When it comes to the core concept of launching, nurturing and mentoring new brands, that's when the new concept really reveals its new, winning formula. With the tag 'Fashion For A Sustainable Future', it is clear the mission for the new 'Estethica: Emerging Talents' is to forge a new and stronger generation of sustainable forces.
A few years ago, we might have cited John Rocha and Matthew Williamson as the hottest tickets for London Fashion Week. The New Guard have trounced on that theory. They are more than just BFC sponsored talent, the lucky creatives that escaped the unemployment net. They are the rebirth of British fashion design. Yeah, I said it. An actual rebirth.
I like to think London Fashion Week serves as a kind of clothes-centric microcosm of the macrocosm of society. Its incarnations, evolution and attendees each season reflect the flighty preoccupations culture places on hierarchy, artifice and worth. Which, given the wealth of design talent showcased, is a real shame.