Head to Stratford for London 2012 and you'll find one thing that's almost as noisy as the home crowd egging on the Team GB athletes.
It's that time of the four year cycle that Olympic athletes get compared to our more regular, familiar, stars. As comparisons go, it's hugely unfair. Predominantly it's footballers, but the prima donna attitude of other stars such as Kevin Pietersen has seen sportsmen in a whole variety of disciplines compared too.