The tone and style of The Sun, and other tabloids, is family friendly. They attract the attention of parents and children with holiday giveaways, Disney and theme-park promotions, etc on their covers. They are aimed at the man/woman in the street, light in tone and "matey" in style. This is what makes the problem so insidious.
This is what I've noticed about advertising (it's not a recent development, but I've been having such a dedicated, nightly liaison with Netflix that I've avoided television adverts for quite some time); only women like yoghurt. Particularly, women like eating yoghurt alone, in profile with their eyes shut.
I asked some well known friends of mine if they would read it and give me their thoughts. Ricky Gervais said it it was; "funny from beginning to end" David Baddiel said it was; "Very funny" and Jimmy Carr said; "It's the perfect romantic comedy, I loved it". It has been suggested I use a female pseudonym to sell the book, or have a sex change - but I'm not going through that again.
Here is a young woman in a popular holiday destination for those with a limited budget - I'm not going to assume that she's working class, but I'm certain the journalists will have done. She having fun, she's drinking, she's apparently being sexual on her own terms. Someone filmed it and the whole thing went viral - oops. Enter the tabloids with their guidebook to acceptable women's behaviour and pronounce her unclean, apparently we've found a "new low" ... It's not long before social media is calling her "actual vermin" and a "repulsive slag". I failed to find anyone (other than feminists) criticising the men in any way, the woman in question has had her name and photo all over the internet today; where are the men?
According to social media, the tournament's female stars are "either very ugly or very attractive". Honestly, when will the tennis world start catering for those who like to masturbate over the mediocre? No one seems to have noticed that female players, apart from putting in a few more hours in the gym, are just like the rest of the sisterhood - in tennis, as in life, there are normal women, and then there are women like Maria Sharapova.