Of course, there is no military solution to climate change. You can't resolve it with bombs and bullets. You can only solve it by ending our usage of fossil fuels, and protecting the public from the climate change impacts already in the pipeline. That is a rather different security challenge to the one usually faced by the military. But it also makes fossil fuels and the firms lobbying for them Public Enemy Number One.
Britain's warm, wet winter brought floods and misery to many living across southern England, with large parts of Somerset lying underwater for months. When in January rainfall was double the expected average over wide areas, many people made cautious links between such extreme weather and global climate change.
Back in the UK one could blame the farmers but the real culprit is our government and their ideology of scrapping environmental regulations in the absurd belief that a free market will hold back the waters. Whether through corruption, ideological dogma or an obsession with self-serving headlines rather than finding lasting solutions, both governments fail their people.
The overarching theme of this blog is to show that better use of the skills and creativity of the UK advertising and communications sector would benefit society as a whole as well as business... But even I admit that, with all the creativity in the world, none of us could stop the floods which have dominated our media landscape.
Type the phrase "good in a crisis" into Google and you get 1.8 million hits. Search for "good at preventing crises" and you get just sixteen. It's a sad fact that - whether as individuals or as nations - we spend infinitely more time, energy and money dealing with problems than we do preventing them.