Last week, Advertising Week Europe (AWE) took place in London for the fourth year, bringing together the biggest and brightest of creative minds from across the EU. AWE's blend of experts from the world of advertising, media, technology and entertainment helped to unpack how creativity is set to change as we accelerate towards our mobile future. An era where people are accessing videos, images and news digitally, from any location, at any time.
One seemingly simple update to the application caused a huge disruption across the technology industry. WhatsApp's announcement guarantees its one billion users around the world that neither WhatsApp or third parties can listen in to or read anything sent from one user to another - which includes messages, photos, videos, voice messages, documents or calls.
A year ago, Meerkat was the breakout hit of SXSW, the annual festival in Austin focusing on the latest trends in media, music and film. Executives were lining up to broadcast live streams via the app and many were touting it as the next big thing. It was seen as the future of how content would be consumed and how brands would interact with their target audiences.
Once upon a time, tablets could do no wrong. Ownership and usage rates were growing dramatically, new models were flooding the market and the smaller screens of smartphones were being seriously criticised. Tablets were the must-have devices which combined the functionality of laptops with the portability of mobiles.
Unlike online dating sites, dating apps appeal to a new generation of online daters because of their simplicity and ability to link with other social networks to generate automatic profiles for their users. But despite the ease of downloading these applications, do we consider the risk of using such applications on our personal data?
The amazing thing about Wimbledon is that for 50 weeks of the year it is a private tennis club which evolves for two weeks of the year into a world-class global sporting event delivering fans one of the best, immersive digital experiences here in the UK and beyond - all efficiently enabled by using cloud technology.
So if I was a betting man I'd say, based on its track record of innovative and disruptive strategies, that Google is currently setting itself up to exploit the growing opportunity for international calls and data throughout the emerging world. Which will of course, help sell a lot of phones. Watch out for a tie up with service partners in India very soon.