I have a true love hate relationship with Facebook. I certainly don't put my private details up there, and I'm very selective with what pictures I share. But yesterday's turn of events really got me thinking, and I found myself asking the same old questions - why do we feel the need to share stuff on there? Why do we do it so publicly?
In its simplest form, co-branding involves two companies joining forces in order to better penetrate the market. One of the earliest examples occurred in 1956 when Renault joined forces with famous jewellery chain Van Cleef and Arpels to decorate the dashboard of one of their newly introduced Renault Dauphines.
Comparing the braveness of going through cancer against uploading a selfie with no make-up on misses the point of the campaign completely - the two are nowhere near on the same scale, and I highly doubt anyone is arguing that it is. This campaign isn't about getting people to truly feel what it's like to have cancer, it's about a wider group of people trying to help those who have been diagnosed.
I know I had enough online nouse to do little more than damage what little street cred I may have had with a few painfully unfunny lines. But what about people who may have shared more than they should have, long before they received that promotion back when they thought boardrooms were reserved for [insert expletive] and decided to tweet their feelings?
As an ex-cancer patient, I made pretty clear early on that the "no makeup selfie" had zero relevance to the experience of cancer. In my eyes, the NMS was supposed to be a move of solidarity for the people going through cancer. Baring yourself, exposing yourself, making you feel vulnerable, to try to understand a mere taste of the fragility that someone with cancer experiences when they look in the mirror. The photos I saw did not show that.
In light of the escalating convergence between TV and digital advertising, audience verification has become a key performance metric, along with viewability. As the de-facto standard bearer for TV measurement for decades, Nielsen is poised to again remain on top for 2014, thanks to something it hopes will become the industry standard - OCR.
I never realised how much digital memorabilia one acquires during a long-lasting relationship until the moment I had to face it all and decide what to do with it: long threads of texts and WhatsApp messages, Facebook exchanges, Twitter comments, long emails, not to mention endless photos and selfies on Instagram or in the Camera Roll...