Just as it is cruel to deprive the elderly of food or medication, it is cruel to accept the current state of social isolation. We could ask why these lonely people's families are not more involved or go down the Chinese government route of 'forcing' people to visit their elderly parents but the reality is that people are naturally occupied with making a living and raising their own young.
It's the playing not the winning, and sport plays a natural role in cultural relations - the values of sport, at their best, help build trust and engagement between people worldwide. I consider myself so fortunate to be able to fulfil so many people's dreams and step through the Grace Gates and into the Pavilion.
It was a hot summer afternoon when the representative of the British Beekeepers Association (a man with a beard so bushy and comfortable I thought there might be a family of robins nesting in it) declared he represented 20,000 beekeepers and millions of bees. Then he pledged their full support behind a film called The Vanishing of the Bees as the room cheered.