Even a small charge creates a barrier to people taking part, and once the principle has been established it'll be difficult stop it increasing in future. Not only that, it discourages anyone from creating similar schemes as the costs will stop them as soon as it becomes successful.
To all of the 300,000 supporters of my Change.org and the tireless campaigners that protests on the streets with me numerous times over the past two years, I want to say a final huge thank you and congratulations. YOU are the ones who have changed history. Without you, this would never have been possible and generations more women may well have been subject to the illogical and overtly sexist tampon tax. For the first time in two years, I can say WELL DONE, WE DID IT!!
Maybe women on Change.org in Russia do not yet run campaigns for women's rights issues as we define them internationally, but they are already doing something amazing: by mobilising themselves to effectively tackle issues important to them they are redefining their role and influence in society. And today we are very excited to celebrate them and their success.
Every day in the UK, women are fighting for equality in the workplace. Sick of getting ripped off for being female, they're fighting for equality on the high street. And, with two women a week killed at the hands of a partner or ex-partner according to the Office of National Statistics across the UK some women are even fighting for the right to stay alive.
It may not surprise you to know that Muhammad Ali was a huge influence on my career. I used to watch every Ali fight and documentary I could lay my hands on. Not only was he a phenomenal boxer, he is a moral person who has always stood up for what he believes in. Last week I launched a campaign for the great man to receive an Honorary Knighthood and the reception to the idea has been incredible. The petition is aiming for 25,000 signatures and in less than a week we've managed to get over 18,000. I'm very confident that soon we'll be able to reach the 100,000 that it requires to be discussed in Parliament.
The question shouldn't be "do petitions work?" but "how do they work best?" It's all down to the power of a strong personal story that will help you build an army of supporters who you can call on to take action, every step of the way to victory. If you do that, your campaign will be impossible to ignore - however many signatures it attracts.
I started the #itaffectsme campaign to encourage people who have suffered or who know someone who has suffered to post selfies on social media to prove that the one in four people who suffer from mental health issues really are everywhere. That mental illnesses are universal and have no prejudices about who they affect.
Boots - please review your sexist pricing and make this right. Make it right with your customers, and be the company who is the first to accept that there is no place for sexism on our high streets. This research has shone a very bright light on the extent of this problem - this isn't just about one industry. It's endemic, and we can change it.
Edhi not only epitomises the very creation of the Nobel Peace Prize based upon Sir Alfred Nobel's principles of social activism through peaceful means, he is a shining example of how sheer fortitude can create a legacy of real change. I hope his story is heard loudly when the nominations for the 2016 peace prize draw to a close in the coming weeks. In these bleak times whereby we are deluged with humanitarian crisis after crisis, the world can learn much from Edhi's simple yet profoundly illuminating code of conduct - 'live and help live'.
Including women in politics shouldn't be a political tool to win votes. It should be a necessity of a functional parliament. Obama explained why and his words can be summed up in one simple sentence: a world-wide tax on menstruation.
Some would say that my recent experience with discrimination is small compared to what other people have to go through, and I agree to some extent. But sometimes it's the smaller incidents of exclusion and misunderstanding that can grow or develop into bigger issues... Barring transgender contestants from mainstream pageants is just wrong.
Bowie was an outsider. Some have suggested that the man who refused a knighthood would be unlikely to want to feature on currency - perhaps the ultimate symbol of the establishment. But he also made the music and imagery of a cult artist part of the mainstream by sheer force of talent.
David Bowie was a pioneer. The first to embark on a vast array of uncharted turf musically, visually and often philosophically. Chaotic galactic ripples that stem from his work have even influenced exterior forces to bring unimaginable first-time circumstances to bloom, like astronaut Chris Hadfield playing a beautiful acoustic rendition of Space Oddity actually from space. Everything he did, whether it be the execution or the interpretation, was ground-breaking.
Last year was an annus horribilis for many fundraisers. The perfect storm of media criticism, regulatory changes and public disquiet were intensely challenging for charities - but this now presents us with a once in a generation opportunity to radically remake the fundraising sector.
I've signed petitions on Change.org before but until one apparently unremarkable morning earlier this year, I'd never imagined I would write one mysel...
Yes, I think Stella was wrong this time. But, to me, the fact that she was prepared to take the backlash, the abuse, the threats of deselection, damnation and death was actually worth more. It was exactly that determination and bravery that made me support her in the first place. It was the same integrity that she showed when she stood up for people like me against pay day lenders or spoke for the victims of domestic violence, or refused to back down to internet trolls.