UK Mobile

Shedding Some Light On 'Dark Social': Why Content Must Be More Engaging Than Ever Before

Mick Entwisle | Posted 27.03.2017 | UK Tech
Mick Entwisle

While Dark Social represents a major challenge for marketers looking to better measure and understand the different elements of their marketing, it also represents an opportunity for brands innovating in the space.

Spoiling Mum This Mother's Day? You'll Be Surprised What Gifts Come Out On Top

Jon Lord | Posted 24.03.2017 | UK Lifestyle
Jon Lord

Mothering Sunday is steeped in history, marking the first Sunday in the lead-up to Easter and the day when Christians traditionally visited their 'mother church'. These days, Mother's Day is one of the most important dates in our cultural and social calendars: a day for the family to congregate and celebrate our amazing mums.

From Selfie To Self-Expression

Nigel Hurst | Posted 24.03.2017 | UK Lifestyle
Nigel Hurst

Selfies can convey a mood, create a scene or tell a story. Selfies are often consciously staged in terms of props, composition, colour, lighting and backdrop, so that an artistic intent and element of pre-production becomes an important factor in framing the context of selfies if they are made in an artful way.

Just How Safe Are Our Mobile Apps?

Alastair Paterson | Posted 16.03.2017 | UK Tech
Alastair Paterson

We live in a world dominated by smartphones and tablets, and by the applications that run on these mobile devices. These applications help us with everything, including expenses, mobile banking, the weather and access to your corporate and personal email

How To Protect Yourself From In-App Fraud

Asaf Greiner | Posted 07.03.2017 | UK Tech
Asaf Greiner

In short, there is a lot of cleaning up to do when it comes to in-app ads. If something looks too good to be true, it probably is. You have to look for signs that don't add up, and research further. It's not always about technical tools, it's about being aware and giving hints to teams where there might be a problem.

The Resistance Starts Here - Water Resistance That Is

Ady Moores | Posted 03.03.2017 | UK Tech
Ady Moores

After battery life and shatterproof screens, a YouGov survey conducted last year found that water resistance is now the most important feature influencing consumers decisions when it comes to choosing a device

The Fourth Revolution Is Underway And You Are Leading The Charge

Dave Labuda | Posted 13.02.2017 | UK Tech
Dave Labuda

Mass adoption of the Internet introduced the Third Industrial Revolution, which completely upended the ways in which we live and work. Now, experts are starting to weigh in on the Fourth Industrial Revolution - the rise of digital lifestyles and the new ways in which technology becomes embedded within societies, business and even the human body.

How Retail Brands Will Be Feeling The Love For Valentine's Day 2017

Jon Lord | Posted 08.02.2017 | UK Tech
Jon Lord

Last minute shopping on Valentine's Day is nothing new but how shoppers are shopping is. Aphrodite might be the goddess of love but mobile is the god of Valentine's Day retail - and, more than ever before, these lagging lovers are making their purchases on the go.

Why Low-Code Will Hit An All-Time High In 2017

Paulo Rosado | Posted 07.02.2017 | UK Tech
Paulo Rosado

Why does this matter? We're witnessing a crisis point in the market, one where the demands for digital transformation in the enterprise have far exceeded the capacity of IT teams to deliver.

Why Britain Has A Poorer Mobile Network Than Kazakhstan

Matthew Hussey | Posted 02.02.2017 | UK Tech
Matthew Hussey

Each mobile phone operator uses a mix of those frequencies to deliver their service to customers, and some 'own' more of the spectrum than others. At present BT and EE owns 42 per cent, Vodafone has 29, O2 14 and Three 15 per cent.

Understanding The Mobile-Only Consumer

Jason Mander | Posted 10.01.2017 | UK Tech
Jason Mander

It's the Mobile-Only audience which has long presented researchers and marketers with more of a challenge. Many online surveying, advertising and marketing processes were developed with PCs and laptops in mind, but replicating this for mobiles is pretty complex

'Tis The Season To Be Sorry

Mike Foreman | Posted 23.12.2016 | UK Tech
Mike Foreman

For example too many employees, temporary or otherwise, think nothing of exchanging sensitive database information with colleagues via mobile messaging accounts, uploading the data to personal devices, sharing passwords and so on.

How The Next Generation Is Shaping Digital In Its Own Image

Alex Comyn | Posted 16.12.2016 | UK Tech
Alex Comyn

Today's 'digital natives' are one of the first generations to have grown up in a world where every aspect of their communication, entertainment, social activity, private and school lives are entwined with technology. Five years ago we set out on a unique study, following a group of 10-15 year olds on an up close and personal journey through their digital lives.

Smarterphones - Looking Beyond Just Apps

Scott Curtis | Posted 14.12.2016 | UK Tech
Scott Curtis

Recently, we undertook research looking at the mobile app habits of UK consumers. Overall the results showed that we're a fickle bunch. We have favourite apps and we like to stick with them. Getting into this list is tough, but that doesn't stop us flirting with alternatives..

Today's 'Swipe Left. Swipe Right' Workplace Culture Shift

Russell Acton | Posted 09.12.2016 | UK Tech
Russell Acton

Because mobile-first workers are now used to the 'Swipe left. Swipe right' ease of consumer life, their frustration and irritation with the tools they are expected to use is on the rise. Why would an employee be okay with having to log in and spend thirty minutes filling out expenses, approving a purchase order, or logging a field service visit when they can order a pizza with three thumb clicks?

Discovering Flavours Of The U.K - New Malden

Monica Stott | Posted 08.12.2016 | UK Lifestyle
Monica Stott

The final stop exploring and photographing cultural cuisine across the UK finds me in New Malden. This quiet suburb in South West London is at the cen...

Just Another Manic Monday: As December Descends, Christmas Shoppers Get Online Early In The Week

Jon Lord | Posted 08.12.2016 | UK Tech
Jon Lord

But in the UK, it's not just high profile dates like Black Friday and Cyber Monday that are driving sales in the run up to Christmas: last year, Mondays proved the busiest online shopping days of the week (post-Cyber Monday) ahead of Christmas Day. After all, who doesn't fancy a touch of festive retail therapy to brighten up a dreary Monday morning?

What Does Your Photo Gallery Say About You?

Nadav Israel | Posted 23.11.2016 | UK Tech
Nadav Israel

Brands will look for certain personas. The demographic for a cool new fashion line is unlikely to be those aged 60 plus, so the profiles of elderly users won't be of use. However, a recently-launched dentures brand would be interested in targeting this audience.

The Evolution Of The Revolution: How Mobile Is Changing Consumer Habits

Marta Krupinska | Posted 21.11.2016 | UK Tech
Marta Krupinska

Have a think about the last time you looked at your phone? How many times have you used it in the last hour, or day? Nottingham Trent University found we look at our phones about 85 times a day. What did you last use your phone for? To make a call? Probably not.

My Ever Changing Moods: The Shifting State Of The Digital Self

James Deeley | Posted 18.11.2016 | UK Tech
James Deeley

We face a world of ever expanding interfaces, channels and services, one where curating and choice will be increasingly informed by digital 'friends' and guides, Artificial intelligence or virtual assistants. We'll need these to navigate the vastness of choice, keep us safe, and, in time, extend and grow our Digital Self.

AR And VR: Will They Stay, Or Will They Go?

Jason Mander | Posted 10.11.2016 | UK Tech
Jason Mander

It's not hard to see why new Virtual and Augmented Reality technologies could shake up everything from marketing and gaming to commerce and education. But while one offers a closed and fully immersive experience and the other is open and only partly immersive, does either have a chance of moving beyond the hype to enter the mainstream?

How To Overcome The Challenges Of Mobile Payment Adoption

Ben Dickson | Posted 07.11.2016 | UK Tech
Ben Dickson

The implementation of mobile payment into applications should be streamlined as well and developers should not be required to reinvent the wheel. Robles' team of developers is working on a set of APIs and user interface components that can be easily understood and plugged into banking and financial applications.

Discovering Flavours Of The U.K. - York

Monica Stott | Posted 07.11.2016 | UK Lifestyle
Monica Stott

There's a thriving Nepalese community in York as a result of Gurkhas serving in the British military. Just over 200 years ago during the Anglo-Nepalese War, British officers were so impressed by the skill and bravery of the Nepalese Gurkha soldiers that they recruited them into the East India Company. Gurkhas have served with the British army ever since.

Making Us Jump Through Hoops To Get Cheaper Broadband, Mobile & TV Has Gone On Long Enough

Richard Neudegg | Posted 04.11.2016 | UK Tech
Richard Neudegg

Why, in the digital age, are we still having to cancel via telephone and why are we, as customers, being made to do all the legwork? How is it fair that providers are given the opportunity to make us jump through hoops if we want to exercise our right to leave, especially if we're really unhappy with their service?

Do You Suffer From FOMO?

Zeyna Sanjania | Posted 31.10.2016 | UK Lifestyle
Zeyna Sanjania

Watching my Snapchat feed, the green monster inside me began to make an appearance as I saw, what seemed like, EVERYONE at a much coveted event. I tapped through short clips of customised cupcakes, gorgeous selfies and perfect poses. Damn it, why wasn't I invited? Everyone looks like they are having SO much fun. All those smiles prove it right?