Despite the laughable hypocrisy, the benefits of celebrity environmentalism are obvious, even when they merely regurgitate inoffensive green buzzwords. They draw attention to unnoticed issues. They mobilise people. When they speak, we listen.
If LFF is the Glastonbury of film festivals, then Sundance London is becoming the Latitude or Bestival. It is more intimate, cosy and it feels uniquely special. It provides an important distillation of the best of the independent scene and deserves to remain an annual event in the coming years.
Returning for a second year, the festival is a showcase for the best of the films from the annual and longstanding stateside version, whilst also shining some focus on domestic talent in a strand classed as 'UK Spotlight'.