Whether we pay them by the mouse-click, pay them by the purchase of a newspaper or pay them by the phone votes on a TV talent show, we pay them nonetheless. Whether they're providing us with loathsome viewpoints, shouting at unknown singing hopefuls or just misrepresenting evidence in order to demonise a section of the population, paid assholes seem to be everywhere.
I'm just drawing your attention to the human disease of judging other people based on your own opinions. And I'm talking at a very base every day level here. The way when someone tells us they are going to Greece for a holiday and we pour scorn on that idea - basically because we don't like Greece for whatever reason.