Coke released its first global ad in 1971. I'd Like To Buy The World A Coke featured a group of stoned-looking teenagers singing a song of peace and togetherness on a hilltop. It was one of the most successful ads in history. Buy The World A Hope aims to recreate that same feeling of unity and altruism, but this time for a real cause. Saving the planet.
Dazzled by all the image, sound, words and technology of Cannes? It's a lot to take in. Along with the chance to meet, greet and learn from your peers there will be plenty of enforced buzzword buffoonery, bacchanalia and loud speakers who will be talking up their value as media channels (rather than the luck that got them there)...
In 2007 the most downloaded image of fatherhood was a dad playing football with his son. That undoubtedly reinforces the stereotype and is now beginning to feel a little clichéd, it comes as no surprise then that the most downloaded image of a father in 2015 shows a dad reading a tablet with his daughter.
We are a long way from this becoming a reality and there is still a lot of consideration that must be given to the 'infiltration' of the wearer's space. Especially when we are talking about technology that has not traditionally been used as an advertising platform and where brands run the risk of turning innovation into a negative experience.