When it comes to tasting food, it's widely accepted that our sense of smell is as much a part of the process as our taste buds. In fact research has shown that 70 - 75% of what we perceive as taste actually comes from our sense of smell. Apply the same theory to what aftershave you wear and you begin to understand why scent is so essential to style.
Couture represents only the top of the fashion food chain. It serves a tiny number of Arabian princesses and oligarchs' wives who will think little of spend the average family's income on a cocktail frock, and yet it remains essential to the fashion ecosystem. And here are five reasons why it shouldn't go anywhere.