What concerns me is that the verbal ripostes create a greater degree of negativity around an industry that needs to transform - consumers and producers both need to undergo a huge number of life changes. How are we going to do that, when the most significant players in the industry are seemingly at odds with each other?
As I watch 50 moist, perfectly round mini quiches mercilessly thrust into a waste bin, flakes of pastry and cheese fluttering from their industrial tray into a dark gaping mouth, my stomach sinks. The caterer promptly puts the tray down and continues her waste rampage, efficiently ridding the kitchen of leftover food from an event.
We all know how quickly little ones grow and often there is plenty of life left in their outgrown clothes. The figures are staggering: parents spend on average, £11,000 on clothing per child as they grow, with a third of clothing in the UK ending up in landfill. Having built JoJo on a "waste not, want not" ethos, we knew something had to be done.
The intra-household tensions that such questions raise meant that for many of our participants, it was simply easier to dispose of many items in the landfill bin, thus avoiding controversy and simultaneously supporting existing habits. So how can we begin to encourage greater recycling through directly tackling the issue of habit formation?
This time last month, I was halfway through three weeks working at Glastonbury Festival. This meant that I was able to see the 'Early' week, final build up of all the stages and areas, as well as the Show Week in which the market vendors and last staging equipment poured in, joined by 175,000 others from Wednesday onwards.
The EU set new recycling targets this week, with seventy percent of household waste (and 80% of packaging waste) to be recycled by 2030. The targets also stated that by 2025 there will be a total ban on recyclable material being sent to landfill and from 2030 this ban will extend to all recoverable municipal waste.
The World Cup is upon us and, with it, football mania is here again! Years of discussion, dilly-dallying and endless debate in the sports pages has been replaced with make-or-break decisions and top footballing action featuring some of the most talented players of all time. Not to mention the likes of Pele the Piranha, this tournament's favoured psychic sports pundit!