Liverpool is a proud city with some of the finest civic buildings in England. A couple of weeks ago I was in the opulent setting of one of these, and I was angry. Standing in the finery of St Georges Hall I was reminded of the once-great wealth of this trading port. And, as I shared a platform with its current Mayor Joe Anderson, I was angry.
The link between child poverty and their life-long health and wellbeing must be broken. Putting this right should form part of a modern national mission. Sadly children don't have a voice so we believe we have a responsibility to speak on their behalf. A national ambition to end child poverty should be a challenge that unites us all.
Anyway... that's my 'disgraceful' pal Jack and that's what he taught me. Maybe he is someone to think about the next time we pretend to receive a call just as we walk past someone on the street, the next time we've 'spent all of our change on the bus', or the next time we elect to remain ignorant of the important role we all have to play in true and meaningful social change.
For the sake of the many families I know, I hope that this crucial and heart-breaking report from JRF shocks politicians into action. No government - national or local - can claim the moral or policy high ground. Inaction is not an option - yet for those families struggling with the costs described above, hope is in short supply.
Oxfam blame Bill Gates and Mark Zuckerberg's big bank accounts for everything from Brexit to Trump. They argue that increasing returns to those at the top is to blame for poverty at the bottom. And that we must fundamentally change our economic model to fix this. But it couldn't be further from the truth.
We frequently meet people who find themselves making tough decisions like going hungry so their children can have a hot meal, or turning off the heating so they can keep the lights on for a little longer. We want to make sure that policymakers hear from the experiences of real people on the knife-edge of poverty.
We hear a lot about the injustices woman face in modern Britain, not least in the form of the gender pay gap. An IFS report earlier this year captured the spotlight as it spelled it out in cold, hard statistics how the pay gap between men and women grows after having children, leading to stalled career progression. But a story less often told is how women at the bottom end of the labour market are carrying the heavier burden of poverty in our society. Figures released by JRF as part of the BBC's 100 Women highlight this reality. A fifth of women - around 5.1million - live in poverty in the UK, compared to 4.4million men.