Augmented Reality

Mixed Reality Tech Perfectly Placed To Benefit From Mobile Shopping Rise

David Levine | Posted 07.03.2017 | UK Tech
David Levine

As mobile shopping continues to become the norm for many consumers - £1.5bn was spent via mobile shopping in the past 12 months - retailers and brands need the tools in place to take full advantage of the changing landscape.

This Guy Turned Real Life Into A Video Game And It Looks Awesome

The Huffington Post | Oscar Williams | Posted 06.02.2017 | UK Tech

If you liked Pokemon Go’s augmented reality offering, you’ll be blown away by a new adaptation of Portal for Microsoft’s HoloLens headset. Valve...

We're Tantalisingly Close To Creating 'Star Wars' Style Holograms

The Huffington Post | Thomas Tamblyn | Posted 25.01.2017 | UK Tech

There won’t be many people who haven’t seen the iconic moment that Princess Leia appears in holographic form in the film Star Wars: A New Hope. We...

Four Technologies To Transform The Retail Experience In 2017

Theo Theodorou | Posted 11.01.2017 | UK Tech
Theo Theodorou

As consumers, we're often guilty of holding retailers to ransom. We expect the same brand experience across every real world and digital touchpoint. We want information immediately, great experiences and the best possible service in the fastest, simplest and most convenient way for what we're doing at that time.

How Artificial Intelligence And Mixed Reality Are Revolutionising Retail

David Levine | Posted 22.12.2016 | UK Tech
David Levine

2016 has arguably been a breakthrough year for virtual reality (VR). Some retailers have already spotted an opportunity here by investing in great brand experiences in store for their customers which are beneficial for awareness and loyalty. But I'd argue none have successfully harnessed the technology to improve online sales.

Zeroes And (Young)Ones: The Future Of Technology In The Classroom

Claire Stead | Posted 21.12.2016 | UK Tech
Claire Stead

The days of chalkboards and dusty textbooks in classrooms are long gone. Over the past two decades, technology has slowly crept into the classroom, changing the way students study and access information, and also opened up a whole new world of resources for teachers to utilise.

AR And VR: Will They Stay, Or Will They Go?

Jason Mander | Posted 10.11.2016 | UK Tech
Jason Mander

It's not hard to see why new Virtual and Augmented Reality technologies could shake up everything from marketing and gaming to commerce and education. But while one offers a closed and fully immersive experience and the other is open and only partly immersive, does either have a chance of moving beyond the hype to enter the mainstream?

Microsoft VR Headsets To Start At $299 (£244)

The Huffington Post | Oscar Williams | Posted 27.10.2016 | UK Tech

Microsoft is partnering with manufacturers to launch a series of virtual reality headsets starting at $299 (£244), it announced in New York today. De...

Remember Windows Paint? Well It's Still Around And Microsoft Just Made It Amazing

The Huffington Post | Thomas Tamblyn | Posted 26.10.2016 | UK Tech

Remember Windows Paint, that glorious little pixellated app that let you explore your first moments of digital creativity on Windows 3.1 or Windows 97...

Where Did Virtual Reality Come From? And Where Is It Going?

Ran Berger | Posted 25.10.2016 | UK Tech
Ran Berger

Steady work on developing the tech throughout recent years has bought us to today, where companies like Oculus Rift can offer incredibly impressive virtual reality experiences through their gear. Augmented reality, (where we add to our existing world rather than 'escaping' to another) has also hit the mainstream, thanks to Pokemon GO and snapchat filters.

Virtual Reality Vs Augmented Reality In Healthcare

Jean Nehme | Posted 17.10.2016 | UK Tech
Jean Nehme

In my opinion virtual reality looks like a neat planning tool whilst augmented reality can potentially be used in the OR. AR has potential to support surgical workflow, patient safety and help create better patient outcomes

Measuring The Pleasure Of Mobile Shopping: Are We Having Fun Yet

Jon Lord | Posted 26.09.2016 | UK Tech
Jon Lord

So if having fun with AR could finally now be becoming mainstream and the new generation of tech savvy shoppers are growing rapidly, how much opportunity is there for ecommerce brands who want to create fun experiences to drive engagement and, of course, revenue?

"I Wonder How This Would Look" - The AR Revolution In Retail

Edward Lowe | Posted 26.09.2016 | UK Tech
Edward Lowe

Rather than thinking about how a product would look in your home, wouldn't it be incredible to actually see how it would look? Picturing the new sofa in your front room, the watch on your wrist, the car on your driveway would make the item even more tangible.

Why AR And IOT Are Set To Change Our World As We Know It

Charlie Mayes | Posted 16.09.2016 | UK Tech
Charlie Mayes

We are at the start of a new and exciting technological era, quite possibly the next 'industrial revolution'. We cannot possibly predict exactly how our lives and our society will change over the next few years as a result of the development and application of IoT and AR technologies but history tells us that the change is likely to be revolutionary.

Virtual Reality - Going Too Far Down the Rabbit Hole

Ran Berger | Posted 08.08.2016 | UK Tech
Ran Berger

So, whilst we develop this tech and put it to work, let's try and remember that there's a time and place for virtual and augmented reality. When it stops enhancing and starts replacing our world, it's probably time to take a step back.

Want to Build a Pokémon GO Empire? Here's What You Need to Know

Gary Newe | Posted 01.08.2016 | UK Tech
Gary Newe

But as we have seen over the last few weeks, a surge in popularity can leave a company more likely to be exposed to vulnerabilities. Here, we take a look at some of the challenges faced by Niantic Labs and Nintendo and what we can learn from them

Dip Advisor

Caragh Little | Posted 29.07.2016 | UK Tech
Caragh Little

I've always loved bad reviews. Opening the weekend papers, I hope that AA Gill or Giles Coren will have had a negative restaurant experience or watched some bad TV, because their negative comments are written with such exquisite disgust and delicious, satisfying venom.

Pokémon Go Shows What Augmented Reality Can Do For Customer Experience

Mark Hillary | Posted 15.07.2016 | UK Tech
Mark Hillary

Everyone is suddenly crazy for Pokémon Go. Nintendo has set the world alight with their Augmented Reality (AR) game and watched their share price soa...

Why You Should Care About Pokemon Go Even If You Are Not a Player

Anastasia Dedyukhina | Posted 13.07.2016 | UK Parents
Anastasia Dedyukhina

Augmented reality is here, and is already having a strong impact on everyone's lives, including those who never played a video game in their lives and never heard about augmented reality...

What Politicians Can Learn From Artists About What It Is to Be Human

Scarlett Raven | Posted 30.06.2016 | UK Entertainment
Scarlett Raven

Someone once said that all art is political. I'm not sure that is completely true because while many artists do cross into the political arena, there are plenty of others too wrapped up in themselves to care about anything else apart from their own personal universe.

Will Tech Turn Us Into a Nation of 'Passer-Buyers'?

Henry Holland | Posted 13.06.2016 | UK Tech
Henry Holland

People are constantly trying to think of new ways that the worlds of fashion and tech can interact and work together. In a world where a new app seems to be made every minute, it is the simple, useful and practical tech that will stand the test of time.

Why It Took Me Twenty Years (And Three Breakdowns) to Finally Feel Part of the Real World

Scarlett Raven | Posted 19.05.2016 | UK Lifestyle
Scarlett Raven

My OCD became worse when I was around people. So I spent a lot my life escaping into an imaginary world. My art allowed me to concoct a whole new universe without fear, without anxiety. Even now, painting allows me to breath and for the self-doubt to stop.

This Is What It's Like To Look Through Magic Leap's Incredible AR Headset

The Huffington Post | Thomas Tamblyn | Posted 20.04.2016 | UK Tech

Magic Leap has posted a rare new demo which shows how its augmented reality headset can transform any room into a virtual office, or even an aquarium....

Is Virtual Reality the Ultimate Sword of Damocles?

Dmitry Bagrov | Posted 14.04.2016 | UK Tech
Dmitry Bagrov

In 1968 something happened that offered a remarkable insight to the future of the human race. In that year, Ivan Sutherland and Bob Sproull created the world's first virtual reality (VR) and augmented reality (AR) head mounted display. They named it the Sword of Damocles.

World's First Live-Streamed Virtual Reality Operation

George Kapellos | Posted 14.04.2016 | UK Tech
George Kapellos

Today experts in live streaming 360° and VR Mativision will be broadcasting live through pioneering virtual reality (VR) technology an operation on a patient with colon cancer at The Royal London Hospital. This is a world first.