In a chestnutshell Festive Freeze aims to help households save money and stamp out the absurdity of food waste. But it is not just households that can benefit from the campaign. Across the UK the prize for cutting food waste is considerable as it is estimated that a concerted effort could prevent £30billion tonnes of food being wasted by 2025.
As a child, I was brought up to believe that sharing was a good thing to do. It makes sense to share things we don't need to use all the time. It's a way of making and keeping friends. It often comes with an emotional reward. And it's a sign of a civilised society at work: not every exchange of valuable goods requires a transaction.
There can be few debates that provoke quite such a polarised reaction as climate change. There is a strong media narrative that continues to challenge the science whilst steps to address the issue are portrayed as being anti-growth and imposing yet more unnecessary restrictions on everyday freedoms.
'Sustainable Leadership' seems to be the current buzz phrase in business. One definition of sustainability is 'conserving an ecological balance by avoiding depletion of natural resources'. What I understand this to mean is: don't take more than you need and behave in a way that benefits the whole, keeping in mind future generations.
The root word of 'leadership' is 'leith' which means to cross the threshold, to let go of old ways, mind-sets and logic in order to embrace the new; a new way of attending to ourselves, each other and the world. It asks us to recognise the vitality of co-creating new ways of operating beyond the confines of pre-defined outcomes, and demands a metamorphosis no less from fear to courage...
They are the sort of statistics that leave you shaking your head in disbelief. The average UK family throws away the equivalent of 24 meals a month wasting £720 a year in the process. Overall Britons are chucking away 7 million tonnes of food and drink every year. This seems illogical when households are being heavily squeezed financially and need to look after every penny.
This week, some of the most socially and environmentally responsible brand's in the world are coming together to convince us that what brand of mascara you use, or what kind of watch you wear is as important as the career you've decided to pursue or the area you've opted to live in. And not for the reason you'd think.
Before you reach the contest area the importance of film is clear, as you cross the threshold into the competition space - you become part of this virtual world. And with millions watching the action in the water from the comfort of their homes as well as those that had travelled to the contest, all kinds of sustainability related issues come to mind.
Unfortunately a degree couldn't be enough to get you to your final goal: a rewarding career. The University is a long-lasting coaching, but the real match starts once you will be out of there. In the competitive race of labour market, a brief pit-stop could advantage your studies and job search... You need a gap year to not fall between the cracks of your career ladder.
Twenty years from now, people involved in marketing will look back on the early 21st Century and smile at how straightforward marketing used to be; a time when all we had to worry about was how to persuade people to want something enough to buy it. There are very good reasons to believe that the nature of marketing is going to change radically over the coming decades... and that it will change for good.
We can't escape the fact that throughout history countries are most carbon-intense and least sustainable on their way to becoming rich; not when they get there. So if the message to developing countries is that they are not allowed to develop in the same way as rich countries developed... are we sure that they will sign up to this?