Follow 'Jide Kanni' on his experimental job application process.

After you do something like writing and directing a sketch, you feel compelled to help others who might want to achieve their own dream of writing and directing a sketch. So you do what comes naturally: explain How You Did It, in 17 easy steps.

Twitter is a goldmine for newspapers, and websites like this one, that have a humour space to fill with topical material. And it's not all the preserve of the professionals anymore. Twitter has become the great leveller, bridging the gap for the wannabes like me and providing a more intimate relationship for the professionals with their fans.

Gawd bless you, Idiots Of Ants. Gawd bless you and your funny spoofing ways. Yes, the four-man British sketch team have come up trumps again with t...

But wait, what's that explosion of blue electricity crackling over there? And those flaming tyre tracks? OMG it's an ice-coated DeLorean and who's stepping out, dressed in a self-drying overcoat? Why it's Michael Gove!

We've all been there, ladies. Your boyfriend's come home late, he's brought he's mates with him, they're all really drunk, and they're all dressed lik...

So what makes a video go viral? And what are sketch makers doing to compete? Benton the dog, the Britney fan who screams 'leave her alone!' the Jedi Kid - is the trick for sketch producers' success on Youtube to scour the 'most watched' clips, to be ready to pounce on the next clip with the potential to spread like a middle age midriff?

So my back hurts, my manners aren't improving and I've been eyes-deep in our Edinburgh show for so long I realised I hadn't opened our fridge all week. So I did. Then instantly regretted it, a small eco-system has sprung up which I now intend to leave until September.