In light of the escalating convergence between TV and digital advertising, audience verification has become a key performance metric, along with viewability. As the de-facto standard bearer for TV measurement for decades, Nielsen is poised to again remain on top for 2014, thanks to something it hopes will become the industry standard - OCR.
I never realised how much digital memorabilia one acquires during a long-lasting relationship until the moment I had to face it all and decide what to do with it: long threads of texts and WhatsApp messages, Facebook exchanges, Twitter comments, long emails, not to mention endless photos and selfies on Instagram or in the Camera Roll...
Way before Facebook took over, before Whatsapp and Twitter updates and global news every second, there was, once upon a time, MySpace. I was an avid member of it around 2007, as most musicians were at the time. I posted some music of my own on my profile page and one day I got a call from NYC, from a person who said he represented a well known music producer.
The global e-commerce economy is growing at a rapid pace, and with this growth, we're seeing significant changes in the way merchants and consumers are choosing to do business. Whereas to date cards have been king, new research reveals that within the next four years, we'll start to see alternative payment methods make up the majority of online purchases.
It is always a good game to identify the game-changers: to reduce the complexities of history (and perhaps even the future) into simple cause and effect relationships. No more is this so than with technology, given that we like to think we are living in a technological age and thus there is always a buck to be made in either talking-up, warning of, or dismissing the impact of technology on the course of our lives and our societies.
The recent news that Michael Gove, Education Secretary and MP, wishes to bridge the gap between state and private schools and extend students' time in the classroom to a maximum of 10 hours per day, has received mixed reaction from both parents and teachers alike. While there is evidence to support longer school days, there is also just as much research negating the idea.
"Here's a picture of me. Beautiful. Bare-faced. Make-up free. Like it. Share it. Validate me. Do the same and I'll validate you. Go on, take a selfie. It's for a good cause LOL!" Tell me, what is the good cause? Who exactly is this benefitting other than the person in the picture, who will undoubtedly be swathed with social endorsements of her natural beauty?
Want that feeling? Buy that feeling. Pay in monthly instalments for that feeling. Nowhere has this trend been more extreme than in the "click bait" articles now swarming social media. "What This Boy Has To Say About Family Is The Most Moving Thing You Will Watch Today [VIDEO]", essentially, "click here to feel moved".