UK Advertising

Celebrity Advertising, Annoying or Useful?

Amanda Elias | Posted 26.08.2015 | UK
Amanda Elias

As a business owner I have tried many different kinds of advertising, from papers, to radio, to magazines (including Vogue) etc and you know what works best? Celebrity advertising.

Dad Creates Parody Of McDonald's Advert That Gives 'Wrong Message' To Kids

The Huffington Post UK | Rachel Moss | Posted 24.08.2015 | UK Parents

When Lee Miles saw McDonald's latest advert, he didn't think it was sending a healthy message to children. So the father-of-two created his own ver...

The New John Lewis Advert Captures The Chaos Of Children

The Huffington Post UK | Sophie Brown | Posted 21.08.2015 | UK Parents

This advert will bring a knowing smile to the faces of many parents. John Lewis Insurance have cast their own tiny dancer to enthusiastically pran...

Harnessing the Power of Podcasting

Roifield Brown | Posted 19.08.2015 | UK Tech
Roifield Brown

Finding a podcast is a world away from discovering more traditional content, such as a radio show. Discovering a podcast is like finding someone who speaks to you, the individual, personally; it is that immediacy and that intimacy that makes it such a potent experience.

The Need For Outcomes in an Industry Obsessed With Outputs

Martin Nieri | Posted 18.08.2015 | UK Tech
Martin Nieri

I'm a big advocate of 'test and learn'. And it's of utmost importance that the marketing industry stops dragging its feet. But when we think about approaching a marketing campaign, I feel we're too often setting ourselves up for a fall.

Back-To-School Campaign Aims To Change The Face Of Beauty

The Huffington Post | Amy Packham | Posted 14.08.2015 | UK Parents

A back-to-school advertising campaign for a children's shoe company has featured a four-year-old girl with Down's syndrome in a bid to challenge what ...

11 Of The Most Shocking Sexist Advertising Fails

The Huffington Post UK | Emily Kelly | Posted 14.08.2015 | UK Lifestyle

This week, BIC South Africa made jaws around the world drop with an ad for National Women's Day with the slogan 'Look like a girl, Act like a lady, T...

Designer Brands Charging for Advertising NOT Quality - Look at the Label

Heidy Rehman | Posted 10.08.2015 | UK Style
Heidy Rehman

With fast fashion brands, most customers assume their cheap clothes are a direct reflection of low-cost manufacturing. This is correct in some respects. As highlighted in the table, around 40% of a garment's price is allocated to its production.

Hey Coke, Fancy Saving the World?

Sophie Deal | Posted 06.08.2015 | UK
Sophie Deal

Coke released its first global ad in 1971. I'd Like To Buy The World A Coke featured a group of stoned-looking teenagers singing a song of peace and togetherness on a hilltop. It was one of the most successful ads in history. Buy The World A Hope aims to recreate that same feeling of unity and altruism, but this time for a real cause. Saving the planet.

Calvin Klein Ad Shows Same-Sex Couples For The First Time

The Huffington Post UK | Rosy Cherrington | Posted 31.07.2015 | UK Style

From a topless 17-year-old Kate Moss straddling Marky Mark, to that Justin Bieber ad, Calvin Klein is no stranger to provocative campaigns. That's ...

Beyond the Definition of Content

Richard Armstrong | Posted 29.07.2015 | UK
Richard Armstrong

Recently I spotted an article on the definition of content marketing - instantly intrigued that some noble soul had embarked on defining the "content ...

The Value of Targeted Advertising

Laurent Delaporte | Posted 17.07.2015 | UK
Laurent Delaporte

With poor targeting readers become inundated with offers that are completely irrelevant, leaving them irritated, frustrated and in some cases disenchanted with the publisher. Imagine a person making a purchase from the computer of a friend or family member.

Turns Out Those McDonald's Emoji Adverts Are Very Susceptible To Graffiti...

The Huffington Post UK | Ryan Barrell | Posted 16.07.2015 | UK Comedy

If you've stepped outside in a densely populated area at any point in the last few weeks, you've probably seen the latest McDonald's advertising campa...

Why Natalia Vodianova's Miss Sixty Adverts Are Making People Nostalgic

The Huffington Post UK | Ellen Wallwork | Posted 16.07.2015 | UK Style

If Natalia Vodianova's latest adverts for Miss Sixty make you feel nostalgic for the early 2000s but you can't quite put your finger on the reason why...

Recognise This Face? Babies' Poo Faces Captured In Slow Motion

The Huffington Post UK | Amy Packham | Posted 10.07.2015 | UK Parents

You know the face. The face that tells you your baby is going to the toilet. The face that looks full of concentration and consequently leads to a ver...

Cannes 2015: Tech Trumps and Innovation

Howard Kingston | Posted 03.07.2015 | UK Tech
Howard Kingston

As the sun sets on another Cannes Lions Festival, and members of the advertising industry get used to drinking something other than champagne (it's a hard life ;), we reflect on one key takeaway: adverting is changing.

Protein World Ad Ruled 'Not Offensive'

The Huffington Post UK | Natasha Hinde | Posted 01.07.2015 | UK Lifestyle

It's the "body shaming" campaign that caused widespread backlash and disgust. Now the infamous "Are you beach body ready?" advert from Protein Worl...

Tech Companies at Cannes Lion Help Improve Quality of Creative

Dominic Trigg | Posted 29.06.2015 | UK Tech
Dominic Trigg

Last week saw the international creative community descending on the streets (and sandy beaches) of Southern France. The Cannes Lions International Festival is a yearly celebration and showcase of the work and innovations the world's creative and advertising industries have come up with.

No Cannes Do

Jay Sorrels | Posted 29.06.2015 | UK
Jay Sorrels

Having many creative people in the same place, for the right reason could be atomically powerful. It also attracts charlatans, buzzword bingo callers and all manner of distractions. Commentators far more seasoned and wise than I can ever be, have confessed some confusion and disappointment.

There's A Giant Penis Walking Around Norway Ejaculating Glitter

The Huffington Post UK | Sophie Brown | Posted 26.06.2015 | UK Lifestyle

On Thursday, Public Health England released statistics showing a five per cent increase in STIs in London's 16 to 24 year olds. Norway has a simila...

Looking Beyond the Lions

Jay Sorrels | Posted 22.06.2015 | UK
Jay Sorrels

Dazzled by all the image, sound, words and technology of Cannes? It's a lot to take in. Along with the chance to meet, greet and learn from your peers there will be plenty of enforced buzzword buffoonery, bacchanalia and loud speakers who will be talking up their value as media channels (rather than the luck that got them there)...

A Father Is for Life, Not Just for Sports Day

Andrew Saunders | Posted 19.06.2015 | UK Parents
Andrew Saunders

In 2007 the most downloaded image of fatherhood was a dad playing football with his son. That undoubtedly reinforces the stereotype and is now beginning to feel a little clichéd, it comes as no surprise then that the most downloaded image of a father in 2015 shows a dad reading a tablet with his daughter.

Bribery & Corruption

David C. M. Carter | Posted 19.06.2015 | UK Politics
David C. M. Carter

Bribery and corruption - like beauty and so many other lofty moral issues and ideals - are always in the eye of the beholder. I recall in 1980 worki...

Chipotle Owns Pride Parades With Amazing LGBT-Friendly Ad Campaign

The Huffington Post UK | Sophie Brown | Posted 29.06.2015 | UK Lifestyle

Fast food company, Chipotle, have been causing a stir at Pride events across the U.S. with their LGBT-friendly advertising campaigns. The burrito m...

Wearing Your Brand on Your Sleeve: Advertising in the World of Wearables

Jon Buss | Posted 16.06.2015 | UK Tech
Jon Buss

We are a long way from this becoming a reality and there is still a lot of consideration that must be given to the 'infiltration' of the wearer's space. Especially when we are talking about technology that has not traditionally been used as an advertising platform and where brands run the risk of turning innovation into a negative experience.