How often do you visit your bank branch? I'm going to guess it's a lot less frequently than you used to, say, five years ago. And you wouldn't be alone - figures show that daily visits to branches have fallen by 32% since 2011 and the number of times people visit a branch is set to almost halve by 2020 as more people favour their smartphones to manage their finances.
Imagine waking up in the morning and being unable to take a step outside, imagine not being able to pop down to your local store or leave the house to visit family and friends. This is reality for those experiencing agoraphobia. The mere thought of leaving an individual's 'safe space' can result in a full blown panic attack.
Bearing those individual journeys in mind, digital health apps must make sure they don't push content that is irrelevant and can easily overwhelm. Apps must act as content curators to make sure that people receive information relevant to them and at the right time. This keeps the content short, easy to digest and bespoke.
A single game today has the potential to reach and entertain millions of people. However, the impact of most games usually stops there. They exist solely for entertainment and leisure. This didn't sit well with us, especially when we considered how many important problems there were all around us that were going unaddressed.
With increasing numbers of apps released every day, it couldn't be more pertinent to come up with a strong idea to promote and market a mobile app launch. The app market is a very competitive one, and without the right approach, there is a great possibility that a new product slips through the cracks and never attracts the attention of potential users.