We give companies the ability to advertise harmful foods to children in a misleading way. We make healthier food more expensive and harder to come by. We create living environments not conducive to active lives. We then chastise the obese for not exercising their personal choice as if they made that choice in a vacuum.
Let me tell you, HeiaHeia is the answer to all of us who lack the will power to get a grip of ourselves to start moving that body. HeiaHeia is some sort of fitness Facebook in which we can keep track of and share everything sporty we do.