With increasing numbers of apps released every day, it couldn't be more pertinent to come up with a strong idea to promote and market a mobile app launch. The app market is a very competitive one, and without the right approach, there is a great possibility that a new product slips through the cracks and never attracts the attention of potential users.
However, our constantly connected culture brings great risks, such as identity fraud, harassment and theft. Beyond a handful of pictures, emojis and light-hearted messages, we have very little knowledge of a person's true intentions or motives when they are positioned behind a social media account or dating profile.
The perfect 'bicycle for the brain' is subtly different for everyone, of course. The advent of mobile has made it easier than ever before for people to learn in a time and way that suits their lifestyle. Memory works best when we give it a little to do often, while learning in different contexts makes your memory more robust because you don't associate information with any one place in particular.
Finding room for all the paperwork, wall space for pinning up plans, lists and reminders used to mean you had to get an office just to plan how to get...