If it is actual customers, why do most of the ads feature exquisite but dishevelled 13-year-olds when, with a few exceptions (perhaps the tiny band of rich, young yummy-mummies or actresses living in Notting Hill or Primrose Hill) the demographic which can actually afford these clothes is the over-50s.
Just by having a two to three minute stretch after every session, you'll feel and see proper, real-life benefits. Check out the following favourite five (of many) reasons why I think it's the way forward, and a couple of extra stretch 'ideas' to get you started!
When Lisa Carrol's twin daughters were born premature, she had trouble finding suitable clothing for their sensitive skin. She found the answer in the...
With Londoner Mariah Idrissi featured in a hijab on the H&M 'close the loop' recycling campaign video, it seems that everyone wants the Muslim fashionistas. Marketers have woken up to Ramadan as a potential parallel to Christmas - another festival that can be commercialised once brands realise that Muslim women often buy new clothes to wear or to gift at holiday time.
Fresh Dressed is a fascinating chronicle of hip-hop, urban fashion, and the hustle that brought over-sized trousers and graffiti-drenched jackets from the street to high fashion's catwalks and Middle America shopping malls.
The next big name to feature in the V&A's upcoming 'Fashion in Motion' series is none other than the Delhi born visionary, Ashish Gupta. The retrospective exhibition, running in conjunction with 'The Fabric of India', is celebrating ten years of Gupta's vivid deliverance at London's Fashion Week via his innovative label ASHISH.
My agency works with some of the biggest brands on the high street - Topshop, River Island, Selfridges just to name a few. The majority of our models are a size 8 or a size 10 yet they work regularly with these brands because it's about a healthy, well-proportioned figure. In fact, we only represent one size six model and she is finding it almost impossible to get work because she's just too thin!
A warm welcome to the modern world - or if you prefer, the more anal one, in which the likes of Praxiteles would most likely commit suicide in. It is ...
There is an immense amount of data to be gained by understanding the preferences of customers for certain styles, colours, quantities, so there is a huge potential for industry "intelligence" with this platform too.
A handful of London's most exciting mens and womenswear designers are throwing a bargain-laden bash in East London's Vyner Street this weekend for our fashion-loving pleasure.
These behind the camera celebrities are overtaking the glossy publications we once used to turn to for fashion advice, simply because they are there at all hours of the day behind a screen, replying to tweets and sharing fun content. Because of this shift in power they are the real influence on the world of fashion.
Your cotton T-shirt has about the same carbon footprint as driving a car for 5 miles. That may not seem like a lot, but it adds up. Each year, cotton clothing is responsible for greenhouse gas emissions equivalent to driving to the sun and back more than 1,000 times, or removing about 10% of the US's passenger vehicles off the road, according to an MIT report released this week.
For instance if God were to launch a range for TopShop, would we not gather on Oxford Street in our thousands to catch a glimpse as we did for Kate Moss? Or if God were to leave behind a series of handcrafts, would almost half a million of us not shuffle through to marvel at them as we did for Alexander McQueen's Savage Beauty?
Out of all the hyperbole and sartorial superlatives there's one adjective that really irks me. Nude... Search on any major fashion e-tailor and you will be met with pages upon pages of apparel and accessories in a pinkish to beige colour palette. Nude perhaps, if you're white.
Without a doubt the most popular enquiry I get is to give advice on what to wear for a wedding. Even though I'm on a relentless battle to change this, for most gent's dapper attire is saved for a special occasion. So starting from the bottom of the outfit I'm addressing what shoe brands you should have on your shortlist for your, or indeed someone else's wedding day.
Your late thirties are a funny time of life. Not least of all with the social pressure to have a fantastic relationship, an established career and the same body you took for granted in your twenties. Whilst, undoubtedly, your thirties are still relatively young compared to what they used to be considered, it's still less the decade of decadence and more the decade of maintenance.