UK Advertising

The Native Age Live Blog

The Huffington Post UK | Stephen Hull | Posted 21.10.2013 | UK

You've heard the buzzword, now it's time to realise what the potential of native could mean for you and your business. Native advertising will bec...

PICS: Honest Corporate Slogans

The Huffington Post UK | Posted 21.10.2013 | UK Comedy

Imagine a world where corporate slogans actually told the truth. *waits* Beautiful, isn't it? And thanks to Clif Dickens' website Honest Slog...

The S.C.I.E.N.C.E of Brand Growth

Ian Edwards | Posted 23.01.2014 | UK
Ian Edwards

Successful brands do several things well, but from a communications perspective there is one crucial factor. At those key moments when decisions are actually made, a successful brand must make a greater number of people think about buying their product or service compared to the number considering a competitor.

Part 1: Let Us Introduce You To The Native Age

Steve Payne | Posted 21.10.2013 | UK

Our start point for this project was the idea that the traditional metaphor of ‘Church and State’ was broken. Back when things were much simple...

Do Smart TVs Mean Smarter Advertising?

Ryan Manchee | Posted 23.01.2014 | UK Tech
Ryan Manchee

Grab a cigar, the next generation of TV ads are being born. They are a spitting image of their parents, but they've evolved to become interactive, more engaging, and more digital. But how do they work?

RMGC's Adverts Deemed Unlawful and Banned

Stephen McGrath | Posted 15.12.2013 | UK
Stephen McGrath

Romania's National Council for Audio Visual (CNA), whose job it is to ensure that TV and radio stations operate in an environment of free speech, resp...

Here's The Most Cringeworthy Ad Translation Fails

The Huffington Post UK | Asa Bennett | Posted 11.10.2013 | UK

Businesses are increasingly have to compete in the "global race", as Prime Minister David Cameron says. This means knowing how to deal with potent...

Changing My Name Isn't a Feminist Dilemma - It's a Marketing One

Tamara Sword | Posted 07.12.2013 | UK Lifestyle
Tamara Sword

Whether or not to change your name when you marry remains a big decision for anyone. The implications - social, political, personal and practical - are many. But for me, whether to change my name is not so much a feminist dilemma as a marketing one.

My Bush, My Choice

Nathalie Gordon | Posted 23.01.2014 | UK Lifestyle
Nathalie Gordon

I thought if he was disgusted, every man in the world was also going to be disgusted. In one second and with one look, my ex honestly made me feel that I'd be judged and alone forever... Then I realised that's what this whole project was about. It's my Bush, My Choice.

One Sweet and Sour Chicken and an Egg Fried Rice, Please

Nicky Harris | Posted 23.01.2014 | UK Lifestyle
Nicky Harris

I put the phone down, turned off my computer, picked up my bag and walked. I got in the lift, left the building and got onto the tube home. It was 3.30pm and I'd just walked out of a well-paid advertising agency role where I was respected.

Is Advertising Only for the Young?

Zoe Osmond | Posted 27.11.2013 | UK
Zoe Osmond

As the government removes the default retirement age and the size of the UK population over the age of 50 increases yearly with national healthcare generally improving, one would imagine that careers for older people should continue to flourish. However it appears that in many industries, the opposite is true.

JCVD - The New Face of 'Quirky' Virals

Jonathan Heath | Posted 24.11.2013 | UK Tech
Jonathan Heath

Ever since Old Spice and Isaiah Mustafa shattered YouTube viewing records with their initial virals, agencies and brands have been clamouring to get a handle on their own pseudo-hipster-quirky-offbeat plot for an advertising campaign.

Advertising Doesn't Have to Be Evil

Ken Johnstone | Posted 19.11.2013 | UK Tech
Ken Johnstone

Why is advertising a dirty word in mobile? Ask a handful of people to describe mobile advertising (or indeed any advertising) to you and they are likely to describe a world of annoying, irrelevant spam that adds little or no value to their lives.

WATCH: Hamster Steers Insanely Massive Truck

Huffington Post UK | Posted 15.11.2013 | UK Tech

Volvo thinks its new trucks are easy to steer. So easy they gave the job to a hamster. The Swedish car giant built a steering mechanism attached to...

This Advert Will Break Your Heart

The Huffington Post UK | Posted 16.09.2013 | UK

Think of Rose lying on that broken door by the sinking Titanic, shaking her beloved Jack. Mufasa falling off that cliff. Bambi's mother. The grandfath...

Q: Which Advertising Channel, Facebook or TV? A: Friend Request Pending...

Jack R. Miles | Posted 04.11.2013 | UK Tech
Jack R. Miles

At the end of 2012, TV was responsible for 63% of global advertising spend. However, Facebook's advertising revenues have increased 678% since 2009 - showing it clearly has traction with advertisers, with reports suggesting the budget for Facebook advertising is being taken from TV budgets.

WATCH: Advert Criticising Rupert Murdoch's News Corp Australia Banned

The Huffington Post UK | Charlotte Meredith | Posted 04.09.2013 | UK

Australian TV networks have refused to play an advert criticising Rupert Murdoch's News Corp Australia. An Australian activist group is lodging a c...

Dunkin' Donuts Apologises For 'Bizarre And Racist' Thai Advert

The Huffington Post UK | Charlotte Meredith | Posted 31.10.2013 | UK

Dunkin' Donuts has apologised for the "insensitivity" of an advertising campaign in Thailand which has been slammed by human rights groups. The con...

Twitter Amplify - A Win-Win Situation for Broadcasters and Advertisers

Maz Nadjm | Posted 29.10.2013 | UK Tech
Maz Nadjm

We don't just watch television as silent participants any more - we actively engage, we discuss and we share the experience in real time through social media with people from all over the world. The days of waiting until Monday morning to discuss the latest TV event with your workmates is over - Twitter is the new water cooler. It is my opinion that there is real power and profitability in capitalising on all manner of TV events through social media - and it looks like I'm not the only one who thinks so.

After 500 Complaints, Is The 'Animal Cruelty' Marmite Ad Safe?

The Huffington Post UK | Asa Bennett | Posted 21.08.2013 | UK

Marmite's controversial new 'End Marmite Neglect' Advert won't be investigated due to its "light-hearted" tone, despite getting over 500 complaints fo...

Multi-view TVs: TV for Two

Ryan Manchee | Posted 18.10.2013 | UK Tech
Ryan Manchee

Imagine sitting on the sofa next to your significant other, and instead of one of you having to suffer through the other's favorite show - you are each watching a completely different program. Same TV, two different shows. If that sounds awesome, it's because it is.

Ethics - A Place to the East of London?

James Whitmore | Posted 14.10.2013 | UK
James Whitmore

We don't often get to think about ethics so it is an interesting departure for the silly season to be dominated by them. To some minds, pornographers...

The Walled Garden of Mobile Technology: Keeping Personal Data Private on Mobile Devices

Andy Kahl | Posted 01.10.2013 | UK Tech
Andy Kahl

Our phones and tablets share data with their manufacturers and our mobile service providers as a matter of course. Apps collect data for the use of the developer as well as "data aggregators," third-party information gatherers that look to use this information as you bounce from app to app to better target you for advertising offers.

Playing It Safe Is the Biggest Risk of All

Chris Hirst | Posted 29.09.2013 | UK
Chris Hirst

We need to redefine the very notion of what 'taking a risk' or 'being brave' actually constitutes. Indeed, you can argue that brands need to get things wrong from time to time in order to learn, a hypothesis brilliantly laid out by Tim Harford in his book 'Adapt - why success must begin with failure'.

For Advertisers, The Pen Is Mightier Than the Original Idea

Jonathan Heath | Posted 30.09.2013 | UK Tech
Jonathan Heath

When it comes to video production, advertising, marketing and branding there are certain tropes and ideas that tend to get banded around and eventually overused. Much like in the fashion industry when an idea can be so good and so attention grabbing that it will be lifted from obscurity and the alternative into the moronic ubiquity of the mainstream.