Augmented Reality

This Jaw-Dropping Tech Turns Real Life Into A Video Game

The Huffington Post UK | Thomas Tamblyn | Posted 23.03.2015 | UK Tech

Magic Leap is proof of a simple theory: If you throw enough money, and enough brain power at an idea, in the end, you'll always succeed. The augmen...

What's Microsoft HoloLens Like To Use?

The Huffington Post UK | Thomas Tamblyn | Posted 22.01.2015 | UK Tech

Microsoft HoloLens pretty much stole the show at the Windows 10 press conference. Gone were the questions about when Windows 10 is out, or how much wi...

If Cartoons Invaded Real Life

The Huffington Post UK | Thomas Tamblyn | Posted 04.11.2014 | UK Tech

Sometimes, it can be said, the technology world takes itself a little too seriously. Thankfully Hombre_McSteez is on hand with his iPhone 5s and some ...

Google Investing In Magic, Floating Whales

The Huffington Post UK | Michael Rundle | Posted 22.10.2014 | UK Tech

Google has made a huge new investment in some kind of giant, floating whale generator. Or maybe it's just a new type of virtual/augmented reality. ...

5 Cool Products Using Augmented Reality Today

Sharon Jaffe | Posted 29.09.2014 | UK Tech
Sharon Jaffe

For years I've been aware of a cool app that allows you to text while seeing where you walk to prevent accidents like falling over... Though despite it being around for years, the integration and adoption of some technologies require a tipping point before they become mainstream.

Google Glass Lets You Fire Gun Around Corners

The Huffington Post UK | Thomas Tamblyn | Posted 06.06.2014 | UK Tech

Google Glass can be used for a huge number of things, whether it's getting directions, making people feel uncomfortable in bars or just making cool vi...

'Smart Glasses' Can Translate Foreign Text Automatically

Huffington Post UK | Posted 30.11.2013 | UK Tech

A new prototype wearable computer is able to translate foreign text automatically, and project the translation on the page. The glasses by NTT Doco...

Good Service Can Still Be Futuristic

Michelle Mulvey | Posted 13.10.2013 | UK Universities & Education
Michelle Mulvey

Ultimately the in-store experience should be there to enhance customer service. These experiences should be extensions of the excellent customer care already being provided. If I visit a store to buy a pair of jeans using the Me-Ality Size-Matching Station but there is no-one to help me find the jeans or make well informed recommendations on products, what's the point?

Build A World With Your Hands (And This Amazing Augmented Reality Sandbox)

Huffington Post UK | Posted 09.08.2013 | UK Tech

An 'augmented reality sandbox' sounds like the kind of standard iOS app that we were all amazed by in 2007, and now ignore in favour of Candy Crush Sa...

IKEA's New App Lets You Test Out Virtual Furniture Before You Buy It

Huffington Post UK | Posted 05.10.2013 | UK Tech

Buying furniture isn't always as easy as it sounds - not least if you happen to live in a metropolis where a cupboard under the stairs counts as a lux...

This App Shows Your Next TV On Your Wall - Before You've Bought It

Huffington Post UK | Michael Rundle | Posted 01.09.2013 | UK Tech

A new app has been designed to let you see how a new TV would look in your living room - without having to buy one. The app, designed by Sharp, use...

Recon Jet Augmented Reality Glasses For Cyclists Open For Pre-Order

Huffington Post UK | Michael Rundle | Posted 27.08.2013 | UK Tech

A pair of futuristic augmented reality glasses designed for cyclists have been made available for pre-order. The 'Pilot Edition' of the Recon Jet H...

Visual Data Mining From Crowdsourcing: From Augmented Reality to Augmented Security?

Preetam Kaushik | Posted 02.07.2013 | UK Tech
Preetam Kaushik

There is a constant deluge of images being uploaded online every second as we speak. On social networks like Facebook and Google+, and online forums like Reddit and 4chan, millions of photos are being uploaded by users who click them with the now ubiquitous smartphone cameras.

Is Digital Art the Real Thing?

Tamara Sword | Posted 02.06.2013 | UK Tech
Tamara Sword

Is Emin right? In a world where we spend an increasing part of our lives staring at screens, could Digital Art give us a moment to "think about things we feel"? Can it rescue us from the constant commerce by communicating to us in the medium of our time, or is Digital Art simply a poor substitute for The Real Thing?

Become Iron Man Ahead of Iron Man 3 Movie Launch

Katerina Zherebtsova | Posted 02.06.2013 | UK Entertainment
Katerina Zherebtsova

Earlier this year women all over the world got to know what super rich playboy philanthropists do with their life in the stirring action of Christian ...

Mobile Giving: Ringing the Changes

Andrew Dunnett | Posted 27.05.2013 | UK Tech
Andrew Dunnett

Text giving has a bright future, but it is not the only option. Increasing smartphone penetration will enable the creation of further data solutions. What these are is not yet clear and the full opportunity for mobile and digital solutions in giving needs to be assessed.

Will Augmented Reality Revolutionise Advertising?

Alistair Niederer | Posted 10.04.2013 | UK Tech
Alistair Niederer

Augmented reality is moving into advertising. Magazines with printed adverts can feature live animation if your phone is placed over the advert - with characters or information jumping off the page.

Evolution of Creativity and Branding Through Augmented Reality

Preetam Kaushik | Posted 02.04.2013 | UK Tech
Preetam Kaushik

There comes a time when there's this one idea, one concept that breaks all the stereotypes, smashes all the existing modules and notions and comes out like a wild horse and takes everyone by surprise, and the best thing about it is, it works. It just works.

Mobile and Retail Predictions for 2013

Steve Rothwell | Posted 04.03.2013 | UK Tech
Steve Rothwell

Advances in mobile technology look set to help change the face of physical retail as we know it. From engaging shoppers in-store via Wi-Fi, implementing augmented reality and barcodes, to digitally processing offers distributed via mobile.

Educating Beta - Why Kids Need to get Behind the Apps and Learn to Code

Tamara Sword | Posted 19.01.2013 | UK Tech
Tamara Sword

Children growing up today are past masters at mobile. They're weaned early onto digital, their little minds soothed, calmed and cajoled with touchscreen time. As parents, we marvel at how quickly mere babes in arms master the swipe, double tap and pinch zoom.

The Future is Annotated - But Are Content Creators Ready for It?

Dave Standen | Posted 16.01.2013 | UK Tech
Dave Standen

In the augmented reality world, annotation is everything. Looking at life through your smartphone could allow you to add a layer of information to your surroundings - information that would allow you to find directions, restaurant reviews, cinema listings or anything else that's of value to your everyday existence.

Decoded Fashion: A Start up Guide to the UK Tech Fashion Economy

Katerina Zherebtsova | Posted 06.01.2013 | UK Tech
Katerina Zherebtsova

To whoever doubted that fashion and tech is an explosive combination: our mobile devices are with us everywhere and 'Always On' and as Diana Vreeland said 'style is a way of life, without it we are nothing'. We are in for an enjoyable 3.0 adventure.

Perfecting the Customer Experience

Steve Rothwell | Posted 01.01.2013 | UK Tech
Steve Rothwell

Technology offers an undeniable opportunity for retailers and brands to better interact with consumers in a bid to keep customers happy. However, rather than being a replacement for human interaction, it is an enabler.

If a Tree Falls in the Forest and Nobody's There to Tweet it...

Tamara Sword | Posted 27.11.2012 | UK Tech
Tamara Sword

Standing in the stadium crowd watching Lady Gaga earlier this month, I along with 55,000 other fans lifted my phone and took a photo. On my way home from the gig, I flipped through the montage of photos, gifs and videos I had made during the evening and one image stood out from all the rest.

Michael Rundle

How To Become A Verb: Blippar's Quest To Change How The World Finds Ads | Michael Rundle | Posted 12.07.2012 | UK Tech

How do you know you've made it in the world of technology? That would be when you become a lower-case verb. Google (to google something), Twitt...