But the creative sector MUST take more responsibility ITSELF for investing in the small, innovative businesses that make the UK's global offer so compelling. One of the ways it can do this is if big businesses, like the Apples of this world, can have a meaningful engagement with the small businesses that are the R&D labs of future services and products.
Yesterday I wrote to the National Audit Office (NAO) to ask if they will investigate the process by which HMRC agreed the settlement with Google UK for tax owed between 2005 and 2015.... If Google were paying the corporate tax rate on all its UK earning in 2014 alone it could well have paid around £200million. Yet HMRC has settled for just £130million over ten years, without any transparency or clarity. Little wonder that after George Osborne on Friday heralded this as a "victory", Downing Street has backtracked.