It's a similar scenario with most products that are sold as 'green' or 'sustainable' alternatives. Virtually everything we buy new leaves a hole in the ground somewhere, because raw materials are required to make any new product. Energy is required too, and that has likely been generated by coal, gas or nuclear power. That doesn't sound very green now, does it?
Stepping out of the luxury speedboat sent to pick up guests of Soneva Kiri, the calm atmosphere of the resort has a tangible quality. As the latest addition to the hugely successful resort range pioneered developed by husband and wife team, Sonu Shivdasani and Eva Malmström Shivdasani, Soneva Kiri on Koh Kood island is a flawless, high-end version of what it means to have an eco-friendly holiday.
Many companies around the world have made huge strides to make sure that their operations are kinder to the planet. We're not just talking the usual, "Please think before printing this email" message - we're talking some of the world's biggest companies and brands' going that extra mile to ensure that everything they do is considerate of the environment.