The most anticipated World Cup in memory is now well underway and it's perhaps the hardest finals to call in terms of predicting the winner. With as many as half of the 32 nations believing they have a genuine chance of glory, any opening to gain even a slight advantage is something to be explored...
Say 'Cannes' to the average guy or girl on the street, and they automatically think film festival. However, for the last six days, it has been the media industry clogging up La Croisette - the famous boutique-lined, beach-front boulevard - for the annual Cannes Lions Festival of Creativity. A melting pot of advertising creatives, PR gurus and media moguls this week flew into Cannes to drink their body weight in rosé, shake hands on deals and, if they were really lucky, party with Kim Kardashian. Away from the starry parties, however, the advertising industry is facing many of the same challenges other industries do, starting with the lack of women role models.
It's a mixed bag of beautiful and not so beautiful people, deals, schmoozing, ego inflating, celebrity spotting and awards, with one of the chicest backdrops in the world. A global telecoms client of mine recently laughed as he found the fact there was a multi million pound festival built around people congratulating themselves for being brilliant, was quite absurd!
Usable customer insight from every touch-point will allow a business to reduce churn, increase satisfaction and grow revenues. Customer retention budget should be used in tandem with acquisition budgets to ensure that the customers being generated are the ones that you want to retain and supply your business with great long-term value.
In a better world, we would have a total split between wholesale provision of Utilities and retail sale of access. Massive, international firms would be immune from some anti-monopoly laws as long as they pushed it all forward year on year and could only make money from keeping their retail, consumer facing customers happy.
There are, I suspect, some adults who will be seduced by this kind of jolly CBeebies singalong advert. Who will merrily have their brain wiped clean of all the bad news stories that have plagued the energy industry and from now on look at British Gas as Brian Cant would Humpty - with fondness and kindness. Aren't they silly and sweet? I'm afraid I am not one of them.
The internet is awash with products and services which promise to revolutionise the way charities work, collect donations, and manage information and the like. As someone who has worked in and volunteered in the charitable sector for over 11 years, I have listed a number of the best 'free to charity' offerings...
Leica recently made a virtue out of their new 45 minute ad being 'the most boring of all time'. They are deliberately alienating people who are into the 'happy snap' or 'quick fix', implying that those refined and patient enough to enjoy the craftsmanship on show are somehow in an exclusive and elusive minority.