Augmented Reality

Apple's ARKit Could Make Augmented A Reality

Ernest Doku | Posted 08.06.2017 | UK Tech
Ernest Doku

The short-lived super-popularity of the game does tell us a lot about the technology that powered it - Augmented Reality (or AR). While the content of Pokemon Go appealed to swathes of nostalgia-hungry Millennials, the engine behind it, which superimposed computer-generated Pokemon into the real world, was the real flourish.

Time For A Digital Overhaul Of The Planning System?

Peter Madden OBE | Posted 05.06.2017 | UK Tech
Peter Madden OBE

In many ways the planning system has done a good job: trying to balance competing demands for scarce resources and mediating between economic forces and the views of local communities. And, over the years, it has proved remarkably resilient.

Underestimating Older Shoppers' Desire For New Technology Would Be A Mistake For Retailers

David Levine | Posted 19.05.2017 | UK Tech
David Levine

When considering potential consumers and the emerging market of retail technology, it is unlikely that baby boomers and older generations are the first groups that come to mind.

Is AR Vs VR A Betamax/VHS War Revisited?

Rebecca Hopkins | Posted 09.05.2017 | UK Tech
Rebecca Hopkins

So why the VHS/Betamax reference? Brace yourself... Our decision to make AR our tech of choice had been made for well-considered reasons however, our guest assured us that we had been lucky enough to make them for a few reasons we hadn't considered, namely porn.

ARE YOU READY TO PLAY? Welcome To Your New Gamified World

Kara Melchers | Posted 28.04.2017 | UK Tech
Kara Melchers

If you're thinking about that Black Mirror episode where your social media rating affects everything from the house you can rent to the friends you keep, then you've pretty much got it. Sesame Credit scans your social data, purchasing behaviour, it even scans your friends (you lose points for having friends with low Sesame scores). Welcome to Big Brother's kinder, gentler hand.

Hashtag Serendipity: The Rise Of Experiential Retail

Amelia Kallman | Posted 27.04.2017 | UK Tech
Amelia Kallman

E-commerce has forever altered customer expectations, but now it's bricks and mortars changing the way we engage with brands. From engineered serendipity to personalised environments, new technologies are giving retailers the opportunity to deliver exciting, unique, and sharable experiences you can't get online or in an app.

This Is How Facebook's Audacious Plan For Brain-Powered Tech Will Work

The Huffington Post | Oscar Williams | Posted 03.05.2017 | UK Tech

Earlier this week, Mark Zuckerberg confirmed reports that Facebook is building a system to let people communicate using only their minds. Now, Regina ...

Mark Zuckerberg Says Facebook Is Building A Brain Interface To Make Telepathy A Reality

The Huffington Post | Oscar Williams | Posted 21.04.2017 | UK Tech

Facebook is developing a mind-reading system to let people communicate through their thoughts alone, its founder Mark Zuckerberg has confirmed. Speaki...

Who Cares About Borders And Walls When We Have A Teleporter?

Kara Melchers | Posted 12.04.2017 | UK Tech
Kara Melchers

It took me 20 hours to travel to Texas for SXSW, including having to check-in twice even though I hadn't left the airport. When I arrived, Sony teleported me to Machu Picchu in seconds. I stood in a box, jumped and landed in Peru. And not one aggressive customs officer in sight.

Augmented Reality And Loneliness: Magali Barbé's 'Strange Beasts'

Chris Townsend | Posted 04.04.2017 | UK Tech
Chris Townsend

A new video entitled 'Strange Beasts' has been doing the rounds on social media this week. Directed by Magali Barbé, the film purports to be a trailer for the next generation of augmented reality gaming -- but in actual fact, it is a short fictional work, and a commentary on the increasing encroachment of virtual reality and augmented reality upon our lives.

Mixed Reality Tech Perfectly Placed To Benefit From Mobile Shopping Rise

David Levine | Posted 07.03.2017 | UK Tech
David Levine

As mobile shopping continues to become the norm for many consumers - £1.5bn was spent via mobile shopping in the past 12 months - retailers and brands need the tools in place to take full advantage of the changing landscape.

This Guy Turned Real Life Into A Video Game And It Looks Awesome

The Huffington Post | Oscar Williams | Posted 06.02.2017 | UK Tech

If you liked Pokemon Go’s augmented reality offering, you’ll be blown away by a new adaptation of Portal for Microsoft’s HoloLens headset. Valve...

We're Tantalisingly Close To Creating 'Star Wars' Style Holograms

The Huffington Post | Thomas Tamblyn | Posted 25.01.2017 | UK Tech

There won’t be many people who haven’t seen the iconic moment that Princess Leia appears in holographic form in the film Star Wars: A New Hope. We...

Four Technologies To Transform The Retail Experience In 2017

Theo Theodorou | Posted 11.01.2017 | UK Tech
Theo Theodorou

As consumers, we're often guilty of holding retailers to ransom. We expect the same brand experience across every real world and digital touchpoint. We want information immediately, great experiences and the best possible service in the fastest, simplest and most convenient way for what we're doing at that time.

How Artificial Intelligence And Mixed Reality Are Revolutionising Retail

David Levine | Posted 22.12.2016 | UK Tech
David Levine

2016 has arguably been a breakthrough year for virtual reality (VR). Some retailers have already spotted an opportunity here by investing in great brand experiences in store for their customers which are beneficial for awareness and loyalty. But I'd argue none have successfully harnessed the technology to improve online sales.

Zeroes And (Young)Ones: The Future Of Technology In The Classroom

Claire Stead | Posted 21.12.2016 | UK Tech
Claire Stead

The days of chalkboards and dusty textbooks in classrooms are long gone. Over the past two decades, technology has slowly crept into the classroom, changing the way students study and access information, and also opened up a whole new world of resources for teachers to utilise.

AR And VR: Will They Stay, Or Will They Go?

Jason Mander | Posted 10.11.2016 | UK Tech
Jason Mander

It's not hard to see why new Virtual and Augmented Reality technologies could shake up everything from marketing and gaming to commerce and education. But while one offers a closed and fully immersive experience and the other is open and only partly immersive, does either have a chance of moving beyond the hype to enter the mainstream?

Microsoft VR Headsets To Start At $299 (£244)

The Huffington Post | Oscar Williams | Posted 27.10.2016 | UK Tech

Microsoft is partnering with manufacturers to launch a series of virtual reality headsets starting at $299 (£244), it announced in New York today. De...

Remember Windows Paint? Well It's Still Around And Microsoft Just Made It Amazing

The Huffington Post | Thomas Tamblyn | Posted 26.10.2016 | UK Tech

Remember Windows Paint, that glorious little pixellated app that let you explore your first moments of digital creativity on Windows 3.1 or Windows 97...

Where Did Virtual Reality Come From? And Where Is It Going?

Ran Berger | Posted 25.10.2016 | UK Tech
Ran Berger

Steady work on developing the tech throughout recent years has bought us to today, where companies like Oculus Rift can offer incredibly impressive virtual reality experiences through their gear. Augmented reality, (where we add to our existing world rather than 'escaping' to another) has also hit the mainstream, thanks to Pokemon GO and snapchat filters.

Virtual Reality Vs Augmented Reality In Healthcare

Jean Nehme | Posted 17.10.2016 | UK Tech
Jean Nehme

In my opinion virtual reality looks like a neat planning tool whilst augmented reality can potentially be used in the OR. AR has potential to support surgical workflow, patient safety and help create better patient outcomes

Measuring The Pleasure Of Mobile Shopping: Are We Having Fun Yet

Jon Lord | Posted 26.09.2016 | UK Tech
Jon Lord

So if having fun with AR could finally now be becoming mainstream and the new generation of tech savvy shoppers are growing rapidly, how much opportunity is there for ecommerce brands who want to create fun experiences to drive engagement and, of course, revenue?

"I Wonder How This Would Look" - The AR Revolution In Retail

Edward Lowe | Posted 26.09.2016 | UK Tech
Edward Lowe

Rather than thinking about how a product would look in your home, wouldn't it be incredible to actually see how it would look? Picturing the new sofa in your front room, the watch on your wrist, the car on your driveway would make the item even more tangible.

Why AR And IOT Are Set To Change Our World As We Know It

Charlie Mayes | Posted 16.09.2016 | UK Tech
Charlie Mayes

We are at the start of a new and exciting technological era, quite possibly the next 'industrial revolution'. We cannot possibly predict exactly how our lives and our society will change over the next few years as a result of the development and application of IoT and AR technologies but history tells us that the change is likely to be revolutionary.

Virtual Reality - Going Too Far Down the Rabbit Hole

Ran Berger | Posted 08.08.2016 | UK Tech
Ran Berger

So, whilst we develop this tech and put it to work, let's try and remember that there's a time and place for virtual and augmented reality. When it stops enhancing and starts replacing our world, it's probably time to take a step back.