There are, I suspect, some adults who will be seduced by this kind of jolly CBeebies singalong advert. Who will merrily have their brain wiped clean of all the bad news stories that have plagued the energy industry and from now on look at British Gas as Brian Cant would Humpty - with fondness and kindness. Aren't they silly and sweet? I'm afraid I am not one of them.
The internet is awash with products and services which promise to revolutionise the way charities work, collect donations, and manage information and the like. As someone who has worked in and volunteered in the charitable sector for over 11 years, I have listed a number of the best 'free to charity' offerings...
Leica recently made a virtue out of their new 45 minute ad being 'the most boring of all time'. They are deliberately alienating people who are into the 'happy snap' or 'quick fix', implying that those refined and patient enough to enjoy the craftsmanship on show are somehow in an exclusive and elusive minority.
In Francis Ford Coppola's 1983 movie Rumblefish, Mickey Rourke's doomed anti-hero Motorcycle Boy mutters: "If you'd going to lead people, you have to have somewhere to go." It's a thought that CEOs of today's entertainment and media businesses might usefully ponder as they strive to lead their organisations - and their people - through the turbulence of digital disruption.
You may have seen the heartbreaking sixty-second story: an old man takes his lovely little fluffy white dog for a walk to deliver a bunch of flowers. It transpires he is delivering the flowers to the graveside of lost loved one. The dog comforts him with a lick and they eat dinner together, with the man preparing the dog's favourite meal, Cesar.
Native advertising is one of the buzz words of the moment and it generally provokes one of two reactions. Either a sense of confusion, or the feeling that it's an over-hyped phrase which is just a new way of describing what we do already - creating advertising which is relevant to the editorial experience.