It really is possible to produce corporate communications that actually communicate. It's not easy, and you'll be caught between the irresistible force of 'we've always done it this way', and the immoveable object of fifteen rounds of tedious approvals that will slowly bleach out any interest or readability your bold first draft might once have had.
once you've nailed your startup idea, gathered a founding team, grabbed the domain name and Twitter handle. What's next? Why, it's time to print some business cards and give yourself a title. So assuming you've found a buddy to join your venture, what are you? A co-founder? A cofounder? Or maybe a Co-Founder? Yes, you should care about the answer!
I'll level with you: I'm on the fence somewhat. I'm very much of a mind that gratuitous swearing is best avoided. That's why it's gratuitous. Whilst I'm being honest, I may as well throw in that I spend a lot of time in pubs. Gratuitous swearing is rife in many pubs, which I'm sure will not be particularly shocking news to you.