UK Advertising

Wonga Has Revamped Its Image And Banished The Granny Puppets

The Huffington Post UK/PA | Louise Ridley | Posted 19.05.2015 | UK

Payday lender Wonga has unveiled an all-new image with an advertising campaign featuring "hard-working dinner ladies and mums" after ditching its cont...

Above, Below and on the Line: What's the Best Way to Reach an Audience?

Gavin Devine | Posted 19.05.2015 | UK
Gavin Devine

There are changes afoot that all of us in communications need to confront. So do those who report on our sector. The biggest change of all is the need to stop thinking of competition between television and online, or between above the line and below. We should think instead about collaboration, cooperation and integration, and the significant results that we can achieve together.

UK Sport - World Class Success

David C. M. Carter | Posted 15.05.2015 | UK Sport
David C. M. Carter

The UK has a well-developed model to achieve 'good', however motivating Millennials to become great will be hard without change. We have 46 Olympic sports but to get to 60 Gold medals, most incremental medals will come from 'outside the model' (such as new sports like Snowboarding). How refreshing to witness a UK sports think tank engaging with how to achieve that. It made me proud to be British.

Sexist Beer Adverts Need To Stop, Says Fosters Boss

The Huffington Post UK | Rachel Moss | Posted 14.05.2015 | UK Lifestyle

Let's face it, when a woman appears in a beer advert she tends to be smiling seductively at a man. She is very rarely seen drinking any beer herself. ...

Young Entrepreneur Of The Week: Meet The 14-Year-Old Heading Up His Own Branding Agency

The Huffington Post UK | Lucy Sherriff | Posted 13.05.2015 | UK Universities & Education

When a family member complained about his computer crashing, teenager Matthew Bridger helped to fix it. From there, it was history, and now the 14-yea...

Why We Need to Watch Out for Junk Food Advertising!

Dr Sally Norton | Posted 06.05.2015 | UK Lifestyle
Dr Sally Norton

There are plenty of ways by which companies can market to kids or adults outside of TV advertising and the regulations for non-broadcast advertising are currently weak or non-existent.

Miu Miu Ad Banned For Featuring 'Inappropriately Sexualising A Model To Look Like A Child'

PA/The Huffington Post UK | Posted 05.05.2015 | UK Style

Prada finds itself in hot water after an advert for Miu Miu that appeared in Vogue UK was banned for "inappropriately sexualising a model who appeared...

Political Parties' Failings Seen in Use of Old and New Media in Election Battle

Vic Davies | Posted 01.05.2015 | UK Politics
Vic Davies

David Cameron, Ed Miliband and all the other party leaders will be jostling for voters' final decisions over the coming week in the lead-up to 7 May but on social media, one of their key communications tools, I feel they've got it all wrong.

Time Has Run Out in the Battle to Swing Britain's 'Digital Election'

Dominic Trigg | Posted 30.06.2015 | UK Politics
Dominic Trigg

With 194 marginal seats in the UK, needing only a 5% change in behaviour for them to switch allegiance, the party that has utilised effective online marketing campaigns targeted at voters in these constituencies could have helped provide a deciding factor in these last couple of weeks of the campaign.

Beach Bodies, Bad Advertising: How a Feminist Navigates the Fitness World

Stephanie Chase | Posted 28.06.2015 | UK Lifestyle
Stephanie Chase

For me the problem is that the Protein World ads didn't demonstrate how adding protein to a healthy diet and exercise regime can be very beneficial. Instead they asked 'Are you beach body ready'? Like it was a perfectly reasonable question to ask any woman.

Twitter is Stupid

James Whittaker | Posted 28.06.2015 | UK Tech
James Whittaker

Wake up Twitter. Business is being conducted right under your nose and you are doing nothing to either assist it or profit from it. You own a river of commerce and you are raising billboards to obstruct its flow. That's stupid.

Cara Delevingne's Naked Tom Ford Ad Cleared Of Objectifying Women

The Huffington Post UK/PA | Posted 30.04.2015 | UK Lifestyle

A perfume advert that attracted complaints because it featured Cara Delevingne posing naked, "does not degrade or objectify women," according to an ad...

Protein World Adverts To Be Removed From London Transport

The Huffington Post UK | Rachel Moss | Posted 28.04.2015 | UK Lifestyle

After three weeks of angering feminists and body image campaigners, Protein World's controversial "beach body" advert will no longer be plastered over...

Why Facebook Friends Matter

Juliet Simmons | Posted 17.06.2015 | UK Tech
Juliet Simmons

If Facebook really is just about superficial friendships and the right now then why do I care much about the people out there and what they think about what I have to say? The truth is that I've found that Facebook has been a magical way of connecting me with people from different parts of my life.

High Five! 'Sexist' Beach Body Adverts Vandalised On Tube

The Huffington Post UK | Brogan Driscoll | Posted 27.04.2015 | UK Lifestyle

It doesn't matter which city you live in, as you move around you're constantly confronted with adverts of nearly nude, objectified women. London i...

It's on Us?

Leeanne Boulton | Posted 20.06.2015 | UK
Leeanne Boulton

There's no getting away from the fact that we are living in an increasingly material world.

5-Year-Old Makes Heartwrenching 999 Call: 'My Mummy's Had A Fit'

The Huffington Post UK | Ellen Wallwork | Posted 21.04.2015 | UK Parents

The incredible bravery of a five-year-old girl who called 999 when her mother had an epileptic fit was captured on tape. The heartwrenching recordi...

Gender Equality and Diversity: Inspiring Women to Vote

Vicky Bullen | Posted 09.06.2015 | UK Politics
Vicky Bullen

For me, the last couple of months there has been a lot of reflection on issues of gender equality and diversity.

Is This The Best Poster Ever? (Answer: Yes, Yes It Is)

The Huffington Post UK | Natasha Hinde | Posted 10.04.2015 | UK Lifestyle

A big, green ominous-looking poster has cropped up on Brick Lane, Shoreditch. But this isn't just any poster. This is a billboard, sat (rather aptl...

Spoof Fashion Adverts Prove You Can Look As Hot As Kate Moss

The Huffington Post UK | Ellen Wallwork | Posted 10.04.2015 | UK Style

Ever looked at a high fashion advert and thought: that wouldn't look as good on me because I'm not a model? Nathalie Croquet is here to prove your ...

Corporate Sectors Should Look to Advertising if They Want to Get Gender at the Top Right

Debbie Klein | Posted 01.06.2015 | UK
Debbie Klein

You only need to look at the response from business leaders during the most recent International Women's Day, or the fact that the gender pay gap was an agenda point in George Osborne's budget a few weeks ago - to know that the fight for equal representation is in full force.

Advertising April Fools From Richard Branson, Marmite And A Dubious Kim Kardashian Lolly

The Huffington Post UK | Louise Ridley | Posted 01.04.2015 | UK

April Fools Day 2015 isn't only reserved for household pranks or tricks on co-workers: now everyone wants to get involved in the mischief. Some of ...

Using Data and Insights to Unleash Brand Creativity

Owen Sagness | Posted 31.05.2015 | UK Tech
Owen Sagness

As technology becomes ubiquitous, it provides a means for brands to extend and enrich real life experiences. If marketers are prepared to take a leap of faith and explore these future visions, it will unleash their creativity now, driving innovation and cutting through the noise.

Fail to Innovate - Fail as a Business

Colin Byrne | Posted 27.05.2015 | UK
Colin Byrne

Innovation is the lifeblood of any brand and failure to innovate only leads to failing as a business. Google could quite easily take their foot off the gas and simply boss the internet for a decade or two before bowing out to a new upstart, but they will never rest on their laurels - and that's the key. Never sit still. You're never too big to fail.

Advertising Week Should Be Rebranded Paranoia Week

Francine Lacqua | Posted 27.05.2015 | UK
Francine Lacqua

Advertising Week should be rebranded paranoia week. That's not my idea, but Martin Sorrell's, the CEO of WPP, whom I interviewed on Wednesday at Advertising Week Europe.