Ultimately the in-store experience should be there to enhance customer service. These experiences should be extensions of the excellent customer care already being provided. If I visit a store to buy a pair of jeans using the Me-Ality Size-Matching Station but there is no-one to help me find the jeans or make well informed recommendations on products, what's the point?
Is Emin right? In a world where we spend an increasing part of our lives staring at screens, could Digital Art give us a moment to "think about things we feel"? Can it rescue us from the constant commerce by communicating to us in the medium of our time, or is Digital Art simply a poor substitute for The Real Thing?
In the augmented reality world, annotation is everything. Looking at life through your smartphone could allow you to add a layer of information to your surroundings - information that would allow you to find directions, restaurant reviews, cinema listings or anything else that's of value to your everyday existence.