We need the Government to lead on data. But it is afraid that a strong data framework will prevent it selling off our data to reduce Government costs. The Government is risking our long term data future for short term political gain. It is afraid that if it stands up for the safeguarding of our data, we'll see its hands are already in the till.
By focusing on the scientific facts, the initiative misses an essential point - that information is only one factor - and generally a weak one - in influencing thoughts and convictions. It is the accompanying rhetoric - the skillful exploitation of language - that shapes the messages received and drives audience reaction.