In short, there is a lot of cleaning up to do when it comes to in-app ads. If something looks too good to be true, it probably is. You have to look for signs that don't add up, and research further. It's not always about technical tools, it's about being aware and giving hints to teams where there might be a problem.
Parents feel reassured knowing their children are making the most of their screen time development-wise, while also offering their children a more entertaining and fun learning experience. In essence this has the ability to introduce learning and development tools in a child's routine, while offering parent visibility.
Facebook now sees eight billion average daily video views and Snapchat users aren't far behind, sending more than seven billion photos and videos each day. They say sharing is caring - and that's true to an extent. But when you overshare or share the wrong information online, that can often lead to tricky conversations or unintended consequences.
That's when we sat down with one of our mentors for lunch at our local sushi place and told him about all our issues. We told him that we were considering postponing our launch yet again. That's when he gave my co-founder, Joris, and I the most valuable advice ever. Just get on with it and RELEASE the app! It is NEVER going to be perfect.
How often do you visit your bank branch? I'm going to guess it's a lot less frequently than you used to, say, five years ago. And you wouldn't be alone - figures show that daily visits to branches have fallen by 32% since 2011 and the number of times people visit a branch is set to almost halve by 2020 as more people favour their smartphones to manage their finances.
Imagine waking up in the morning and being unable to take a step outside, imagine not being able to pop down to your local store or leave the house to visit family and friends. This is reality for those experiencing agoraphobia. The mere thought of leaving an individual's 'safe space' can result in a full blown panic attack.
Bearing those individual journeys in mind, digital health apps must make sure they don't push content that is irrelevant and can easily overwhelm. Apps must act as content curators to make sure that people receive information relevant to them and at the right time. This keeps the content short, easy to digest and bespoke.
A single game today has the potential to reach and entertain millions of people. However, the impact of most games usually stops there. They exist solely for entertainment and leisure. This didn't sit well with us, especially when we considered how many important problems there were all around us that were going unaddressed.