The amazing thing about Wimbledon is that for 50 weeks of the year it is a private tennis club which evolves for two weeks of the year into a world-class global sporting event delivering fans one of the best, immersive digital experiences here in the UK and beyond - all efficiently enabled by using cloud technology.
So if I was a betting man I'd say, based on its track record of innovative and disruptive strategies, that Google is currently setting itself up to exploit the growing opportunity for international calls and data throughout the emerging world. Which will of course, help sell a lot of phones. Watch out for a tie up with service partners in India very soon.
What this does mean is that retailers must become ever adept at creating mobile experiences that are seamless and simply work for a very demanding visitor with a lot of retail choices. If I'm going to invest in visiting M&S in store, I want my online experience with them to flow naturally with the in-store engagement.