The great irony of Easter, a time of new life, is that we celebrate it with death; our culinary traditions at odds with spring's blooming plants and wildlife, lambs being born and chicks hatched. Society has normalised eating eggs. Very rarely do people question what they really are - hen's periods. Unfertilised menstruation. Not for me, thanks.
People who want to pay tribute to all the horses who have suffered and died in racing should stay away from tracks and betting shops. Forget the finish line - this deadly industry is all about the bottom line, and the horses are little more than disposable commodities to be dispatched behind the tarpaulin.
I've said it before, and I'll say it again. I'll keep saying it until people choose to listen. None of this is necessary. We have no need to use and kill animals for food, clothing, entertainment, or any other reason. To harm and kill another being without necessity is profoundly unjust, no matter how you paint it. There is only one way to bring this injustice to an end; and that is, my fellow animal-lovers, for each of us to be the change by being vegan.
Over the past 20 years I have filmed inside countless factory farms and I have always felt that if I could only take people there - into the farms - so they can see how animals are treated like mere machines, people would stop eating them. Virtual reality has now made this possible and we intend to bring this experience to as many people as we can.
I've been wracking my brain to work out why anyone would hate a hare. Some might say 'farmers', believing that hares go to work on their crops in the same way that rabbits do, however that's not true. Scientific reports show that the damage hares do to crops is minimal, and they might even have a beneficial effect in some cases.