Ultimately the in-store experience should be there to enhance customer service. These experiences should be extensions of the excellent customer care already being provided. If I visit a store to buy a pair of jeans using the Me-Ality Size-Matching Station but there is no-one to help me find the jeans or make well informed recommendations on products, what's the point?
Is Emin right? In a world where we spend an increasing part of our lives staring at screens, could Digital Art give us a moment to "think about things we feel"? Can it rescue us from the constant commerce by communicating to us in the medium of our time, or is Digital Art simply a poor substitute for The Real Thing?
In the augmented reality world, annotation is everything. Looking at life through your smartphone could allow you to add a layer of information to your surroundings - information that would allow you to find directions, restaurant reviews, cinema listings or anything else that's of value to your everyday existence.
Nowhere are changes and advances more obvious than in travel. From the arrival of air-travel to the advent of eco-tourism, each new transformation seems to shift the way we look at - and conduct - travel. So, looking forward to 2020, how will transformative technologies change our travel experiences over the next decade and beyond?
Over the last decade, the aesthetic of design has become a major factor in the advancement of technology. An AR contact lens is an interesting and discreet development but people don't like to put things in their eyes, so for the future of AR it is better to focus on the development of a membrane as thin as a contact lens that can display digital information.