I'm not suggesting for one minute this type of behaviour is typical of all men, it's not, but we must surely accept some collective responsibility for dealing with it. To call it out for what it is. To lead by example and to teach our children that equality isn't just about equal pay and opportunities, fundamentally it's about respect.
With great feminist knowledge, comes great responsibility. No longer will subliminal sexism go unnoticed in your favourite TV series, no longer can you re-watch childhood movies with ignorance at their underlying misogyny and no longer can you appreciate a cheeky rom-com without feeling like you've betrayed your own kind.