Arguably the fastest-growing technology the world has seen is mobile and it is also the biggest technological drive of social and economic change. The app economy has paved the way that enables for everything from games and entertainment, to education and healthcare, to retail and overall productivity; leaving an idelible mark on our daily lives.
It's the year of mobile. 1998 was the first year I heard someone utter that dreaded phrase. However, even though most of us still have to deal with 2% battery life by lunchtime - mobile is unequivocally taking over the world. It's a beast; a complex beast. You've got 4G, NFC, BLE, Wi-Fi and countless other TLA's (Three Letter Acronyms to the uninitiated) to navigate through.
The most anticipated World Cup in memory is now well underway and it's perhaps the hardest finals to call in terms of predicting the winner. With as many as half of the 32 nations believing they have a genuine chance of glory, any opening to gain even a slight advantage is something to be explored...
Soon enough, clear front runners emerged from the noise. This is perhaps best illustrated by the popularity of WhatsApp, whose 450 million users recently convinced Facebook it was worth paying $19 billion to acquire. But what is it about these stand-outs that gave them lasting power? What is it about the apps that succeed? Is it pure luck or something more?
At 38, I was a freelance film director. After a short relationship ended, I found myself single, pregnant and broke. I decided to have the baby and raise him alone. Years after my son was born, scrolling though an old Nokia, I found that I had unwittingly archived a three-year dialogue of text messages between my son's father and I.
Native advertising is one of the buzz words of the moment and it generally provokes one of two reactions. Either a sense of confusion, or the feeling that it's an over-hyped phrase which is just a new way of describing what we do already - creating advertising which is relevant to the editorial experience.