Augmented Reality

AR - Could Legal Issues Snap Developers Back To Reality?

Gregor Pryor | Posted 16.10.2017 | UK Tech
Gregor Pryor

Last summer's phenomenon, Pokémon Go, which was downloaded onto more than 5% of Android phones in the US within just two days of its release and exceeded both Snapchat and Twitter in terms of daily active users, provided a first mainstream look at the potential of augmented reality in the gaming industry.

Secure Or Not Secure, That Is The Question

Ted Nash | Posted 10.10.2017 | UK Tech
Ted Nash

One of my proudest moments is when I was 17-years-old and became the first teenager in the world to achieve 1m App Store downloads with my facial recognition app, Face Rate. The app eventually went on to get nearly 7m downloads in total before I licensed the software to News Corp and got offered the position of Head of Digital Product Innovation, but that story's for another time.

Apple iPhone 8 Plus Review: The Safe Bet On Apple's New Vision For Smartphones

The Huffington Post | Thomas Tamblyn | Posted 06.10.2017 | UK Tech

When Apple unveiled the iPhone 8, 8 Plus and iPhone X, it immediately had us wondering about the place that Apple’s larger phone would have in this ...

Google's Pixel 2 Has An AI Brain And The Highest-Rated Camera On A Phone, Ever

The Huffington Post | Thomas Tamblyn | Posted 05.10.2017 | UK Tech

Google has unveiled its brand-new Pixel smartphone, the Pixel 2 and the Pixel 2 XL at a special event in San Francisco. This is the second generation ...

Augmenting Our Mental Health

James Hargrave | Posted 29.09.2017 | UK Tech
James Hargrave

Chaise longue are old hat in psychology now, Minecraft and Pokémon Go are in. I'm not being facetious, gaming is now a genuine, credible avenue for exploring new approaches to mental health.

Ikea's Amazing New App Lets You Test Its Furniture In Your Living Room

The Huffington Post | Thomas Tamblyn | Posted 25.09.2017 | UK Tech

Ikea has debuted a new app that uses augmented reality to virtually place items of its furniture in your home. It’s called Places and it effectively...

Will Apple Stay On Top Of Technology's S-Curve?

Brian Cooper | Posted 14.09.2017 | UK Tech
Brian Cooper

The drip-feeding, the speculation and finally the reveal have all kept the developed world on its toes. The iPhone X's launch strategy got people talking, but what does the actual product mean - not just for Apple, but for tech as a whole?

10 Reasons You Will Want The iPhone X

The Huffington Post | Sophie Gallagher | Posted 13.09.2017 | UK Tech

The wait is over, the next generation of the iPhone - iPhone X - is finally here. Following what has been a bumpy week for Apple (the major intel lea...

Why This Is The Summer Of Artificial Intelligence

Kriti Sharma | Posted 13.08.2017 | UK Tech
Kriti Sharma

I'm calling it - we're in the Summer of Artificial Intelligence. Ok, it might not sound as glamorous as the Summer of Love or Bryan Adams' Summer of '69, but it's just as seminal - if not more so.

Is Apple About To End The Party Again?

Dmitry Bagrov | Posted 19.07.2017 | UK Tech
Dmitry Bagrov

The company that gave us the smartphone as we know it may even become the first company to extend AR beyond sight, for the mass market. With the new airpods, the internet of things enabled HomeKit and the upcoming smart speaker HomePod, Apple can build augmented reality into a true ecosystem.

Creating An Immersive Retail Experience With Mixed, Augmented And Virtual Reality

David Levine | Posted 12.07.2017 | UK Tech
David Levine

Retail is undoubtedly undergoing a technology revolution, the speed of which is constantly increasing. Brands, which are only just realising the need for mobile shopping platforms, are now trying to bring on new technology to enhance their customers' experience.

Apple's ARKit Could Make Augmented A Reality

Ernest Doku | Posted 08.06.2017 | UK Tech
Ernest Doku

The short-lived super-popularity of the game does tell us a lot about the technology that powered it - Augmented Reality (or AR). While the content of Pokemon Go appealed to swathes of nostalgia-hungry Millennials, the engine behind it, which superimposed computer-generated Pokemon into the real world, was the real flourish.

Time For A Digital Overhaul Of The Planning System?

Peter Madden OBE | Posted 05.06.2017 | UK Tech
Peter Madden OBE

In many ways the planning system has done a good job: trying to balance competing demands for scarce resources and mediating between economic forces and the views of local communities. And, over the years, it has proved remarkably resilient.

Underestimating Older Shoppers' Desire For New Technology Would Be A Mistake For Retailers

David Levine | Posted 19.05.2017 | UK Tech
David Levine

When considering potential consumers and the emerging market of retail technology, it is unlikely that baby boomers and older generations are the first groups that come to mind.

Is AR Vs VR A Betamax/VHS War Revisited?

Rebecca Hopkins | Posted 09.05.2017 | UK Tech
Rebecca Hopkins

So why the VHS/Betamax reference? Brace yourself... Our decision to make AR our tech of choice had been made for well-considered reasons however, our guest assured us that we had been lucky enough to make them for a few reasons we hadn't considered, namely porn.

ARE YOU READY TO PLAY? Welcome To Your New Gamified World

Kara Melchers | Posted 28.04.2017 | UK Tech
Kara Melchers

If you're thinking about that Black Mirror episode where your social media rating affects everything from the house you can rent to the friends you keep, then you've pretty much got it. Sesame Credit scans your social data, purchasing behaviour, it even scans your friends (you lose points for having friends with low Sesame scores). Welcome to Big Brother's kinder, gentler hand.

Hashtag Serendipity: The Rise Of Experiential Retail

Amelia Kallman | Posted 27.04.2017 | UK Tech
Amelia Kallman

E-commerce has forever altered customer expectations, but now it's bricks and mortars changing the way we engage with brands. From engineered serendipity to personalised environments, new technologies are giving retailers the opportunity to deliver exciting, unique, and sharable experiences you can't get online or in an app.

This Is How Facebook's Audacious Plan For Brain-Powered Tech Will Work

The Huffington Post | Oscar Williams | Posted 03.05.2017 | UK Tech

Earlier this week, Mark Zuckerberg confirmed reports that Facebook is building a system to let people communicate using only their minds. Now, Regina ...

Mark Zuckerberg Says Facebook Is Building A Brain Interface To Make Telepathy A Reality

The Huffington Post | Oscar Williams | Posted 21.04.2017 | UK Tech

Facebook is developing a mind-reading system to let people communicate through their thoughts alone, its founder Mark Zuckerberg has confirmed. Speaki...

Who Cares About Borders And Walls When We Have A Teleporter?

Kara Melchers | Posted 12.04.2017 | UK Tech
Kara Melchers

It took me 20 hours to travel to Texas for SXSW, including having to check-in twice even though I hadn't left the airport. When I arrived, Sony teleported me to Machu Picchu in seconds. I stood in a box, jumped and landed in Peru. And not one aggressive customs officer in sight.

Augmented Reality And Loneliness: Magali Barbé's 'Strange Beasts'

Chris Townsend | Posted 04.04.2017 | UK Tech
Chris Townsend

A new video entitled 'Strange Beasts' has been doing the rounds on social media this week. Directed by Magali Barbé, the film purports to be a trailer for the next generation of augmented reality gaming -- but in actual fact, it is a short fictional work, and a commentary on the increasing encroachment of virtual reality and augmented reality upon our lives.

Mixed Reality Tech Perfectly Placed To Benefit From Mobile Shopping Rise

David Levine | Posted 07.03.2017 | UK Tech
David Levine

As mobile shopping continues to become the norm for many consumers - £1.5bn was spent via mobile shopping in the past 12 months - retailers and brands need the tools in place to take full advantage of the changing landscape.

This Guy Turned Real Life Into A Video Game And It Looks Awesome

The Huffington Post | Oscar Williams | Posted 06.02.2017 | UK Tech

If you liked Pokemon Go’s augmented reality offering, you’ll be blown away by a new adaptation of Portal for Microsoft’s HoloLens headset. Valve...

We're Tantalisingly Close To Creating 'Star Wars' Style Holograms

The Huffington Post | Thomas Tamblyn | Posted 25.01.2017 | UK Tech

There won’t be many people who haven’t seen the iconic moment that Princess Leia appears in holographic form in the film Star Wars: A New Hope. We...

Four Technologies To Transform The Retail Experience In 2017

Theo Theodorou | Posted 11.01.2017 | UK Tech
Theo Theodorou

As consumers, we're often guilty of holding retailers to ransom. We expect the same brand experience across every real world and digital touchpoint. We want information immediately, great experiences and the best possible service in the fastest, simplest and most convenient way for what we're doing at that time.