I have been reading several research reports from both sides of the Atlantic recently that talk about how customers are starting to favour the online shopping experience over the real, in-store experience. How could this be? Haven't retailers always found that some customers prefer to see and touch products before purchasing?
When something is 'on trend,' yet a designer hasn't been able to claim intellectual rights over their work, multiple retailers can jump on the band wagon (a common occurrence), which is why when you walk into a wide range of shops, you'll always find similar styles and designs. This is accepted as 'normal' in the fashion industry, but is it fair?
Cupid's arrow is clearly striking at our heart (and purse) strings. So, where did it all come from? How are we spending our money, and who is buying what, and where? While some of the behaviour and images associated with Valentine's Day might be fairly predictable, some of the facts might surprise you.