestic violence campaigners for encouraging bets on whether Oscar Pistori...

If TV Advertising Falters So Does the Quality of Programmes We Watch

Ted Mico | Posted 04.05.2014 | UK Tech
Ted Mico

TV advertising funds the programmes we watch. Without this revenue, many of our favourite TV programmes would never have been made. As consumers, we know that we must be advertised to, but it's important that advertisers work with the available technology to give us a seamless viewing experience whilst promoting the interests of the brands they represent.

How To Get Ahead With Advertising: Interview With Novelist, Peter Mayle

Jason Holmes | Posted 02.05.2014 | UK Entertainment
Jason Holmes

"Writing advertising copy, which I learned largely from the great David Ogilvy, taught me not to waffle, and to use facts instead of purple prose when describing something," says Peter Mayle over a glass of red.

Sold Its Soul? Journalism Has Found Its Calling!

Grant Feller | Posted 02.05.2014 | UK
Grant Feller

Instead of bleating about journalism selling its soul to the dark forces of PR et al, let's instead celebrate how journalists can help increase the profits at the companies that pay their salaries and supplement hard-hitting investigations - by doing what they're doing already. Just without getting sand in their shoes.

LOOK: Truthful Corporate Slogans

The Huffington Post UK | Asa Bennett | Posted 21.02.2014 | UK Comedy

Wouldn't it be good if corporate slogans actually told the truth? We may only dream but thanks to Clif Dickens' website Honest Slogans, we can see...

The Native... Returns

Simon Pont | Posted 22.04.2014 | UK
Simon Pont

I got into the advertising business because I liked advertising. I liked it back then. And I still like it. And it's why I'm inclined to still call an ad an 'ad', and view advertising as something that can be brilliant and that may still serve to influence, even inspire.

Total Abyss of the Heart

Caragh Little | Posted 13.04.2014 | UK Lifestyle
Caragh Little

Valentine's Day shopping cannot be the only means for making love become a transitive, active verb.

2014: A Year for Investment - What Can the Advertising Industry Do to Further Its Own Growth?

Josh Krichefski | Posted 08.04.2014 | UK
Josh Krichefski

With the first signs of economic recovery beginning to look like a reality, business leaders across the UK are entering a new phase of cautious optimism. Manufacturing revenues and employment figures are rising; advertising spend has bounced back to pre-recession levels. For the first time in a long time, there is light at the end of the tunnel.

A Mindfulness Approach to Observing Raisins

Luke Morris | Posted 07.04.2014 | UK Lifestyle
Luke Morris

So, you've made it. A year of hard work and stress, with barely a break. But finally - that thing at work taken care of - a train, a flight and a cab ride later, you're on HOLIDAY! You stroll down to the beach and, sand under foot, your first sunset in god-knows-how-long.

ASA Withdraw Ruling on Cycling Scotland Advertisement

Oliver Jeffcott | Posted 06.04.2014 | UK
Oliver Jeffcott

Following an attack by cycling groups, the Advertising Standards Agency (ASA) announced that they have withdrawn their decision to ban a television advert (pictured below) which was part of Cycling Scotland's Nice Way Code campaign.

Online Advertising: Where Ignorance Really Isn't Bliss

Duncan Trigg | Posted 02.04.2014 | UK Tech
Duncan Trigg

Why is it so difficult to find out where your advertising is appearing online, and how can marketing professionals take back the reins over their collateral and get what they really need out of their online relationship?

Heineken Uses Non-Actors in Legendary Campaign

Jonathan Heath | Posted 30.03.2014 | UK Tech
Jonathan Heath

How does this legendary ad rank amongst the rest of the Heineken flock then? It has all the love it or hate it swagger that some of their previous spots contain but coupled with a great message to men out there with even the most quirky and seemingly pointless skills.

Why Has It Taken This Long for Dads to Be Noticed?

Molly McGreevy | Posted 26.03.2014 | UK Universities & Education
Molly McGreevy

According a web survey by insurance company Aviva, 18% of couples split childcare responsibilities evenly, with 6% of men now the primary carer of their child. Pushing the figure from 6,000 in 2000 to 600,000 in 2010. And in a less scientific survey done by myself sat in the window of my front room at 3:30pm, more and more Dads are at the school gates.

The New Game

Simon Pont | Posted 29.03.2014 | UK Tech
Simon Pont

By extension of putting consumers "in control", the new consideration should become how campaigns can put them "in character". Beyond us asking, "What is the role for The Brand?", we need to establish, "What is the heroic role we are giving The Consumer?

Stress, Anxiety, or Pressure?

Soraya Shaw | Posted 24.03.2014 | UK Lifestyle
Soraya Shaw

Many of us feel stress in our professional and personal lives to the extent that the word 'stress' has almost become a catch-all for feeling out of our comfort zone, over worked, pressured, sick or worried. But how many of us have asked ourselves if what we are experiencing is truly stress?

True Native Brands Make It Their Business

Will Kirkpatrick | Posted 24.03.2014 | UK
Will Kirkpatrick

I'm getting more and more used to the term native advertising. The term 'content' has always struck me as so nondescript and dull. Like 'stuff'. If we see the predicted rise in content marketing, expect to see plenty more forgettable branded words and pictures for audiences to scroll right past and ignore.

Brand it Like Britain

Nick Liddell | Posted 24.03.2014 | UK
Nick Liddell

2014 is already shaping up to be an interesting year for brands and their concept of Britishness. Barely a day after most of us had lugged our Christmas decorations back into the loft, a new visual identity for "Made in Britain" was revealed to great fanfare...

Is This Ad 'Clumsily Racist' About Westerners?

The Huffington Post UK | Asa Bennett | Posted 25.01.2014 | UK

Japanese airline All Nippon Airways has been forced to pull a controversial advert after complaints of "clumsy racism" as it showed an actor dressed a...

Think Optimisation Is Just for the Ad Ops Team? Think Again

Roger Williams | Posted 22.03.2014 | UK Tech
Roger Williams

Once upon a time, "optimisation" in the online advertising world was firmly viewed as the domain and responsibility of the advertising operations team. The direct sales team would secure the deal and the ad ops team would deliver it.

What's Missing From This Transport For London Poster?

The Huffington Post UK | Posted 25.01.2014 | UK

An innocent observation by a London commuter referring to a slight social media #fail by Transport For London has snowballed on Facebook. Earlier t...

Sky Might Already Be Sending Targeted Ads To Your TV

Huffington Post UK | Posted 23.01.2014 | UK Tech

Sky has launched a new 'targeted' ads service which it says can direct commercials straight to your TV based on information about what you watch, what...

Businesses Cannot Be Successful If the Society Around Them Fails

Tim Lindsay | Posted 16.03.2014 | UK
Tim Lindsay

Once upon a time the 'S' word - sustainability - was about as relevant to business as a fork in a sugar bowl. At best a box to be ticked; at worst seen as a serious impediment to the pursuit of profit. But the world is changing. Look at the business news and you'll see the global heads of big businesses uttering that 'S' word with increasing frequency.

'Right to Self': Solving the Biggest Problem of the Internet

StJohn Deakins | Posted 10.03.2014 | UK Tech
StJohn Deakins

Were he alive today and busy defining matters of self, the philosopher Descartes might have rationally proposed: I'm digital; therefore I am. And who could argue with that?

Why Was This Lucozade Sport Ad Banned?

PA/The Huffington Post UK | Posted 23.01.2014 | UK

A campaign for the drink Lucozade Sport has been banned following complaints about its central claim that the product "hydrates and fuels you better t...

An Old Spice Advert Has Gone Viral In The US

Posted 23.01.2014 | UK

Momsong, a new advert for Old Spice, has taken America by storm after premiering on TV during the NFL playoffs. Want to know what all the fuss is a...