These days I always get likes on all my posts, and I usually get a bunch of comments and shares too among my 16,000 fans. I've worked out some key ingredients that are pretty much guaranteed to put a spark into your Facebook page and get people talking. I've made them easy to remember too, because they are the 3 Qs.
UK businesses are entering 2014 brimming with confidence and with growth firmly placed high up the management agenda. However, while this transition from recession to recovery is encouraging for all, businesses must resist the urge to revert to their pre-crisis way of thinking and instead learn to adapt to the new normal.
It's about the RIGHT marketing to the RIGHT people. It's about understanding why your ideal customers need you and how you can give them incredible value. Once you get that right, THEN you can start to invest in making your marketing bigger and better but ONLY once you've got your marketing message and targeting spot on, otherwise you're throwing good money after bad.
Last Thursday, Raconteur Media and NewsCred hosted the UK's first-ever event for senior marketers on The Role of Journalism in Content Marketing at The Savoy Hotel in London - a venue designed to be as indicative of quality as the night's content itself. The event was attended by marketing and content heads from the likes of DeutscheBank, Siemens, Aviva, EY, Visa and Bloomberg.
It is the best of times, if you're John Lewis, it is the worst of times, if you're Marks & Spencer. These two titans of British retail are going through very different experiences. John Lewis continues to grow robustly whereas poor M&S, despite the strength of its food business, desperately needs to turnaround its declining, core clothing business.
Starbucks, a "postmodern brand", is also labelled as "an archetypical brand" that turns a "physical", "tangible" business idea into a "big", "abstract" concept. (Haig 85) From a two- dimensional brick-and-mortar store to a three-dimensional brand with high "emotional power", (Haig 87) Starbucks has thrived and grown with larger economies of scale.
Corporate Social Responsibility (CSR) has been a buzzword for companies since the turn of the 21st century, particularly from 2010 onwards. However, the dynamics of CSR have changed during this period, due to the growth of new communication tools and new areas of operation. This has resulted in CSR developing a new set of parameters.
The more a company invests in mobile, the more important it is that they measure what works, what the customer likes and what delivers ROI. To further explore the topic of mobile analytics, we have compiled our 'Top Tip 6' - a look at why analytics can be so valuable today, for brands and their customers alike.